UBCNews - Marketing

Beaverton, OR - March 28, 2025 - Harwell School, a leading provider of early childhood education in Oregon, is proud to announce the launch of its new digital campaign, #HarwellStars, aimed at celebrating the daily achievements and joyful moments of its young learners. This initiative invites parents, teachers, and staff to share photos and videos across Facebook and Instagram using the hashtag #HarwellStars.

The campaign highlights Harwell School’s commitment to nurturing well-rounded children through its play-based curriculum and vibrant learning environments. From infants to pre-kindergarteners, each child at Harwell is encouraged to grow socially, emotionally, and academically through a rich variety of activities designed to inspire curiosity and creativity.

“#HarwellStars is our way of shining a spotlight on the joyful, everyday moments that define early childhood education,” said Harper Adler, staff writer for Harwell School. “It allows families to connect more deeply with their child’s learning journey while showcasing the caring, high-quality education happening inside the classrooms."

Through Instagram Reels, Stories, and photo posts, the campaign aims to create a digital scrapbook of the year’s most heartwarming highlights. Parents can contribute by posting images of their children learning, playing, or discovering something new, while teachers will share their favorite classroom moments through school accounts. Weekly featured posts will highlight standout #HarwellStars, with the goal of building community pride and encouraging family engagement.

This initiative supports Harwell School’s broader mission to foster strong school-home relationships and to celebrate the milestones and development of every child enrolled. With campuses in Beaverton and Oregon City, Harwell School is known for its enriching curriculum, nurturing teachers, and modern, resource-rich classrooms. Programs include STEM-based learning, arts integration, and early literacy, providing a well-rounded foundation for school readiness.

The #HarwellStars campaign will run year-round, with seasonal themes and special recognition for standout moments. Community members, prospective families, and local partners are invited to follow along and witness the incredible early education experiences happening each day at Harwell School.

For more information about the #HarwellStars campaign or to learn more about enrollment, visit www.harwellschool.com or follow @theharwellschools on Instagram.

There are precious few true breakout success stories from the small business world when it comes to digital visibility. My personal favorite tale from the industry is one I am sure you are familiar with. Ben & Jerry's Ice Cream was a two-man operation at its inception, just two friends who loved ice cream and wanted to share that love with the world. Sure, theirs is a story of a great product made well, but it is also the story of a truly inspired marketing strategy that I think any small business could benefit from taking a look at.

The pair made their mark by embracing the small business philosophy that connecting with customers directly is the way to go. They developed a brand that embraced social causes, giving them the springboard necessary to grow both online and by word of mouth. Now, they are a multi-billion dollar enterprise.

But let's suppose you don't sell ice cream. Let's assume you are selling software, or something equally lacking in flavor. Your product offers great value to customers, but how do you get them to take notice without slapping Jimmy Fallon's picture on the box?

For that conundrum, Kyrios Systems has answers. In their new guide, they have compiled 5 winning digital marketing strategies that your business can use to boost your online presence, even if your product in no way involves cookie dough.

As Kyrios explains, these strategies are especially crucial for small and mid-market businesses, many of whom often struggle with digital visibility in the face of their larger competition. Still, they say that businesses who develop and execute a robust digital marketing strategy tend to outperform their peers by as much as 300%.

Given that their strategies are intended for small businesses with limited budgets, Kyrios has prioritized affordability and ROI. They specifically recommend a combination of social media advertising, SEO, content marketing, and web development, as well as limited, highly focused use of PPC advertising campaigns.

Your website is the foundation of all other content marketing or advertising campaigns, and as such, websites must be optimized, engaging, and appealing to navigate. Kyrios offers a range of tips to achieve this, including the careful selection of a hosting provider, the frequent use of calls to action, and the development of a strong visual identity.

From there, you can focus on other components of your marketing ecosystem, including social media presence and paid advertisements. They share their picks for the best advertising channels currently available, offering advanced tips on how to maximize ROI and reach as many people as possible through these methods.

Across all these tips, Kyrios shares proven SEO targeting methods designed to boost the overall potency of all visibility efforts. They focus on 3 key areas: on-page SEO for business websites, off-page SEO including backlinks, and technical SEO, which focuses primarily on the optimization of site and page performance.

Kyrios is a business software development company dedicated to the creation of fully-enabled, all-in-one CRM software. Their platform offers access to a wide range of visibility and productivity-boosting tools, including a web design studio, unified social media and email inbox, accounts manager, and more.

Get a free demo of their platform and read the full guide at the link in the description.

Ignitabull Services Inc. has announced a new upgrade to their popular Newly Launched Website, The New Ignitabull.com.

The New Ignitabull.com has multiple new features designed to make life easier for Small and Medium‑sized Businesses (SMBs), startups, and entrepreneurs seeking to expand their online presence and improve their marketing efforts including:

Streamlined Services & Solutions Overview - The new Ignitabull.com provides a clear, user‑friendly breakdown of marketing solutions—ranging from SEO and social media management to brand strategy and paid advertising. For a limited time, new clients can enjoy 50% off the base fee, making it more affordable than ever to get started with their services.

Transparent & Competitive Pricing - The new website features a clear, upfront pricing model that now includes an exclusive 50% discount on the base fee. This means new clients get premium digital marketing services at unbeatable rates, with no hidden fees—perfect for businesses looking for high quality without the high cost.

Comprehensive, All‑In‑One Digital Marketing Solutions - Ignitabull offers a full spectrum of services—from SEO, content marketing, and social media management to paid advertising and brand strategy. The Ignitabull platform is designed to integrate all aspects of digital marketing into one seamless experience, to help businesses easily find the perfect solution to drive their business growth.

A full list of changes to The New Ignitabull.com can be found on the company website, https://www.ignitabull.com/.

Ignitabull has redesigned and relaunched their website to make their full suite of digital marketing services easier to explore. In celebration of this launch, they're introducing a 50% discount on their base fee—a special offer designed to help businesses of all sizes experience the benefits of professional marketing without a hefty upfront cost.. As part of an ongoing effort to improve the user experience for The New Ignitabull.com, customers can expect regular updates both now and in the future.

Jeremy Hamilton, Founder & CEO of Ignitabull Services Inc., had this to say:

“Our newly launched website is all about removing barriers for growing businesses. By offering 50% off our base fee, we’re making it easier than ever for clients to tap into top‑tier digital marketing expertise—because we believe every brand deserves a powerful online presence.”

Current customers interested in learning more about the upgrade can do so directly on the website at https://www.ignitabull.com/. New customers can also use the site to purchase the latest version of The New Ignitabull.com.

Business Insider, AP, Medium, and Bezinga are just a few of the high-profile websites that Harrisburg-based CMR Marketing Solutions publishes on. If you run a small or medium-sized business in the region, you can now tap into this capability as part of a new done-for-you service.

According to a recent study by LocaliQ, 75% of small businesses saw great results from content marketing, while almost 60% said they were interested in adopting more content, such as short-form videos. However, the research also found that the majority of small businesses have between one and ten hours available each week to focus on marketing, which can limit their ability to adopt more comprehensive techniques.

With the latest multichannel service, CMR Marketing Solutions offers a convenient and cost-effective way for you to begin publishing multichannel content on a regular basis. The agency allows you to establish ongoing monthly, weekly, or even daily content releases, which follow a detailed plan that has been developed in advance.

The goal of the service is to boost your online visibility, reach potential clients on a variety of platforms, and ultimately generate more organic website traffic. In doing so, CRM Marketing Solutions states that it has helped clients to significantly increase their annual revenue.

“Our Organic Traffic Team creates, repurposes, and distributes tailored content to enhance your brand reputation and drive more sales,” a company representative explained. “We highly recommend choosing recurring campaigns, as they'll deliver stacked visibility over time and can also offer better pricing.”

As mentioned, CMR Marketing Solutions takes a people-first approach to content development, with AI-based tools also being used to improve efficiency. The agency believes that this method results in more engaging and relevant pieces, which in turn drives greater interest.

“This content marketing solution has catapulted our business to heights we never imagined,” one physiotherapy clinic recently stated. “We’ve gone from one bed at half capacity to three beds that are almost fully booked. As a result, we’ve had to take on two additional therapists and our annual revenue has almost doubled.”

Check out the description to learn more!

You know, I find it fascinating how the Invictus Games have evolved since their inception. Have you ever wondered what inspired this remarkable event?

In the digital era, having a strong online presence is essential. Content marketing is a highly effective tool, but it’s also more challenging for smaller businesses. If you run a business in Summerlin or another part of Las Vegas, Cobalt Keys offers a powerful solution that helps you unlock the power of multimedia content.

While content is used by millions of businesses globally, a recent Financial Times article highlighted some of the challenges businesses can face. They include creating high-quality pieces, publishing consistently, understanding buyers’ needs, and producing content in different formats.

Cobalt Keys addresses each of those issues, working with a team of specialist writers to lead the development of your campaign. The agency researches your business and its target audience to ensure that pieces are high-quality, as well as being relevant to the people who are searching for your services.

Campaigns comprise a variety of formats, including articles, blogs, videos, infographics, and slideshows, with each category being published on leading platforms. As an example, your news article could appear on top media outlets, like Business Insider, AP, Google News, Medium, and Bezinga.

“We craft customized content campaigns that appear on an extensive network of well-known platforms, creating a level of visibility that even Google can’t ignore,” a company representative explained. “Development of each campaign is led by a team of specialists, so we not only improve your visibility, we tell your story in a way that builds trust and generates interest.”

In terms of consistency, Cobalt Keys offers the ability to create rolling monthly, weekly, or daily releases. The agency works with you to create an initial content plan, detailing the services and locations to be targeted, and ongoing reporting will show how your visibility is improving over time.

“These expert content campaigns have transformed our luxury design and build business,” one client recently stated. “We’re now visible for a wide variety of keywords, which is driving a consistent flow of high-quality leads to our website. Our Google Business profile has also received over 340,000 views in the past three months.”

Check out the description to learn more!

Healthcare, just like any other industry, is hyper-competitive, with hundreds to thousands of practitioners vying for business in their respective markets. Googling "dentist Ontario," or "radiologist Houston" for instance, yields hundreds of results, and searchers tend to click two or three options before making a decision.

Is your WordPress site a good representation of the quality of care you offer and your level of expertise? Does it look like a website with modern advancements and trends considered, or does it still sport the trends that were popular in 2014? There’s a lot to consider, which is exactly why CRITCH Creative sought to formulate an all-in-one, full-service WordPress design offering for those in healthcare.

Chief among these is an outdated website, which often leads to several other problems such as slow performance, security vulnerabilities, and poor mobile responsiveness. All this contributes to poor user experience, which, of course, leads to an increased risk of losing potential business.

With many businesses integrating AI into their websites, the lack of helpful AI elements may also turn away visitors. On the topic of AI site integrations, the first thing that comes to mind is chatbots, but that's not the only reason you want AI integration, according to CRITCH Creative. "Accessibility is where AI shines, especially in the healthcare space where functions such as voice navigation make sites more inclusive," it explains.

With WordPress site design becoming increasingly complex, using free website templates to achieve modern website needs is no longer an option.

CRITCH Creative is a full-service agency that takes a "boutique approach" to each project. What this means is that personalization is high on its list in every engagement, so you can expect a fully custom solution tailored to meet your unique needs and vision. Always on the cutting edge of WordPress trends, the team is capable of taking on projects of all sizes and levels of complexity.

With CRITCH Creative, you get access to an extensive list of services, such as website updates, emergency support, same-day changes, layout adjustments, plugin troubleshooting, maintenance, and more. As a tech-native agency with vast development experience, it can also add courses, apps, and membership options to your WordPress site.

Everything you need is handled by a dedicated account manager who you can call on a 24/7 basis should your site encounter issues - invaluable, especially in times when you need it live, such as peak seasons.

Your WordPress site may not be central to your practice, but it is its storefront, making it the first thing your prospective customers see before they engage with you. Let CRITCH Creative help you transform it into a version that reflects the high quality of care you provide with its WordPress support service.

Click the link in the description to know more.

Marketing has never been simple, but in 2025, things have gotten to a point where many people are taking a step back and asking, "how did we get here?" And they're right to do so! Multi-channel marketing requires engaging with systems that I'm not even sure Google themselves understand, let alone the average ecommerce seller. Where are we supposed to go from here?

The answer many sellers are now finding may be a 4-letter word: TCUP. What does it stand for? Who knows! What does it represent? The future of digital marketing!

TCUP is a deceptively simple concept, but one that could help you get around the baffling requirements that SEO best practices require us all to meet if we want to sell online.

The platform functions as a shopping app and an advertising platform, automatically directing customers to your products or services without the need for metadata manipulation or SEO shenanigans. The system promotes products organically to the TCUP user base, which following the pre-launch period now exceeds 750,000 individuals. From there, the advanced targeting algorithm analyzes user behavior and matches them to products and services that may meet their unique needs, boosting your exposure and leading to a rapid increase in sales.

The developers of the system state that the platform will work best for those with unique products or value propositions, but can still deliver meaningful results for those in highly competitive niches. Users have reported successes with online course sales, consulting services, and local business services alike.

One seller stated, “With an online store on Shopify, I've struggled to launch my products due to learning SEO and keywords. With TCUP, I was able to list my product in just minutes and achieve over 300 in sales.”

Another locally-based user praised the platform, saying, “I took my products online to stay afloat. Thanks to TCUP pre-launch, I was able to save my business and have a steady income of $10,000 a month.”

Initial case studies demonstrated that the algorithmic system used by TCUP may be able to boost conversion rates for select businesses by as much as 90%. Some users saw a short-term increase in ROI up to 200%, while others experienced a 750% increase in new customers through the TCUP platform.

TCUP is available to try for free during this initial launch period, alongside a comprehensive tutorial regarding how to advertise on the platform. Registration and setup takes less than 10 minutes; visit the link in the description to read more case studies, or to download the app.

Let's not beat around the bush here, folks: it's a tough time to be launching a new business. However, that doesn't mean that growth is impossible! Far from it, in fact: according to Forbes, 2025 could be the year that SMEs take center-stage as powerful drivers of economic progress!

Of course, as a small business owner, you already knew that. Innovation starts small and grows from there, but like anything trying to grow in spite of significant challenges, nurturing that spark and giving it the fuel and resources it needs are essential if you hope to come out on top this year and in the years to come.

At the moment, a wall of challenges stand before you: new hostility toward remote work, an increasingly competitive labor market, and widespread challenges related to employee retention have all impacted many businesses in the new year. However, we are going to change all of that today, with a little help from Kyrios Systems.

They have created a brand new 6-step list designed to solidify the foundation and organization of your business, while also setting the stage for future growth. These actions span from the clarification of business strategy to the implementation of strong automation solutions, and beyond.

The first point of advice they offer relates to the establishment of a clear vision for your business, a strategy which involves knowing your team, understanding your customer base, and aligning goals across all departments. This plan, they explain, should remain flexible as your business grows; they encourage you to revisit your strategy on an annual basis if necessary.

Further down on the list, the authors introduce guidance relating to the customer experience and how to optimize each client interaction to maximize growth. In this section, Kyrios breaks down the value of social media as an outreach tool, the versatility of a live chat system, the enduring importance of face-to-face interaction, and more.

Introducing the guide, a spokesperson stated, “Scaling a business isn’t about luck—it’s about strategy. If you want to increase your revenue, grow your customer base, and dominate your market, you need a clear plan that maximizes efficiency and impact. The six strategies in this guide aren’t just theories—they’re used by top-performing business owners to grow by 250% or more.”

To further assist in the implementation of these and other proven strategies, Kyrios Systems offers a free “Business Efficiency Toolkit” containing checklists and growth frameworks that can be deployed in any industry or niche. The new guide and free toolkit can be found at the link below, along with a free demo of the Kyrios business management platform.

Boost your business by 250% today; visit the link in the description today!

If you’ve been using tools like Apollo.io and Seamless.ai to pull contact data, your strategy just took a hit.

But here’s the truth: LinkedIn was never built to be a leed database. It was built for professional networking and content sharing. If your entire outbound strategy relied on scraping, you were playing on borrowed time.

What This Change Means for Marketing Teams

If you’ve been using LinkedIn automation tools to generate leeds, here’s what’s about to change:

No more bulk scraping of contact data

Increased account restrictions and potential bans for automated outreach

Fewer low-cost, high-volume leed generation options

That’s a problem—but only if you keep relying on old methods. The best marketers aren’t sitting around complaining. They’re adapting.

The bottom line?

Marketing teams that were relying on Apollo.io and Seamless.ai need to pivot—fast.

There Are Better Leed Gen Solutions Than Ever

Losing a tool like Apollo.io might feel like a step backward, but it’s actually an opportunity. The big players—ZoomInfo, Apollo.io, Seamless.ai—focused on massive databases, which means a lot of outdated, inaccurate data. The good news? Smaller, smarter leed generation tools are emerging that prioritize quality over quantity.

If you want leeds that actually convert, stop chasing volume and start focusing on precision. Some of the top alternatives include:

LeedConnect Pro - AI-driven leed generation that delivers highly customized, verified lists of decision-makers with LinkedIn profiles.

Lusha - Known for accurate B2B contact data and Chrome extensions for quick prospecting.

Cognism - A GDPR-compliant leed database with deep firmographic and technographic insights.

How to Restructure Your Leed Capture Process After Losing leed Gen Extensions

Let’s break it down using LeedConnect Pro as an example.

Tools like LeedConnect Pro give you exactly the decision-makers you need—usually double-verified, targeted lists complete with LinkedIn profiles. And the data base is truly massive at 900M+ global business contacts

Define Your Ideal Customer Profile (ICP).

Download the leeds, which include LinkedIn profiles.

Upload the list into your custom CRM that manages LinkedIn communications.

That’s it. That simple. Not only do you avoid scraping junk data, but you also know these decision-makers are exactly who you need.

CRM Tools That Integrate with LinkedIn Messaging

Several CRM tools integrate with LinkedIn messaging to help streamline your outreach and automate communication. Here are just a few CRM tools that support LinkedIn messaging:

HubSpot CRM: HubSpot offers integrations with LinkedIn Sales Navigator and tools like LinkedIn InMail, allowing you to manage and automate outreach directly within your CRM.

Zoho CRM: Zoho CRM also integrates with LinkedIn via third-party tools like Zapier, allowing you to automate outreach and track LinkedIn messaging.

Insightly: Insightly integrates with LinkedIn, allowing you to view LinkedIn profiles and message leeds directly from your CRM.

Outreach: Outreach has native integrations with LinkedIn, letting you send LinkedIn messages and track communication with prospects directly in the CRM.

These CRM tools make it easier to automate your LinkedIn outreach and track responses without needing to manually manage the messaging process.

Is It Time to Ditch CRMs for AI?

Listen, cold LinkedIn messaging is just cold calling dressed up in a shiny suit. Managers are drowning in sales pitches every day. The chances of your message standing out and actually getting a response? Slim to none. But what if anyone told you there’s a way to cut through all the noise and focus on warm leeds? That’s where tools like LeedConnect Pro and their AI Sales Rep come in.

With AI Sales Rep, you don’t need to rely on external CRMs to manage outreach. This system integrates directly with your website, tracks visitors, and analyzes their behavior in real-time. When someone visits your site, the AI knows exactly what they’re looking for and sends automated, personalized outreach—no more cold calling or fishing in the dark.

Here’s why this approach is 10x more effective than cold LinkedIn messages: You’re working with people who already know who you are. They’ve visited your site, interacted with your content, and shown interest in what you offer. The AI even analyzes their behavior—what they clicked on, what they lingered over—giving you powerful insights into their pain points and desires. That’s targeted outreach, not random guessing.

Now, tools like AI Sales Rep might feel more expensive than a standard CRM, but there’s a reason for that. CRM systems are just tools to manage outreach—they help you organize, but they don’t help you find the right leeds. AI Sales Rep gives you warm leeds, which is exactly what every marketer wants: people who are already primed for your message, making your outreach way more likely to convert.

So stop wasting time with cold outreach. Invest in tools that give you warm leeds, and watch your ROI skyrocket.

Resetting Your Leed Gen Strategy

Losing Apollo.io and Seamless.ai wasn’t a setback—it was a reset. The leed gen game is shifting, and the winners will be the ones who adapt the fastest.

The old model of scraping LinkedIn is done. The new model is smarter targeting, cleaner data, and a system that scales without breaking LinkedIn’s rules.

LeedConnect Pro and other AI-powered leed providers are the next evolution of B2B leed generation. The only question is—are you going to move forward, or are you going to get left behind?