Planet Money

Two Indicators: the influencer industry


Listen Later

When you were little, what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.

In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.

This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.

This episode was produced by Corey Bridges and Janet Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.

Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in
Apple Podcasts or at plus.npr.org/planetmoney.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy
...more
View all episodesView all episodes
Download on the App Store

Planet MoneyBy NPR

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

29,208 ratings


More shows like Planet Money

View all
Radiolab by WNYC Studios

Radiolab

43,808 Listeners

This American Life by This American Life

This American Life

90,794 Listeners

Marketplace by Marketplace

Marketplace

8,594 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,056 Listeners

99% Invisible by Roman Mars

99% Invisible

26,193 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,230 Listeners

The Daily by The New York Times

The Daily

111,507 Listeners

Up First from NPR by NPR

Up First from NPR

56,163 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,543 Listeners

Throughline by NPR

Throughline

15,873 Listeners

Short Wave by NPR

Short Wave

6,232 Listeners

Consider This from NPR by NPR

Consider This from NPR

5,966 Listeners

People I (Mostly) Admire by Freakonomics Radio + Stitcher

People I (Mostly) Admire

2,114 Listeners

Planet Money Summer School by NPR

Planet Money Summer School

171 Listeners

Planet Money: We Bought a Toxic Asset by NPR

Planet Money: We Bought a Toxic Asset

0 Listeners

Planet Money: We Set Up a Shell Company by NPR

Planet Money: We Set Up a Shell Company

0 Listeners

Planet Money: We Invested in Gold by NPR

Planet Money: We Invested in Gold

0 Listeners