“a certain quiet primness of dress” [MUSG]  For the last 26 years, Beau Ties Ltd. has been a Vermont-based U.S. manufacturer of bow ties. And sometimes we see glimpses of Sherlock Holmes coming through. Because we're bow tie fanciers and astute observers of things, we decided to chat with an executive from Beau Ties Ltd. to understand their thinking. So we sat down with Cy Tall, President of Beau Ties Ltd. From her choice of college major to her consulting career, Cy's decisions eventually led her to this fascinating industry. She tells us about how the team gets its inspiration for tie names, how clubs can work with Beau Ties to get their own custom ties, how the conversion service (convert your neck tie to a bow tie) came about, how the company has accommodated more than just men with its products, and more. We also have a special Beau Ties Ltd. discount for IHOSE listeners: just use the code HOLMES15 at checkout from January 15-30, 2020 and you'll enjoy 15 percent off your order. Also, tune in for the latest Canonical Couplet. We have another opportunity for you to win a prize in this episode.   Information on sponsors, links, and notes available below. Please do consider becoming a . Your support helps us to ensure we can keep doing what we do, covering file hosting costs, production, and this year, transcription services.   Sponsors  is our lead sponsor. They've been with us for nearly the entire run. Please visit their site and let them know you found them via I Hear of Sherlock Everywhere. We have room for more than one sponsor. If you're interested in advertising with us, you can find . Let's chat!       Links This episode:   bow tie  bow tie Discount code: HOLMES15  (I Hear of Sherlock Everywhere)   Many more links, articles and images are available in our Flipboard magazine at  as well as through our accounts on , , and .   Please subscribe on the podcast provider of your choosing: , , , , ,  or  — or perhaps another we haven't listed here — and be kind enough to leave a rating and review for the show. And please tell a friend about us, in any fashion you feel comfortable. Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at (774) 221-READ (7323).   Transcript We've slipped a bit: we're just shy of . Please consider contributing a dollar or two a month to help us bring transcripts to the hearing-impaired.   Transcript will be at ihose.co/ihose184. --