Two Guys and A Question

Artificial intelligence (AI) has become more than just a buzzword—it’s actively reshaping how funeral service connects with families.

In this compelling episode of Two Guys and a Question, Alan and Danny sit down with Angela Human of Director’s Corner to explore their groundbreaking AI tool: Ask Mort.

Ask Mort is designed to work seamlessly through a funeral home’s website, providing support and guidance 24/7. Discover how this sensitive technology is transforming the first point of contact by:

• Answering family questions any time of day or night.

• Guiding families through delicate information with remarkable sensitivity.

• Knowing precisely when it’s time to bring a funeral director into the conversation.

This is technology with a human touch, helping directors serve better and ensuring families feel fully supported, even at 3 a.m.

#AIFuneralHomes #AskMort #DirectorsCorner #FuneralHomeTech #247Support #SensitiveAI #AlanAndDanny #FuneralServiceInnovation #TwoGuysAndAQuestion #AngelaHuman

The funeral profession is experiencing unprecedented shifts in acquisition and succession planning. The landscape is being reshaped by powerful external forces, including:

• Evolving economics, such as fluctuating interest rates and increasing private equity involvement.

• The development of new ownership and transition models.

But beyond economics, the profession is also undergoing a crucial transformation in skills. Today’s families demand not only traditional practices but also essential soft skills for compassionate, personalized service.

On this episode of Two Guys and a Question, we help funeral directors, owners, and their successors understand these changes and prepare for the future with clarity and confidence. Whether you’re planning to sell, transition to family, or simply strengthen your firm, we provide the insights and strategies you need to move forward successfully and secure your firm's legacy.

#FuneralHomeSuccession #AcquisitionStrategy #PrivateEquity #SoftSkills #FutureOfFuneralService #TransitionPlanning #FuneralDirectorOwner #TwoGuysAndAQuestion #EvolvingSkills

In an industry steeped in tradition, innovation has always been a quiet but powerful force—from the introduction of ready-made caskets and embalming fluid in the 1800s to the rise of cremation, live-streaming, and now artificial intelligence (AI).

In this insightful episode of Two Guys and a Question, we explore how these profound changes shape the way funeral professionals:

• Serve families with more personalized options.

• Manage their businesses efficiently.

• Embrace technology without ever losing the essential human touch.

Whether it’s water cremation (aquamation), personalized tribute videos, or automated workflows that free directors to spend more time with grieving loved ones, we show how embracing progress can preserve what matters most: dignity, compassion, and connection.

#FuneralServiceInnovation #FuneralHomeTech #WaterCremation #AIinFuneralCare #ProgressAndTradition #TwoGuysAndAQuestion #TributeVideos #AutomatedWorkflows #HumanTouch

"You don’t find good people until you define what ‘good’ means—for you."
— Alan Creedy, Two Guys and a Question

In this crucial episode of Two Guys and a Question, Danny Jefferson and Alan Creedy dive deep into one of the most frustrating and frequently asked questions in funeral service today: “Why is it so hard to find good people?”

Drawing from over a century of combined experience, they unpack the real reasons behind current staffing struggles, challenge outdated hiring mindsets, and offer practical, real-world strategies to turn the situation around.

Listeners will gain actionable insights on:

• Defining what “good” actually means for your specific funeral home culture and needs.

• Identifying often overlooked recruiting opportunities right within your own community.

• Strategies for thinking differently about who you hire and how you approach the process.

Whether you're running a small-town firm or managing multiple locations, this episode will help you reshape your hiring strategy for long-term success.

#FuneralHomeStaffing #DirectorRecruitment #HiringGoodPeople #StaffingSolutions #FuneralServiceCrisis #AlanAndDanny #HiringMindsets #TwoGuysAndAQuestion #CommunityRecruiting

In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes fundamentally rewrite the rules of marketing.

Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson, the duo shared their vision for replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approach.

With decades of combined experience and a deep understanding of modern consumer behavior, Angela and Autumn are challenging funeral directors to move beyond the focus on being "number one in search results." Instead, they advocate for becoming genuine community resources—where deep, authentic relationships, not algorithms, drive sustainable growth and success.

Tune in to learn how to transition your firm from transaction-focused advertising to impactful, human-centered connection.

#HumanCenteredMarketing #EmpathyDrivenGrowth #DirectorsCorner #FuneralHomeMarketing #RelationshipMarketing #CommunityResource #AlanAndDanny #FuneralServiceTransformation #AngelaHuman #TwoGuysAndAQuestion

Websites, social media, and blogs are powerful innovations that have reshaped the past decade of funeral service. We know that we must do more than simply participate; we must strive to dominate these various forms of community interaction.

But does this digital push mean we should ignore more conventional forms of media? Should we somehow meld conventional methods with these newer, digital forms?

In this essential episode, Alan and Danny sit down with Joe Weigel, a Public Relations expert with decades of experience in the funeral business. Joe shares his invaluable insights on how funeral homes need to strike a crucial balance between digital and conventional marketing to ensure that customers think of them first.

Learn how to strategically integrate all media channels to create a comprehensive marketing plan that drives visibility and establishes your firm as the trusted leader in your community.

#FuneralHomeMarketing #DigitalMarketing #ConventionalMedia #JoeWeigel #PRStrategy #FuneralServiceTech #MarketingMix #CommunityInteraction #TwoGuysAndAQuestion

No one argues anymore that the funeral service profession is changing rapidly. We all recognize that our customer has changed, our vendors are changing, and our staff is no longer willing to work the long hours that were once standard.

This rapid evolution prompts critical questions: Is there still such a thing as "a funeral" anymore? If so, what is its definition in the modern context?

In this essential episode, Danny and Alan tackle these pressing issues head-on. They discuss the necessity of defining the modern funeral, exploring:

• Why a clear, contemporary definition is important for focus and direction.

• How understanding this core concept will help the profession navigate current challenges.

• What steps funeral professionals can take today to ensure their future relevance and success.

Tune in for a conversation that will help bring clarity and focus to the future of your firm.

#FutureOfFuneralService #DefiningTheFuneral #ChangingIndustry #FuneralDirectorLife #ModernCeremony #ProfessionalFocus #DannyAndAlan #FuneralIndustryTrends #StaffChallenges #TwoGuysAndAQuestion