Two Minute Business Wisdom

Worry less about sparking a revolution with your product and more about using proven methods (and seeing things that already work) to earn money in your business.

A great way to juice your recruiting efforts is to cultivate a culture where being a member of your team has greater benefits than just a paycheck and maybe free snacks.

You can offer up your services for 'free' to those who can give you exposure or who need you but can not pay your full rates, but even this action requires you to know the true worth of your time.

The echo chamber that is your normal life can become a prison of thought that holds you back in business and in life.

Take the time to do a deep-dive into the core of your business to understand what you really do, and learn to communicate that to your customers.

Even if you operate a business in an industry with historically high turnover, it is essential to do what you can to retain trained talent, especially top-level talent.

Who is your customer not going to buy from when they start buying from you? Answering this question will help you in finding new customers and fight off losses of other customers.

In case of an emergency, you want the most competent personnel you can find to handle the problem at a cost that is not obscene. You don’t have to like them, and they don’t have to like you.

Your packaging matters. Your promotional materials matter. Your product and performance will make the ultimate difference, but what they see on the way in matters a lot.

You may observe a business relationship that is akin to a marriage where one person ‘married up.’ These relations are more equal with respect to what each partner gets than you think.