Two in Twenty

In this episode of Two in Twenty, Ian discusses his extensive career at Baillie Gifford, highlighting the company's growth and the evolution of its marketing strategies. 

Ian talks about the importance of communication, especially during challenging times, and shares insights on facing activist investors like Saba. Ian also explores the future of marketing in financial services, particularly the role of AI.

Twink is joined by Ross Duncton of Columbia Threadneedle, who shares his career journey, and tells us the importance of understanding product and market dynamics. He also discusses his role in building sustainable brands, and the challenges of aligning multiple stakeholders in investment trusts. 

Ross highlights innovative marketing strategies, particularly the use of digital and social media to engage with everyday investors. As always, the conversation concludes with insights on defining success in marketing, and the importance of balancing customer needs with commercial objectives.

In this conversation, Paul Zettl shares his extensive career journey in financial services marketing, discussing key experiences at various firms. He emphasizes the importance of building effective agency relationships, optimizing marketing structures, and creating value-added programs. 

In this episode, our guest Kelly Mikhailoff emphasises the importance of building a strong team culture as the foundation for success. She discusses the significance of recognising and celebrating diversity within the team, which fosters an environment where individuals feel valued and empowered. 

In this episode of Two in Twenty, Lucy Davidson shares her career journey from technology to marketing, discussing the challenges of transitioning into a managerial role, the importance of driving global campaigns, and aligning marketing efforts with business objectives. 

Lucy emphasises the significance of adaptability in global marketing, the role of AI in enhancing productivity, and the need for genuine relationships in career development. Lucy also reflects on the recent 100-year anniversary campaign of MFS and offers valuable career tips for aspiring marketers.

Join Twink Field, Senior Partner at Alpha Agency, as she hosts Alanna Nensel in the latest episode of our 2 in 20 podcast. They discuss Alanna's history in the industry, experience with a Global Rebrand, and advice for aspiring marketing experts.

Join Kirsten Hastings, Head of Content at White Marble Consulting (an Alpha Group company) as she hosts Nick Pilkington in the latest episode of our 2 in 20 podcast. They discuss the five factors of success that can elevate your pitch so that it genuinely resonates with your target audience.

In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali, Marketing Consultant at White Marble. 

Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path. 

 Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.