UBCNews - Marketing

Establishing a significant online presence is very difficult for small businesses, especially when large brands with staying power dominate the search engine rankings.

To give smaller businesses an edge, Digimann Marketing will soon release a low-cost library of Canva templates for social media. This library will serve as an affordable content resource if your business has little to no resources for social media marketing.

According to Datareportal’s 2024 global overview report, 56.1% of internet users purchase a product online at least once a week, while 51.2% of people research brands online before making a purchase.

By leveraging highly skilled and more affordable digital marketers from other countries, such as South Africa, Digimann Marketing wants to make it easier for your small business to find and connect with its target audience, increasing brand awareness, visibility, and customer engagement.

Digimann Marketing’s social media library will consist of customizable, high-quality images, graphics, videos, and text templates. With its design flexibility, this resource will be adaptable to a variety of public and private businesses.

Beyond social media marketing, Digimann Marketing’s services include SEO, web and graphic design, PPC advertising, content creation, and content marketing. The agency breaks down your business and brand, and then crafts a custom marketing plan that will help you achieve tangible results.

Digimann Marketing also offers a free audit where they show you the growth opportunities available for your business and give you marketing campaign strategy recommendations.

Since 2021, Digimann Marketing has helped small and mid-sized businesses in industries like quantity surveying, trucking, nutritional supplements, and more recently medicine and dentistry, produce engaging content, lead search engine rankings, drive more web traffic, and build a strong online presence. With seasoned Digital Marketing Specialist Albertus Weidemann at the helm, the agency hopes to help businesses like yours reach their full potential.

“Digimann has in-depth knowledge and understanding of how Facebook marketing works and how to target and re-target audiences. Digimann has also helped me out in areas of advert designs, layouts and copywriting,” said a satisfied client.

Visit the link in the description to find out more.

Nobody Wants An Email For Christmas...

Look, I'm just being realistic here: you're up against a lot when advertising in the holiday market, and that's putting it lightly. Asking people to take a moment out of their day to read your email or text while they have gifts to shop for, family members to wrangle, and customers of their own to worry about — it’s a big ask!

As you and I both know, if there’s ever a time to make a sale, it’s the holiday season - you just need to find a way to gift-wrap your marketing content so it feels like a delivery worth getting excited about! Yes, that was corny — where’s your holiday spirit?

Anyway, Kyrios Systems, developers of the leading all-in-one business software suite on the market, are here to share their proven strategies. I guess you could even call their new guide a gift, if you’re feeling festive... But why wait until Christmas? Let’s open it together, right now!

Kyrios Systems has published this guide as the holiday season ramps up to remind their clients that a good holiday email goes beyond simply offering customers good tidings and a discount. Many customers will simply not open holiday emails if they assume they are another generic attempt at lead generation in this critical season for sales.

Instead, Kyrios recommends creating emails that include useful information, such as gift and recipe guides, to make them more appealing. Customers are statistically more likely to open a marketing email that doesn’t appear to be a marketing email and may even be more likely to convert if they are clicking through from a source they find trustworthy, such as a delicious holiday recipe.

The guide also emphasizes that the holidays are a perfect time to advertise gift cards, which can be an ideal last-minute gift and can be easily purchased online. They explain that hiding gift card offers in a newsletter or other year-end wrap-up can be an effective way to get them to the customer without scaring them off!

Kyrios then goes on to detail how their all-in-one marketing platform can be used to create templates and conduct A/B testing for holiday marketing campaigns.

Their platform supports mobile optimization. Kyrios can also send SMS messages to accompany your email campaign.

Their templates can save you and your team precious time during the holiday season while also reaching more leads than would be possible otherwise. Yes, it’s a real Christmas miracle!

Read the full guide and find out more about Kyrios Systems at the link in the description.

Content Marketing That Works. To be effective, content marketing must do three things: it must be easy to find, it must be interesting for people when they do find it, and it must be easy to do at scale. Of course, that’s a lot to think about for a busy landscaping business, which is why specialist agency Traffic Sprout created a unique done-for-you solution.

Reach Clients Wherever They’re Searching. A recent study by UK-based BrightLocal found that 87% of consumers now use Google to find and research local businesses. The report also revealed that 77% of people use multiple sources, such as local media, social media, and blogs, to help inform their purchasing decisions.

Traffic Sprout’s new content marketing capability helps your landscaping businesses reach potential clients wherever they might be searching. The agency publishes multimedia campaigns on 300+ famous platforms, including top media sites like Business Insider, Associated Press, and Google News.

Building Trust With Potential Clients. In addition to search visibility, Traffic Sprout uses people-first content to help you build trust with potential clients. Your campaign is developed by a team of professionals, who research your business and the market to create pieces that are engaging and relevant.

“At the heart of our service is our proprietary Create, Repurpose, and Distribute model,” a company representative explained. “Our team creates high-quality original pieces which are then repurposed across several formats, such as videos, audio ads, slideshows, and infographics. Our secret sauce is an extensive distribution network, which creates a level of visibility that Google simply can’t ignore.”

A Fully Scalable Digital Marketing Solution. While one content campaign can make a noticeable difference, content marketing is usually more effective when done frequently. To that end, Traffic Sprout has made the service fully scalable, allowing you to establish rolling monthly, weekly, or daily releases, so you can target multiple locations or services.

“Thanks to these content campaigns, our business is flourishing in multiple locations,” one client recently stated. “We’re now much more visible for keyword searches on Google, which is driving a significant increase in organic traffic to our website. Better yet, the team does almost all of the work, so I have a lot more time to focus on being CEO, instead of worrying about how to market the business.”

Check out the description to learn more!

Put yourself in the shoes of one of your clients for a minute - if you need physiotherapy, you probably don't wait for a TV or radio ad to help you find the best clinic, right?

So what do you do? If you're like most Americans, research shows that you'll turn to the search engines with a search term like, "best physical therapy clinic in Olathe," and then you'll skip all the ads, and click one of the top organic links. That's why Kinospire doesn't bother with ads, and only works to get you those top organic spots. You can check them out at at the link I left in the description.

It's really no surprise that traditional marketing strategies can often fail to be effective for physical therapy clinics, because your clients aren't spur of the moment shoppers. There aren't many situations where a person might hear an advertisement for a physical therapy clinic, and rush off to book an appointment.

That's why Kinospire offers something different, a complete reimagining of marketing, based on what your clients are actually doing when they need your services.

Kinospire never uses ad banners, captive audience marketing or traditional commercials, because not only are they annoying to your clients, they also just don't work that well. Instead, this optimized marketing strategy generates interesting, unique, and high-ranking online content in a wide range of multimedia formats that people actually enjoy.

Instead of ads, you'll get blogs, podcasts, infographics, streaming videos, and more, all filled with information about your brand and services. Each piece will talk about how your clinic is amazing or your services are the best, and they'll have links back to your website or landing page.

Each individual piece of content is crafted to provide interesting and sales-worthy information about your products, services, or locations, and to rank highly for a wide range of industry-specific keywords. It's a big ask, but the two go hand-in-hand, if you have awesome content about your brand, it's going to rank higher.

The key here, is that this strategy ensures each piece can rank highly on its own, and that provides a ranking boost to your main website or landing page, as well as every other piece of content about your clinic.

Too busy to handle the marketing? That's fine, this entire strategy is handled in-house by Kinospire, and while you are encouraged to provide suggestions for topics, products, locations, or commonly searched questions to focus on, that's it.

The writing team will generate up to 6 media pieces per campaign, which you can then review, suggest changes to, and approve before the Kinospire makes them publicly available. That's really your whole part in this: make some suggestions, then approve the results, the rest is "Done-For-You."

Just like a human body, there are a lot of benefits to building a strong base for your clinic, and it will certainly pay off in the long run. Here's how Kinospire does it.

As each new campaign comes online and is indexed by the search engine algorithms, your main website, as well as all other content pieces for your brand, receivea a boost in the rankings. However, unlike traditional advertising, these ranking boosts do not expire, and can provide cumulative benefits, because they're not just a temporary shortcut.

With a single campaign, this technique can help smaller brands to improve their visibility, but research suggests this strategy is most effective when used long term. Each new campaign helps smaller brands to rank higher, for more competitive keywords, and provides 6 additional links that lead back to your landing page or website.

If you're planning an extended branding and visibility campaign, you can also request a “Snapshot Report,” which highlights how your brand ranks before and after the campaign for important industry-specific keywords.

This report will also be updated after each new campaign, so you can always see which keywords, locations, and service you rank highly for, and which still need additional attention.

Kinospire doesn't just offer a new, unique strategy that actually works - they prove it, with regularly updated evidence that your clinic is ranking higher, for more keywords.

If you're not at the top of the organic search results, where 2/3 of all the clicks go, then you're obviously not using Kinospire. Check them out at the link in the description.

Running your own massage business can be a dream coming true or a living nightmare, just trying to make things work with random bookings. Take control of your business and enjoy the benefits of regular customers with membership marketing training from MassageMomentum.com.

The marketing program "Massage Memberships Made Easy" was made for massage therapists and bodyworkers who are struggling with customer retention. The online course equips you with strategies that are easy to implement with the potential of building reliable, recurring income.

If you're struggling to make ends meet, you're not the only one. Many massage therapists out there are working six to seven days a week to keep their business alive. By providing simple step-by-step membership marketing training, MassageMomentum.com wants to support you and the community in building a sustainable work-life balance while doing what you love.

“With a massage membership, clients who you may see very irregularly come back every month,” founder Mary-Claire Fredette said. “They feel better, it's easier for you to work out those tissue issues, and you know you have a certain amount of money coming in each month.”

According to the American Massage Therapy Association, people working in the health fields are at risk of burnout as it’s expected to give energy to others in those kind of professions. Massage therapists are especially at risk of experiencing overload burnout, with many scheduling appointments too closely and not getting enough rest.

MassageMomentum.com’s program covers aspects like how to create an offer that will have customers signing up for membership, common pitfalls to avoid, and what type of offers and incentives will build a loyal customer base. Most lessons are under 10 minutes, making it possible to implement the training into your busy life.

If you sign up right now, you get 15 pre-written client emails, seven social media announcements, six weekly recorded Q&A sessions, and more as a bonus.

A previous training participant shared their testimonial: "The membership program was easy to implement into my massage practice. I greatly appreciate any program with ‘ready to go’ content that is done for me. The email timeline was easy to follow. Mary-Claire thought of all the details I would have missed, from ways to engage with clients via video message to the membership terms and conditions."

The Mt Healthy-based company was founded by Mary-Claire Fredette, who has 25 years of industry experience. Aside from the membership training, she runs her independent massage business and coaches personal service providers like estheticians and estethicians in how to grow their businesses.

Click on the link in the description to sign up for the program.

Say hello to PRBlogs.org, the newest online destination packed with fresh, exciting content about health, wellness, lifestyle, and tech. Whether you’re looking for tips to boost your wellness routine, insights into cutting-edge tech trends, or lifestyle hacks to make your day a little easier, PRBlogs.org has you covered.

This platform was created with one goal in mind: to bring readers valuable, trustworthy content that informs and inspires. With articles written by knowledgeable contributors and experts, PRBlogs.org is here to make sure you always have something interesting to read.

What You’ll Find on PRBlogs.org

PRBlogs.org has something for everyone. Curious about the latest in health and wellness? Check out articles on stress relief, healthy eating, and fitness. Into tech? Dive into the world of innovative gadgets, apps, and future-forward trends. And if you’re looking for practical lifestyle advice, there’s plenty of that too—from productivity tips to relationship insights.

Why It Matters

Let’s face it—there’s a ton of information out there, and finding reliable sources isn’t always easy. PRBlogs.org cuts through the noise by providing well-researched content that’s easy to understand and fun to read. Plus, with its clean, user-friendly design, finding exactly what you’re looking for is a breeze.

Calling All Writers and Collaborators

PRBlogs.org isn’t just about sharing great content—it’s also about building a community. The site invites industry professionals, writers, and experts to contribute articles and share their insights with a growing audience. If you’ve got something to say about health, tech, or lifestyle topics, PRBlogs.org wants to hear from you.

Here to Be Found

The team behind PRBlogs.org knows that a great article isn’t much use if no one sees it. That’s why they’re using smart SEO strategies to make sure their content is easy to find. By focusing on high-traffic keywords and optimizing for search engines, the platform is making sure readers can discover what they need with a quick search.

What’s Next?

PRBlogs.org is just getting started. Big plans are already in the works to add even more features, like expert interviews, interactive tools, and multimedia content. The goal? To keep readers engaged and excited about what’s next.

Ready to explore? Head over to PRBlogs.org and check out what’s new. Follow along on social media for updates, and don’t miss out on the fresh content added regularly.

When digital advertising first arrived on the scene, many analysts predicted that a seismic shift would occur, leading to the gradual death of out-of-home advertising as attention shifted more and more toward the online landscape. Despite this, however, the medium remained a reliable source of impressions, and has even seen some growth in recent years. Now, it seems that the markets are following a similar pattern, this time with street-level advertising at the center of the conversation.

SIMAA is the leading street-level marketing distributor in the Bay Area, and they have worked with many of San Francisco’s most beloved theater organizations to promote shows, events, and pop-ups.

They have been offering their services throughout the Bay Area for 26 years, and have seen a massive shift in the way events are marketed in that time. However, despite the rise of social media as a primary promotional channel, they explain that the value of a physical flyer and word-of-mouth communication has not diminished - despite what some analysts have suggested.

In fact, it seems that in the golden age of digital advertising, the type of promotion that SIMAA offers may even be more effective than social media campaigns, despite what some commentators have predicted. Perhaps unsurprisingly, much of the doom-saying comes from digital agencies attempting to adjust the narrative to promote their services, though market reports do offer additional insights.

While some point to the explosive 18.7% growth rate achieved by the SEO industry in 2024 as a sign that street-level marketing is on its way out, one must instead look at the rock-steady growth of out-of-home advertising - consistently hovering around 4% for the past 7 years - as a sign that the medium remains a reliable resource for local and national businesses alike.

For example, an article published by Yelp suggests that street-level marketing can be a powerful tool to establish a given company or organization as a member of the local community, thereby fostering a deeper connection to their target market, a sentiment echoed by the businesses who rely on street-level advertising to promote their services.

SIMAA’s strategy focuses on high-traffic areas and direct engagement tactics such as hand-to-hand and door-to-door advertising. They frequent campuses, coffee shops, libraries, restaurants, and other pedestrian hotspots to ensure their clients can maximize attendance at their events.

One of their clients stated, “We have used SIMAA since 2010 for the promotion of our wearable art shows and have found their services to be a great way to get the word out to many new customers. They have been able to help with last minute ideas and they are always willing to try something new and work with us.”

SIMAA can be reached at 510-464-3033. More information about their services can be found at the link in the description.

Many small business websites struggle to generate traffic despite significant effort invested in design and content. The underlying issue is often not the lack of marketing or competition but the foundation of the website itself—its infrastructure.

Common issues like slow load times, unreliable hosting, and poor backend optimization hinder visibility. Search engines prioritize websites that deliver a fast and seamless user experience, making technical performance a critical factor for ranking. Research indicates that 53% of users abandon a website if it takes more than three seconds to load, illustrating how essential speed and reliability are for retaining visitors.

Custom hosting solutions address these challenges by focusing on enhanced performance, reliability, and scalability tailored to the specific needs of small businesses. A stable and fast infrastructure creates a strong foundation, ensuring that websites not only attract traffic but also keep visitors engaged.

Visit https://vistadms.com/ for one on one solutions.

HOW CUSTOM HOSTING SERVICES IMPROVE SPEED, RELIABILITY, AND RANKINGS

Search engines evaluate websites based on technical aspects such as page speed, mobile responsiveness, and uptime. These factors are major contributors to organic traffic and search engine rankings.

Custom hosting services stand out by providing:

Optimized Load Times: Faster load times directly improve search rankings and user retention. Websites designed with optimized hosting solutions load quickly, ensuring a positive user experience.

Unmatched Reliability: Consistent uptime eliminates the risk of website outages, maintaining accessibility and preserving credibility with both visitors and search engines.

Efficient Backend Systems: Clean and efficient backend infrastructure prevents slowdowns, making websites scalable and responsive as businesses grow.

These technical improvements can significantly increase organic traffic and improve visitor satisfaction, creating a competitive advantage in digital visibility.

TURNING VISITORS INTO CUSTOMERS: THE ORGANIC TRAFFIC ADVANTAGE

While attracting traffic is essential, converting visitors into paying customers is the ultimate goal. Organic traffic, unlike paid advertisements, is built on trust and credibility, as it originates from search engines rather than promotional campaigns.

A high-performing website plays a key role in maximizing conversions by delivering:

Enhanced User Experience: Websites designed for speed and responsiveness reduce bounce rates, keeping potential customers engaged and increasing the likelihood of conversion.

SEO-Driven Visibility: Optimized hosting ensures better rankings, making it easier for potential customers to discover products or services through search engines.

Actionable Insights: Advanced analytics tools provide valuable data on visitor behavior, helping businesses make informed decisions to enhance their digital strategies.

An optimized website infrastructure not only increases traffic but also establishes trust with potential customers, leading to higher conversion rates and long-term growth.

THE IMPACT OF RELIABLE DIGITAL SOLUTIONS

Small businesses require digital solutions that cater to their unique challenges and goals. Custom hosting services, combined with strategic optimizations, ensure that websites are equipped to handle traffic, provide excellent user experiences, and rank well on search engines.

Addressing foundational issues such as speed, reliability, and visibility creates a website that works as an engine for growth. By focusing on these critical elements, small businesses can transform underperforming websites into powerful tools that drive organic traffic and revenue growth.

Unique Digital Media Solutions at https://vistadms.com/

Are you stuck in a catch-22 with your restaurant marketing, not being able to afford a Facebook Ad agency and not having the right skills to do it all yourself? Then, CafeFuel is here for you, offering a golden middle way.

The Broomfield-based marketing agency offers a genius customer finder software for restaurants. The tool utilizes AI to reach customers in your area who are looking for a restaurant like yours at the moment, with many of CafeFuel’s clients seeing results within hours.

The new software offers a convenient Click-N-Run model that serves as an alternative to expensive Facebook Ad agencies or DIY campaigns and is designed especially with small local restaurants in mind.

“This Click-N-Run model will help fill in the gaps in your expertise, empowering you to scale your ads without having to spend thousands on an agency each and every month,” a company spokesperson said.

According to statistics from HubSpot, Facebook is the preferred platform for social media ads among marketers, who report that it has the highest ROI. 25% of marketers say that it’s the best platform to build community on social media, and 76% of small businesses utilize Facebook for marketing purposes.

Instagram is also a popular platform for marketing, with posts generating an average of 23% higher engagement than Facebook. 22% of users watch branded content stories more than once per week, and 36% of them liked, shared, or commented on a business's story.

The software has various templates for different types of eating and drinking establishments. Once you've chosen a campaign template, it’s easy to fill out details and CafeFuel handles the rest. The agency's restaurant consultants are available to help you set up the software and guide you through the various functions.

In addition to Click-N-Run social media marketing, CafeFuel offers a range of other solutions for restaurants and bars.

With in-store ordering, customers can choose self-serving or call for the attention of a member of staff with ease from their phone. Customers who order from their phones can also access discounts.

CafeFuel's clients have the option of linking their accounts with ShipDay for easy and affordable order pick-up management. The integration allows for order tracking for both restaurants and customers, as well as third-party deliveries with DoorDash and Postmates.

"Food delivery is a multibillion-dollar business, with the US food delivery revenue projected to reach a staggering $42 billion by 2025," the company spokesperson stated. "So why not take advantage of this trend?"

Click on the link in the description to learn more.

When you search for your own business by keyword, are you at the top of the list?

If you're at the very top with a "Sponsored Ad" banner, but not in the organic listings, or not listed at all, then you definitely need a new strategy. Foska Media has a super-local, super-easy technique that helps to build brand recognition organically, without all the tricks.

While any business can buy an ad at the top of the search results, it can be much more difficult for smaller brands to rank in the top organic spots without a “Sponsored Ad” banner—and those are the spots we want.

Besides, what customer wants to click on an ad from the company that "bought the top spot?" What they want is the best, most interesting, most useful content, and that means the top links underneath the ads.

Foska Media helps local brands capture those top organic spots using interesting, relevant, and salesworthy multimedia content about their brand, in a wide range of popular formats. They don't just buy you the top spot temporarily with an ad banner, they earn you the top organic spots, with no expiry date.

This new strategy helps smaller local brands compete for the top spots using hyper-local and ultra-relevant content to attract interested customers. They never use the techniques that turn customers off, like "Sponsored Ad" banners and captive audience tactics.

Instead of advertising, Foska Media creates salesworthy informational content about your brand, in a format that customers will actually want to see.

Instead of getting tricked into clicking your links, Foska Media makes it worthwhile for customers to click them, and learn about your brand.

Don't worry, lots of lovely, local, and ready-to-spend customers will love to learn more about your brand—the trick is just making sure the information is available, in a format they'll enjoy.

That last part is the key—your content should always be "in a format they'll enjoy," but what does that mean?

If you work with Foska Media, it means covering all of your bases, all at once, with a strategy they call omnipresent marketing. To boil it down to a quick summary, they make sure you have content in all the popular formats, so no potential customer will ever skip your links because it's not the style they're looking for.

Instead of just an ad at the top of the search, you'll get press releases, blogs, podcasts, slideshows, infographics, and even streaming videos, all about your brand and why it's the best. Since none of it ever expires, you can build your multimedia footprint over time, and each new campaign helps you to rank higher for more keywords.

Click the link in the description to learn more.