UBCNews - Business

Most businesses throw money at ads hoping something sticks, but 87% of customers research online before buying anything. Which means you're competing for attention in a very crowded space!

What if there was a way to get your business found organically – without constantly paying for clicks – by positioning your content where your customers are already looking? Hyper-targeted content marketing can really make a difference.

When you rely on other marketing approaches, here are just a few of the problems you're dealing with...

Your website doesn't have the same power as big platforms, so it's harder to show up for the search terms people actually use.

Ad costs keep going up while giving you less back, especially since people skip ads more than ever.

And then there's the fact that building trust takes forever when customers only see your stuff on your own site.

Without a bigger content plan, you could get stuck paying for ads over and over without building the kind of long-term visibility that actually establishes you as the go-to expert.

The approach that actually works involves creating different types of content – think news articles, blog posts, videos, and more – then putting all of that on high-authority platforms where people already go.

When your content shows up on well-known platforms, you get the benefit of their search rankings and the trust readers already have in them.

MediaRise specializes in figuring out exactly what customers research and then publishing targeted content all over the internet. This create-repurpose-distribute approach lets you get visibility where your specific customers are searching online.

One medical device company using this approach saw traffic go up by about 20,000% over 12 months, with monthly sales growing from around $48,000 to $735,000. This led to an annual sales jump of $8,300,000 – showing how smart content placement across high-authority platforms can drive serious business growth!

If you're tired of throwing money at ads that don't give you lasting results, think about how smart content placement could work for your business. Check out the link in the description to learn more!

On Reddit and Quora, the question “Why are reviews so hard to get?” or variations of it are often posted by frustrated business owners looking for something that actually works.

For small business owners, glowing authentic reviews are probably rarer than a hundred new customers. While leaving a review has been made more convenient on sites like Google, encouraging a customer to leave one is anything but straightforward.

“There are many reasons why customers seldom leave reviews. Chief among them is the lack of incentive,” states a spokesperson for SocialProofSuite, a company providing review management solutions to small businesses.

Another reason, they said, is simple and frustrating: unpredictable customer behavior. “They simply forget. That’s about it.”

One thing customers do not easily forget, however, is a bad experience. SocialProofSuite’s representative explained that negativity bias is hardwired into us, which is why people are far more likely to leave a review after a negative experience than a positive one.

Just ask!

That is what many tell fellow small business owners to do in order to start getting real reviews. But simply asking is not that simple.

SocialProofSuite’s dev team has observed that many business owners feel awkward about directly requesting reviews, worried it may appear pushy or insincere. “You’ll often see questions by business owners online wanting to know how to ask without making it weird. It’s a more common anxiety than people think,” the spokesperson said.

For this specific challenge, SocialProofSuite recommends working on timing. According to the team, the best moment to ask for a review is right after a positive interaction. This could be after a meal, after a service is delivered, or when a customer expresses satisfaction.

After making the approach, the review process should be as uncomplicated as possible. “Make it easy for customers. Provide a direct link to your review page and include a sentence or two to guide them on what to mention,” the spokesperson advised, adding that doing so will lower friction and increase the likelihood of follow-through.

While some business owners have no issue approaching customers, they are often limited by time.

For those overwhelmed by the number of tools and services needed just to get one review, all-in-one platforms exist to help streamline the process. “Overwhelm is a major issue, which is why we designed our own platform to make review requesting, monitoring, and management doable on one dashboard,” SocialProofSuite said.

Those unwilling to invest in tools may also opt for freely available options online, but SocialProofSuite warns that this may result in juggling multiple disconnected platforms with no real process improvements.

“Whatever option you choose, make sure that you’re making leaving a kudos as easy as walking through your door,” the spokesperson advised.

For more on this topic, click the link in the description.

Most small local dental clinics don’t have the connections to feature on top news platforms, like Medium, Bezinga, Newsmax, and Business Insider. Ontario-based Ibex Media is changing that with a unique multichannel content marketing solution, and the team does almost everything for you.

A recent study from UK-based BrightLocal revealed that healthcare providers, such as dentists, are among the local businesses that consumers are most likely to research. Much of that research is now conducted via digital channels, with 98% saying they read online reviews, and 87% saying they use Google to find local businesses.

As Ibex Media explains, content marketing can be a highly effective way to build your online visibility, while also enhancing the reputation of your dental practice. In terms of visibility, the agency’s distribution network has cumulative monthly visitor numbers in the tens of millions, giving your digital reach a massive boost.

Each campaign comprises several formats, such as articles, videos, slideshows, and podcasts, a multichannel technique that helps you reach clients wherever they consume content. While AI-based tools are used to improve efficiency, Ibex Media has a people-first approach to content development, designed to create more engaging and interesting pieces.

“We offer a turnkey done-for-you content experience, with high-quality original materials published on some of the most well-known platforms in the world,” a company representative explained. “This not only makes your business much more visible, but it also builds trust and primes potential buyers at a critical stage in their purchasing journey.”

To further boost online visibility, dental practices can opt for rolling monthly, weekly, or daily content releases. Ibex Media explains that these digital assets can continue having an impact long after they have been published, and therefore offer greater long-term benefits compared to other digital marketing techniques.

Check out the description to learn more!

It's not a big secret that traditional marketing tactics... don't really work well for dentists, or really any kind of dental professional.

New clients don't just don't see an ad on TV, and think, "Oh, I better book an appointment." Usually, they're either looking to solve a problem with their teeth, or looking for the best dentist in the area. Ibex Media knows where they're looking, and how to get you listed there - if you want to hear it directly from them, you can book a free chat with one of their experts, I'll leave a link in the description, you can book a consult at any time.

The short version is this - Ibex Media saw that the current strategies weren't working, so they designed something specific to dentists, and how new clients find them. It has a really long name, but it's not as complicated as it sounds, and they do all the work.

Omnipresent Multimedia Content Marketing is a really long name though.

With "Omnipresent Multimedia," what you get is multimedia in every popular format - and that's important. Let's say a potential customer is looking for the best kind of braces, how will they look for information?

They'll search Google for something like, "Best type of braces for adults" or "best dentist for braces in Hamilton," and then, like any smart Google user, they'll skip over all the ads.

What they're looking for is a blog talking about their options, or a podcast where some expert explains the differences. In some cases, maybe they're looking for a quick infographic, an official press release, a slideshow, or a video they can stream.

It doesn't matter what format they're looking for, you've got it. That's "Omnipresent Multimedia," it covers all the popular formats with information about your brand.

"Content Marketing" is what often gets ranked right after the ads, at least for local dentists, because it's all the multimedia content people are actually looking for, instead of just ads leading to whichever dental practice paid the most.

It's not advertising, it's answering their questions.

So, you can get content that customers actually want, with answers to their questions and links back to your website - but how does that help?

This is where it gets really cool, because unlike the strategy with ads where you keep paying every month, but never get anything more than the month before, all the benefits are cumulative.

You can get ranked at the top, without the ads.

When Ibex Media releases a new content campaign, it gets indexed by the search algorithms as usual, like any new website. The algorithms will find that the content is interesting, relevant, hosted on a trustworthy site, and contains links back to your website, a relevant and local dental practice.

The algorithms love that, it's exactly what they're looking for, so they end up boosting the ranking for every piece of content, and your main website. Unlike an ad boost though, there are no ad banners, and it never expires.

If you run a second, third, or fourth campaign, the algorithms see that people are consistently making this interesting, relevant and helpful content about your business - people must love it. So they rank you even higher.

I know, this sounds like way too much work, and you're an expert in oral health, not search engine keywords - but don't worry about it.

I wouldn't recommend a strategy that's going to take more work than it's worth, because I know you have better things to do. This strategy is 100% DFY, or Done-For-You.

You can help as much, or as little as you want. The absolute minimum is that they need the URL for your website, and the maximum allows you to write your own content and multimedia.

Personally, I think the best option is to provide suggestions for what you want to focus on, such as keywords, topics, or services, and let them handle the rest. You can, and should, review each piece before it goes live though, to make sure it meets your highest quality standards.

Once you know it works, consider this - they offer a complimentary service called a "Snapshot Report," which is just a small, handy spreadsheet that they keep updated. It shows how you rank in different local areas, for high value keywords, and how that ranking changes with each campaign.

I always say, the best strategy is one where you can not only see the results, but tailor them along the way.

Ibex Media does that, and they'll even do it all for you. Take this advice though, if you're not sure, the best way to find out is to talk to an expert.

You can do that for free, any time, just book a chat with a specialist at that link I left in the description. Bonus points if you come back after your first campaign, and tell me all about it.

Dental practices across Canada face intense competition, rising operating costs, and patients who research every option. High-authority multichannel content marketing helps clinics appear consistently in the places prospective patients are most likely to be searching.

Ontario-based Ibex Media states that strategic use of news features, audio interviews, and short-form videos, creates a “surround sound” effect, resulting in greater interest. The firm emphasises that generating authority comes from publishing content on credible outlets, rather than paid ad placements.

Statistics Canada’s 2022 Internet Use Survey found 83 % of Canadians looked online for health information, including dental options, before making appointments. BrightLocal’s 2023 Local Consumer Review Survey showed 87 % read reviews for healthcare businesses prior to booking.

How does Multichannel Marketing work? The process starts with understanding patient needs, followed by creating concise, topical stories adapted for newswires, podcasts, short videos, and social updates. By repeating key messages in varied formats and on a regular basis, clinics stay front-of-mind when prospective patients decide to book.

Dental audiences respond well to concise explainers on preventive care, cosmetic procedure benefits, and flexible financing options delivered in short, readable pieces. When these topics appear in reputable publications and are echoed on clinic blogs and social feeds, they convert curiosity into bookings.

“Quality content should work harder than any billboard,” notes an Ibex Media strategist, highlighting the lower cost per lead of evergreen digital coverage. Clinics can repurpose a single expert interview into multiple assets, reducing creative spend while expanding reach.

Frequent, positive mentions in community news outlets reassure families that a dental clinic is active, transparent, and locally focused. When parents see articles about volunteer days, free screening events, or preventative-care tips shared across mainstream and niche channels, loyalty grows quickly within the community.

Consistent, authoritative content across trusted channels builds reputation, drives traffic, and attracts new patients without straining marketing budgets. Ibex Media’s guidance shows Canadian dental practices that a well-planned multichannel approach is both practical and effective.

Check out the description to learn more!

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