UBCNews - Marketing

The best website in the world won’t perform if it isn’t visible. Similarly, you could rank number 1 in Google, but if your website isn’t up to the job, clients will go elsewhere. That’s why the team at XAPP DESIGN combines some of the most advanced SEO techniques with the design of high-converting websites, giving you an end-to-end sales funnel.

A recent study from BrightLocal revealed that 87% of consumers use Google searches to find local businesses, while 98% say they use online research to inform their purchasing decisions. These figures demonstrate that both SEO and reputation management are critical parts of attracting new clients.

With a unique content marketing strategy, XAPP DESIGN aims to boost your organic visibility, while also telling your story in a way that builds trust and generates interest. A team of specialist writers leads the development of your campaign, focusing on core SEO principles to make pieces as visible as possible.

“Our all-in-one plans include website design, hosting, maintenance, security, SEO tools, reporting, and more,” a company representative explained. “Having a high-performing website is a critical part of converting leads to paying clients, but that website also needs to be visible, and that’s what our latest services are designed to achieve.”

In addition to advanced SEO techniques, XAPP DESIGN brings over 20 years of experience in website design to ensure that when clients find you, they love what they see. The team will work with you to understand your brand and voice, and then create a site that’s accessible, intuitive, and visually stunning.

XAPP DESIGN combines SEO and website development with a range of other digital marketing tools, such as social media management, Facebook Ads, Google Ads, business listings, and email marketing. First founded over 20 years ago, the agency’s goal is to be an end-to-end digital marketing solution for local businesses.

“It has been a pleasure working with the XAPP Design team,” one client stated. “They take the time to explain what they’re doing, their pricing is very fair, and they always follow through on what they say they will do. I can highly recommend them for any online marketing needs.”

Check out the description to learn more!

Comprehensive SEO For NJ Home Remodelers. As a home improvement contractor, you’re probably well aware that many clients are using Google to find your business, but how do you stand out from the crowd? NJ Local Marketing offers one of the most comprehensive SEO solutions in New Jersey, spanning website updates, targeted content, pay-per-click campaigns, Google Local Ads campaigns, and Google My Business improvements.

People Are Searching: Will They Find You? A recent study from BrightLocal revealed that 87% of consumers begin their journey with a Google search, while 98% check online reviews, and Google Business Profiles are the most common way to do so. The study also found that individuals are more likely to research businesses in specific industries, with home improvement companies being among the top three.

As NJ Local Marketing points out, the home improvement industry has become more competitive in recent years, partly due to homeowners spending less. With the latest suite of SEO services, the agency aims to help you boost visibility in their local area, thereby driving an increase in leads and new clients.

“When your ideal customer wants to find a solution to their needs, they often begin by typing a query into Google,” a company representative explained. “Our focused keyword strategy targets the common keywords your customers are searching, and we use a variety of advanced techniques, so your business will be one of the first that appears.”

In addition to the latest SEO service, NJ Local Marketing offers website design, graphic design and branding, social media marketing, and content creation. By covering all aspects of your online presence, the agency aims to be the only digital marketing solution you’ll ever need.

The Leading Digital Marketing Agency In New Jersey. While the focus of the new service is home improvement contractors, NJ Local Marketing also works with clients from a broad range of other industries, such as healthcare, transport, finance, fashion, and technology. The firm has been in operation for over 22 years, making it one of the most well-established agencies of its type in New Jersey.

“Tom and the team at NJ Local Marketing have been absolute game-changers for my business,” one client recently stated. “Their expertise in SEO has been instrumental in skyrocketing my business’s online visibility. What sets them apart is their unwavering commitment to honesty and integrity which are very rare to find with SEO marketing companies.”

Check out the description to learn more!

It’s a common problem in dentistry: A marketing company calls you up, all excited about the number of leads they can send your way to help you grow your business. You pay your upfront fees, only to realize that while the company delivered leads, you were the one responsible for following up and converting them into paying patients.

Digital agency Top Line Management does things differently. Using their Practice Fuel model, they deliver performances, not just promises. It’s a Done-For-You model that begins with leed gen but follows through with leed nurturing, appointment reminders, confirmations and finally, patients actually showing up at your office.

It’s called results-based marketing, and it’s designed to ensure you only pay when leads in the funnel become patients in your chair.

If lead gen promises for dental and orthodontic practices do little for business growth, then signs that say "accepting new patients" can also fall flat. If this is something you're experiencing, you're not alone.

A September 2024 survey by the American Dental Association (A-D-A) found that while 94% of dental practices were accepting new patients, nearly 30% reported not being “busy enough,” citing patient no-shows and cancellations as a significant challenge to maintaining full schedules.

Practice Fuel offers a compelling solution: a fully managed, performance-based marketing plan that optimizes your leed gen, and nurtures engagement to ensure more in-person appointments. When you use Practice Fuel, you get measurable results without any upfront costs, maximizing your marketing budget, and your R-O-I.

While dental marketing is a necessity for practice growth and viability; no doubt you are too busy with day-to-day appointments and other activities to develop and monitor strategies. And who has time to shop agencies, compare concepts, and analyze overall metrics?

Innovative strategies like Practice Fuel prioritize the patient-centric marketing you're looking for and position your dental office as a leader within the community.

Here's what you can expect:

Online ad development and placement, a high-converting landing page just for your clinic, engaging appointment reminders and rescheduling when necessary, andsStrategic incentives to boost engagement and in-person patients.

When they say "Done For You," you can believe it.

Ready for a pro tip? Most marketing agencies convert just 10-25% of total leads, but Practice Fuel doubles these rates, delivering 20-50% lead-to-patient conversions - all without commissions or fees.

With the A-D-A projecting a 10% increase in the number of dentists per capita between 2020 and 2040, competition in the industry is not slowing down. The good news? With Practice Fuel, you'll be ahead of the game - ready to attract, convert, and retain in-market patients in your area looking for the services you offer.

Differentiate your practice, foster stronger patient relationships, and look forward to steady appointment bookings with Brian at the helm and Practice Fuel literally 'fueling' your results.

Results-based marketing is the only way to go these days. And if you're the owner of a dental or orthodontic clinic, Practice Fuel paves the way to measurable, sustainable growth.

Ready to invest in results over promises? Click on the link in the summary to find out more!

Done-For-You Content Marketing For New Jersey Businesses. If you’re a business owner in Trenton, East Brunswick, Bridgewater, or a surrounding part of New Jersey, Path2Excel now offers a powerful multichannel content marketing solution. The team develops original multi-format campaigns that are published on hundreds of trusted websites, including top news outlets like Business Insider, AP, and Google News.

Digital Marketing: Challenges For Small Businesses. While content marketing is now widely used to boost online visibility and reputation, many smaller businesses lack the resources and/or expertise to fully leverage the technique. A recent study from Constant Contact revealed that 51% of small business owners find the content creation too time-consuming, while 40% said they don’t have enough time to develop a marketing strategy.

A Comprehensive Solution. The new multichannel solution from Path2Excel is designed to achieve several goals, including visibility, reputation management, and traffic generation. The agency works with you to develop an ongoing content plan, with the release of ongoing monthly, weekly, or daily campaigns then being managed by the in-house team.

“We hand-craft targeted original content and publish it on some of the world’s most famous and respected platforms,” a company representative explained. “Our team consists of professional writers and developers, so we not only increase organic visibility for our clients, but we also tell their story in a way that builds trust and encourages people to find out more.”

Promoting Crypto & DeFi Projects. In addition to standard content campaigns, Path2Excel offers a more targeted solution if you’re in the crypto, DeFi, or NFT space. In these cases, the company builds on its standard distribution network with a further 75 well-known crypto websites, which are all approved by Google News.

“These content campaigns have transformed our luxury design-and-build business,” one client recently stated. “We’re now much more visible on Google for a wide variety of keyword searches, which has led to a greater number of qualified leads. As a result, we’ve doubled our annual revenue, so the return on investment has been more than worth it.”

Check out the description to learn more!

The RMXKNG has dropped two new tracks on Soundcloud that are already making a mark among Denver’s thriving EDM community. Listeners are commenting like crazy, and the verdict is they are loving the new hits—“Here we go again, hit perfectly!” said one fan, “That’s what I’m talking about! 2025 let’s get it!” said another, and at just one minute in on one of the tracks another said, “Ok this is Fiiire!!!”.

Ventus Koza Kisari, known professionally as The RMXKNG, is pumped to be sharing two new singles with you on SoundCloud. The Denver-based dance and EDM DJ has experimented with new sounds and new vibes with his new tracks, which sample from some of his favorite beats and debut distinct new rhythms of his own.

The RMXKNG’s newest track is titled “I’m Fine (RMXKNG Remix)” and it remixes the popular original track by Graves and Ramzoid. The track represents a more commercial radio-ready sound for the DJ, bringing you shimmery synth sounds, muddied dance-floor vocals and slower tempo builds and drops, and has already become a fan favorite among followers.

As one reviewer on SoundCloud said, “This track is absolutely fire! The production is top-notch, and the energy is infectious.” Another added, “I see why they call you the Remix King!”

The RMXKNG’s second new track is titled “Next to You”. At just three and a half minutes, this high-energy track features a staccato beat played against a silky vocal track, and samples from some of the oriental sounds that have become characteristic of the artist’s style.

The RMXKNG has released these new tracks as a teaser for his upcoming album, his first official album length release, which is to be titled Rebirth, and will be available for download and streaming later this year.

Ventus Koza Kisari is also pleased to announce the expansion of his record label with the release of a new album by one of the newest groups he has signed: MountainMan. Their new record, Fire in the Mountain Lightning in the Sky, is now available on Spotify.

The RMXKNG is Ventus Koza Kisari, a Denver-based dance and EDM DJ. With upcoming shows for the Denver Art Society, at local music institution The Roxy, and at Bierstadt Lagerhaus, he is proud to be one of the city’s most exciting up-and-coming artists.

In a recent interview, Koza Kisari said of his sound, and the origin of his stage name, “I remix all of my skills, abilities, and philosophies into one. My way to live is about being free to be myself while still respecting the ways of life of others. We must understand and accept who we really are so that we can truly extend that same understanding and acceptance to others. Be all and proud of who you are. That’s the way of The RMXKNG.”

Start vibing on all his tracks at the website in the description.

Business, in some ways, is all about tapping into our basic animal instincts. The human brain loves bright colors, so we use them in our advertising content. Humans love tactile experiences, so that is what we deliver to our customers. More than anything, though, humans desire community; it is the driving force behind mankind's rise, and one of the most potent tools that you can use as a business.

It's true! Your customers want, intrinsically, to feel as though they are part of something bigger. It's why Costco and Sam's Club have been so successful. No other store feels so exclusive, nor does any other store allow you to purchase a 5 gallon bucket of mac and cheese.

My point is that you should be constantly looking for ways not only to connect with your customers, but also to bring your customers together. Thankfully, with the help of the new Kyrios Communities system, it has never been easier to do exactly that.

Communities is the very first flexible community-building platform designed specifically for businesses.

The developer characterizes this new package of features as a combination of “Facebook’s accessibility, Slack’s productivity, and Discord’s adaptability”, allowing for an unparalleled degree of customization.

On the customer service side, Communities is intended to enable increased communication with the public, enhancing the customer support experience. You can use your community to post tutorials, product updates, and FAQs while also interacting directly with customers through live chat or video call.

In this latest update, Kyrios has also introduced so-called “gamification” features to the platform, incentivizing continuous community engagement through points or rewards systems. Celebrating contributions to a given community is one of the best ways to create a sense of identity within a group, Kyrios states, which is why they have prioritized these features.

The new suite of features also has utility internally as a means for your teams to connect with one another, share resources, collaborate on projects, and discuss problems. You can also share multimedia educational materials with your teams while taking advantage of the topics-based organization features that the system has to offer.

Due to the open-ended nature of the system, Kyrios emphasizes that its utility is limited only by your imagination. Much like Discord’s platform, the expansive suite of customization features and administrator controls make Kyrios Communities a highly flexible, multi-purpose communication solution.

A spokesperson stated, “Kyrios Communities is your all-in-one solution for fostering meaningful connections while keeping your brand’s identity at the forefront. Whether you’re building a hub for professional networking, educational enrichment, or exclusive VIP groups, Kyrios Communities provides the features and flexibility to help you create an exceptional user experience.”

These features are only a small part of what the full Kyrios platform has to offer. Their ultimate goal is to build an all-in-one super system; when you get Kyrios, you can be confident that your every business management need, no matter how large or small, will be met.

Sign up for a free trial today at the link in the description.

Let's be frank: as marketing professionals, we are all dealing with the same crisis right now. People, simply put, just don't pay attention anymore. Long-form, text-based advertising? Good luck getting people to stick around after the first few paragraphs. Start peppering data and charts in there and you might as well just close the page automatically and save your readers the trouble. There is, however, an answer to this problem, and it might be simpler than we think.

I'm talking, of course, about video content. Integrating videos into your marketing content is one of the easiest and most effective ways to increase your time-on-page retention, and to give your potential customers a quick overview of exactly what you have to offer. Leads may even step away from the best video content ready to make a purchase, no more convincing necessary!

Unfortunately, developing that content is easier said than done, which is why Spire Video is stepping up to help. In their new ebook, "5 Mistakes To Avoid When Creating An Explainer Video", they share proven video content creation strategies that will allow you to quickly get a foot in the door and develop your plan of action.

Among the topics covered in the ebook, the Spire Video team discusses how to establish a clear central message for a given video, and how to keep viewers interested for longer. These strategies combined can boost retention metrics and make customers feel as though their time is being valued, rather than wasted.

It is also important, Spire explains, to tailor explainer videos to a specific audience, given that broad-appeal content tends to have a lower retention rate than hyper-focused alternatives.

To accomplish these goals, the book shares what Spire Video are calling the “Ultimate Explainer Video Formula”—a tried-and-tested content creation blueprint that you can use to establish your initial video strategy.

This book is available for free both as a resource for those interested in developing their own video content, and as an introduction to the services that Spire Video can provide. They offer an expansive selection of custom 2D and 3D animation services, offering businesses the opportunity to outsource their explainer video needs to an experienced team of experts.

Led by 7-year video content veteran Roy Ashkenazi, Spire’s team will work with your business on an individual level to create explainer videos that communicate the details of your product or service in a clear, concise, and engaging manner. They work across multiple visual styles and are capable of tailoring their content to your unique brand identity.

When you partner with Spire Video for your explainer content needs, you will receive a complementary 15-second promo ahead of the project’s completion. This promo is intended to offer a glimpse into what the finished product will be like to ensure that your vision is aligned with Spire’s output.

If you are interested in partnering with Spire to develop a custom content campaign, fill out the inquiry form on their website at the link in the description to get started. There, more information can be found about the content development and feedback process, as well as details about the pricing model that Spire Video uses.

Hey everyone! You know what keeps me up at night? The thought that amazing healthcare providers might be out there doing incredible work, but nobody knows about them because their online presence is practically invisible.

When you're a home service business, your online reputation – and Google ranking – is everything. People have to be able to find you online... and when they do, you need to make sure that you look the part. That's where this Google Business Profile optimization service from Avaran Digital Marketing comes in!

With over 10 years of experience in the space, the agency has built a solid expertise in verifying, optimizing, and ranking GBP content effectively - enhancing visibility for local brands, boosting customer trust, and increasing requests for new service calls as a result.

If you don't yet have an online presence, Avaran Digital Marketing will handle the entire Google Business Profile setup process for you. That involves claiming and verifying your listing, writing clear business descriptions, adding photos, and setting up your profile to attract local customers searching for services.

The process starts with a 100-point audit that evaluates your business's visibility in local searches. From there, the team will work on improving your position in search results through targeted optimization of business categories, service descriptions, and location-based settings.

You will be assigned a dedicated manager who will keep your profile performing well over time. They will research relevant keywords, add fresh content through weekly posts, respond to customer questions, and send monthly reports that show how your profile is performing.

Avaran Digital Marketing offers a practical solution for home service providers that work across a wide geographic area. The team says their service is beneficial for any company that supports homeowners. Companies like plumbers, HVAC, electricians, mortgage brokers, childcare centers, home renovations, roofing & siding companies. And other mobile businesses looking to show up in searches in multiple locations across a wider metropolitan area, even without having a physical store location.

The agency also explains that, when your business profile includes detailed service information, pricing, and customer reviews, it naturally filters out non-serious inquiries. Customers who contact you tend to be those who have already reviewed your services and prices and are ready to move forward with their projects.

Avaran Digital Marketing has earned numerous five-star reviews for its services. One recent client said: "Everyone at Avaran is extremely professional and the results far exceeded our expectations. They completely understood our business and delivered the work ahead of schedule. I highly recommend them for your company’s online presence."

The right marketing approach can help your business to stand out – and really make an impact on your brand visibility!

Check out the link in the description for all your local Google search needs!

If you’re paying too much money for lead generation services that just aren’t driving appointments and sales like you thought they would, it’s time for a change of approach.

For multi-channel signal-based marketing that ensures you’re connecting with new customers at the perfect time, work with Outreach Genius!

With signal-based marketing from Outreach Genius, you can track anonymous website visitors and online searches to identify high-intent consumers. This data is then transformed into actionable strategies, delivering personalized offers and experiences at the ideal point in a buyer's journey.

Outreach Genius helps turn digital marketing into a more precise and efficient process, transforming intent data and buyer signals into targeted lead-generation campaigns - powered by advanced AI software.

“As engineers at heart, we’re obsessed with data. We track every interaction—button clicks, time spent on pages, return visits, and more. This granular analysis allows us to focus on prospects who show genuine interest, ensuring we prioritize qualified leads while avoiding wasted efforts.”

Utilizing a multi-channel strategy, the agency's signal-based marketing approach integrates AI voice agents, targeted email campaigns, LinkedIn networking, and even handwritten letters to engage and connect with potential leads effectively.

These diverse methods generate sales appointments and you can choose whether you want 30, 75, or 100 within a 90-day window. The Outreach Genius website also features an ROI calculator so you can estimate your profit margins based on adjustable factors like lifetime customer value and close rates. To ensure value for money and maintain accountability, you only pay for delivered appointments, reducing the risk of the initial financial outlay in the process.

The company's philosophy prioritizes a customer-sensitive approach with lead-generation strategies that ensure a positive experience for prospects.

“While many lead generation marketers treat it as a numbers game, blasting messages to as many people as possible, we take a different path—one that puts care, precision, and empathy at the forefront.”

You can book a free consultation to discuss how signal-based marketing could benefit your business.

A recent client says, “In just one month, our calendar filled with more appointments than ever. Their AI-driven platform saved us both time and money, becoming an essential part of our lead generation.”

Experience the next generation of lead generation with Outreach Genius!

For more info, call 646-859-4888, or visit the link in the description!