UBCNews - Marketing

Imagine if you never had to miss another business call, ever again. No more juggling lines, no more back-and-forth missed call nonsense with customers. Imagine if every call led to a conversion, your sales machine running at 100% capacity and beyond! Seems like a fairy tale, right? Well, think again!

Thanks to automation and advanced AI tools, we no longer have to worry about dropped calls leading to dropped leads. Instead, we can rely on the new VoIP advancements from Kyrios Systems to capture those leads, even if you aren't around to pick up the phone!

Yes, VoIP and call tracking are now available on the Kyrios platform, along with a whole host of other great features that will change the way you do business forever.

Kyrios Systems’ VoIP system will allow your team to place or receive calls over wifi without relying on a phone line, and will open the door to new automation possibilities to streamline your sales workflow. The system has been designed to be as seamless as possible, and arrives fully integrated into the overall Kyrios lead capture ecosystem.

With this newly updated system, “phone tag”, one of the most common causes of dropped leads, can finally be a thing of the past. By forgoing the callback and instead reaching out on other platforms such as text messaging and social media, the system can be used to improve communication and give your ROI a much-needed boost.

When you miss a call, their AI will contact the number automatically. If they have contacted your company before, the AI will be able to see any past conversation history to know what products or services the lead has already expressed interest in! That way, it can jump right in with all the context it needs to schedule appointments and answer questions.

VoIPs in general are able to provide businesses with a range of benefits, including a lower telecom bill, greater call clarity, and nearly unlimited scalability. VoIP systems also typically allow for greater flexibility as opposed to a typical business phone line, and in many cases may be the only option suited to the needs of large remote workforces.

In addition to these benefits, the Kyrios platform also allows calls to be recorded and stored for reference on a per-customer basis. From there, the customer data collected on the call can be fed directly into the platform’s workflow automation system to further pursue those leads through customized, targeted outreach.

Kyrios has introduced these features in the wake of a study that found that over 35% of customers who hang up or do not receive a response after calling have virtually no chance to convert. The company explains that, using their system, you will never need to miss a call again, and can instead rely on automation to pick up what phone traffic cannot be handled by your human workforce.

These VoIP features join a full range of CRM and sales management capabilities available through the Kyrios platform. You can learn more about call tracking and VoIP, or read more about the Kyrios system, at the link in the description.

Let’s talk about Dean Graziosi’s Secrets to Scaling Summit 2024, happening from October 24-26. This virtual event is designed to help entrepreneurs unlock hidden revenue streams and grow their businesses in ways they might not have thought possible. And the best part? It’s not just for established businesses—whether you’re new to entrepreneurship or running a successful operation, the summit is packed with actionable strategies that anyone can implement.

Dean Graziosi has made a name for himself with a no-nonsense, practical approach to business growth. You may know him as a business partner to Tony Robbins or through his best-selling books. But at this summit, he’s diving into the core of what keeps businesses stuck: not fully leveraging your expertise.

During the summit, Graziosi will walk attendees through the process of turning their knowledge and experience into scalable products like online courses, digital workshops, or consulting services. These aren’t abstract theories—they’re steps you can start taking right away.

But it’s not just Dean. This summit features a powerhouse lineup of business leaders like:

Pace Morby, a master at using creative financing strategies to grow businesses without relying on traditional funding.

Bari Baumgardner, an expert on scaling businesses through live and virtual events. She’ll show how entrepreneurs can use events to build powerful revenue streams.

Dr. Brian Harris, who’s known for revolutionizing his own business by enhancing customer experience and loyalty. He’ll explain how exceptional client relationships can turn into repeat business and, ultimately, sustained growth.

Why This Matters:

For entrepreneurs—especially those who are self-employed or managing a small team—working harder isn’t always the answer. The Secrets to Scaling Summit 2024 shows how to work smarter by creating income streams that operate on autopilot. Imagine having a business that generates revenue even while you’re focused on other things—Dean calls this creating a business that works for you.

If you’re ready to scale, don’t miss this opportunity. Head over to [Event Registration Link] and grab your spot at the Secrets to Scaling Summit 2024. You’ll learn the tools and strategies to take your business into 2025 with scalable income models that set you up for success.

Have you Googled keywords related to your business lately? If not, go ahead and do it now—because it's important to know if you're on top of the search results. If you're not, even for a local search, that's a serious problem.

Don't worry, there are a few solutions. The "normal" solution is to spend a ton of money on advertising, but that's a stopgap at best. So, what about a strategy that works long-term? That's what J-Tek Resources is offering with a new way to build your brand visibility using popular multimedia content.

We all know the traditional marketing techniques: just give all your money to big marketing companies so they can secure temporary ad spots for a week or two—and don’t worry, they'll put big "Sponsored Ad" banners near your content so everyone knows to ignore it.

That's why you'll find J-Tek Resources never uses ads, "Sponsored Ad" banners, or any kind of temporary positioning. They use a strategy that helps your brand rank at or near the top organically and for the long-term, without extra costs.

J-Tek Resources offers an entirely “done-for-you” strategy using six popular media formats, including blogs, podcasts, and streaming videos. They're not just links to your website—they're interesting, unique, and informative content about your brand.

Each piece of content will discuss your brand and services, showing customers why they should be interested in clicking the links to your store and exploring what you have to offer.

This strategy is the most effective long-term, helping smaller brands rank higher without ads, even for the most competitive industry keywords. You may not hit the top spot on day one, but once you do, you'll stay there—without an "Ignore Me" ... I mean "Sponsored Ad" banner.

That’s why multimedia content creation is the smart choice. Learn how it can work for you by following the link in the description.

What if you could pay for dental leads after they’ve booked an appointment instead of paying upfront for marketing campaigns that may or may not convert leads into patients? PracticeFuel by Top Line Management, a performance-based platform, allows you to do exactly that - you only pay when new patients show up for their appointments – not just for leads.

According to the American Dental Association, dental practices spend between 5% and 7% of their annual revenue on marketing. Yet, only 25% of those efforts lead to patient acquisition.

Why? Many marketing strategies focus on generating as many leads as possible, but not all leads are created equal. Most end up being unqualified or uninterested, leaving clinics to deal with a lot of cold prospects and wasted time.

In the end, you're left with two main issues:

Wasted Budget: Paying for leads that never convert into paying patients. Missed Opportunities: Even after a significant investment, you are left with empty appointment books and growing marketing costs.

With PracticeFuel, no more paying for low-quality leads that don’t go anywhere.

So, how does it work?

Marketing Done for You: The team at Top Line Management handles everything. They'll run lead gen ads, create the copy, design engaging visuals, and build optimized landing pages at no cost to you.

Lead Nurturing & Follow-Up: Not all leads are ready to book right away, so PracticeFuel's automated system ensures every lead receives personalized follow-ups through email, SMS, and even phone calls. The system is designed to convert leads into appointments, so you only talk to patients who are ready to schedule.

On-Demand Webinars: The platform also offers access to the Advantage Webinar series, where you can learn actionable strategies for reactivating lapsed patients and getting them back in the office.

PracticeFuel typically helps clinics double their lead-to-patient conversion rate. So, if you're looking to expand your patient base, PracticeFuel is exactly what you need.

About Top Line Management

Top Line Management is a full-service digital marketing agency on a mission to simplify marketing and patient acquisition for dental practices across the U.S. They offer a wide range of digital solutions, including PPC, SEO, website design, and reputation management.

To see the platform in action, schedule a no-obligation consultation today by visiting the website in the description.

Remember those punch cards you used to get at the deli, or the smoothie shop? Didn't it always feel great to cash in that card and get your free sandwich? It always tasted better - like victory. Your customers want to feel that too, preferably as often as possible, but our current app-based customer service model tends to stand in the way of really scratching that itch.

Of course, no app will ever be able to replace the rewarding tactility of a punch card, but there are ways to more effectively engage our customers without going back to the old days.

Kyrios Systems has recently published a guide that explores many of these methods and explains the goals you should have when setting up your customer loyalty program. Let's explore some of these ideas together!

Kyrios is showcasing some of the most successful loyalty programs that top companies are currently using to reward their customers, providing a blueprint that you can use to achieve that same success. For example, they cite the Starbucks rewards program as a sterling example of a program that offers significant benefits to customers, but has also been an all-time success for the company, upheld by fans of the company and economic analysts alike.

In the Harvard Business Review’s piece on the subject, a researcher offers several insights that are echoed by Kyrios regarding why loyalty programs are so important. In that article, the author distinguishes customers by their lifetime value, clarifying that customers with a high lifetime value will often spend even more at a given business if they feel they are being rewarded for doing so.

Kyrios adds to this idea in their new guide, suggesting that maximizing a customer’s lifetime value should be the goal of any incentive program, and that failure to do so is the primary reason why these programs tend to fail. They suggest that the best way to accomplish this is through the diligent collection of data through a comprehensive CRM solution.

Kyrios Systems closes their new guide as follows: “To truly harness the power of customer loyalty, it's crucial to implement a well-thought-out program tailored to your audience's needs and preferences. Whether you choose a points-based system, a tiered approach, or a value-driven initiative, the key is to remain consistent and responsive to your customers' evolving expectations.”

Learn more at the link in the description.

World-Leading Brand Strategy. For innovating brand development and design that captures the essence of your organization, London : Los Angeles is among the world’s best. The agency’s approach was recently recognized with gold, silver, and bronze medals at the 2024 Transform Awards.

Transform describes itself as “the only global magazine for rebranding and brand development,” and some noteworthy names were present. LO:LA joined LEGO/Interbrand, PepsiCo, Microsoft, and Colgate-Palmolive as gold-medal winners, which is certainly some prestigious company.

LO:LA won gold medals for Best Creative Development of a New Brand (Fable) and Best Use of Packaging (Fable). The team won silver medals for Best Visual Identity for an FMCG (Fable) and Best Visual Identity for Travel, Leisure, and Tourism (Hotel Nikko), and a bronze medal for Best Use of Copy (Hotel Nikko).

“The Transform Awards represent the pinnacle of brand excellence, and to be recognized across multiple categories is an honor that speaks to the passion and dedication of our team,” said Nick Platt, CEO of LO:LA. “At LO:LA, we believe every brand has a story waiting to be told, and we take pride in being the storytellers that bring those narratives to life.”

A Diverse Skill-Set. In the gold-winning categories, LO:LA worked alongside Fable to create a new visual identity, packaging, and messaging for a line of premium THC-infused cocktails. The agency states that storytelling was a key focus of the design approach, seeking to capture both sophistication and a calming experience.

Silver and bronze medals were awarded for LO:LA’s reimagining of Hotel Nikko’s identity, which aimed to capture the establishment's unique culture. Most noteworthy was the variety of categories and industries that LO:LA was recognized for, reflecting the agency’s diverse skill set.

As the name suggests, London : Los Angeles has offices on both sides of the Atlantic, making it a truly global marketing agency. The firm has been recognized with multiple other accolades, including the 2024 Clutch Global Awards, and was also recently bestowed the coveted A+ rating by the Better Business Bureau.

“The team at LO:LA has an uncanny ability to peel away the layers of ordinary thinking to find the nugget of truth that will excite our target audience,” one client recently stated. “Working with them has been an extraordinary experience.”

For award-winning brand development that tells the story of your own organization, contact the creative team at London : Los Angeles.

Check out the description to learn more!

Take your business to the next level with Clicks Tide's autocomplete optimization program! This digital marketing agency utilizes search box optimization and will make you stand out from the competition.

The solution is designed to attract buyer-intent traffic early in the acquisition cycle, and Clicks Tide's clients have seen as much as a 243% increase in traffic and revenue and sales boosts up to 288% after implementing SBO.

SBO is a marketing method that utilizes auto-suggest features on major search engines like Bing and Yahoo, making your company's name appear in the autocomplete droplist when a potential customer starts typing in a query. This improves brand awareness and trust, as well as puts you in front of new customers.

"Search Box Optimization is a powerful yet often overlooked method that can substantially increase business revenue. By focusing on influencing auto-complete suggestions, businesses can position themselves in front of potential customers at the most crucial moment of their search journey," a company spokesperson said.

While SBO has some similarities with SEO, it's a more cost and time-efficient strategy. For SEO, it typically takes 6-8 months before a business attains one spot on the first search engine result page, whereas SBO takes 60-90 days on average to be fully operational. When SBO is in full function, it can secure up to all ten organic spots on the first search engine result page, significantly enhancing visibility, brand authority, as welle as boosting website traffic.

Clicks Tide offers SBO as a local or national-level program. One example of a local business that the agency has worked with is a plumbing company in southern California, which saw an 80% session increase and 88% more users at the same time as they significantly reduced advertising costs.

At the core of SBO is keywords, particularly long-tail keywords. Clicks Tide offers a professional keyword phrase research and SBO service, helping you identify the most impactful search terms and take advantage of SBO. Once you've purchased a keyword phrase, it exclusively belongs to you, ensuring there is no conflict of interest.

A client shared their testimonial: "We opted to get as many keyword phrases as possible so we could own the search market. We are extremely happy. They deliver the results they promise."

Click on the link in the description to learn more.

Welcome to the Foxxer Digital Marketing podcast, where we help you navigate the ever-changing world of online marketing. Today, we're diving deep into the exciting trends shaping content marketing in 2024 and beyond.

If you're a business owner or marketer looking to stay ahead of the curve, you need to pay close attention to these trends. The digital landscape is evolving rapidly, and what worked yesterday might not cut it tomorrow.

The Need for Speed: Adapting to the Changing Landscape

Customer expectations are higher than ever. They want content that's relevant, engaging, and personalized. To stay competitive, you need to deliver experiences that resonate with your audience on an individual level.

Trend #1: AI-Driven Insights

Artificial intelligence is revolutionizing content marketing. It's no longer a futuristic concept – it's here, and it's changing the game. AI can help you:

Understand your audience: Dive deep into your audience's preferences, behaviors, and needs with AI-powered analytics.

Personalize content: Deliver tailored content recommendations and experiences that resonate with each user.

Optimize for search: Boost your content's SEO performance and ensure it reaches the right audience.

Analyze performance: Track your content's performance and gain valuable insights into what's working and what's not.

Trend #2: Personalized Experiences

Generic content is a thing of the past. Today, it's all about creating personalized experiences that make your audience feel seen and understood. Here's how to personalize your content:

Segment your audience: Divide your audience into distinct groups based on demographics, interests, and behaviors.

Utilize dynamic content: Create content that adapts to individual user preferences.

Trend #3: Dynamic Content Formats

Static text is out, and interactive, engaging content formats are in. Experiment with:

Interactive videos: Encourage audience participation and engagement with interactive elements.

AR/VR experiences: Immerse your audience in interactive experiences that bring your content to life.

Personalized microsites: Create unique, personalized experiences for different audience segments.

So, are you ready to future-proof your content strategy? Embracing these trends is crucial for long-term success in the ever-evolving digital landscape.

Feature on 300+ High-Authority Websites. News sites like Business Insider, AP, and Google News are trusted by an audience of tens of millions, which improves their organic ranking. Your business can benefit from this visibility with the high-profile content campaigns from Leaf World Media.

The firm’s Amplified Media Content service publishes across a network of 300+ well-known websites, including the three mentioned. Campaigns include news articles, blogs, videos, audio ads, slideshows, and infographics, and you can request monthly, weekly, or even daily releases.

Leaf World Media’s AMP program is entirely ‘done for you,’ with a team of specialists leading the development of each campaign. This is a powerful way to boost your online presence without having an expensive in-house content marketing department.

“By distributing content through niche websites and platforms that your potential customers already trust, AMPs make sure your message is seen by the people most likely to engage with it,” a company representative explained. “AMPs also allow for geo-targeting, which is especially useful for local businesses. By focusing on specific regions, you can reach customers in your immediate area who are more likely to visit your store or use your service.”

Why High-Authority Content? In assessing the relevance and value of content, Google uses a matrix known as E-A-T (Expertise, Authoritativeness, and Trustworthiness). This is a more refined version of ‘website authority,’ which is a measure of website trustworthiness that SEO experts believe plays a central role in search rankings.

As part of the AMP program, Leaf World Media works with a network of more than 300 websites that hold high authority ratings. In doing so, the agency boosts your own organic ranking, while also establishing you as a trusted local expert in your field.

Recognizing that many smaller businesses lack the time or resources to benefit from content marketing, Leaf World Media set out to develop a unique ‘done-for-you’ solution. The agency continues to develop the program, with several new content formats and publishing channels currently being considered.

“These AMPs have catapulted our business to new heights,” one client recently stated. “We’ve gone from one bed at half capacity to three beds that are almost fully booked. As a result, we’ve taken on two additional therapists, and we’ve almost doubled our annual revenue.”

Discover the power of high-authority content marketing with the Amplified Media Placement campaigns from Leaf World Media.

Check out the description to learn more!

Strategy Edge reflected today on its new release of Organic Traffic Done for Customers, being available now for about twelve weeks. It was in development for several years. The main aim was always to get ultra specific content that attracts ideal customers looking for what people want to buy... and by defying convention, this content creation did so, with a difference.

Theresa, Partner at Strategy Edge, says: "We wanted to try something new with Organic Traffic Done for Customers. Anyone familiar with the ecommerce market will probably have noticed how everyone else always seemed to try paid advertising, which may provide instant visibility, yet at a higher cost. We felt this was a problem, because it can be tempting to get a lot of traffic quickly, especially if you are a brand new business, yet paid ads can be expensive as well as unsustainable."

So as a welcome breath of fresh air, Organic Traffic Done for Customers, shows that content creation marketing aims to provide value and build trust with consumers over time. Strategy Edge chose to make this move, because content marketing is more sustainable.

Theresa also said, "We want to give our customers direct contact with a live person to answer any questions they may have. So with Organic Traffic Done for Customers, people will have a fresh new possibility. We want them to feel confident and reassured when using Organic Traffic Done for Customers. Trying something new is always a risk, yet it is a risk we believe is worth taking."

Strategy Edge has been in business for several years, being established since 2020. Since day one it has always aimed to stand out from the crowd, while also providing its customers the best possible experience at the best possible value.

To find out more about Organic Traffic Done for Customers, please visit https://strategyedge.clientcabin.com