UBCNews - Marketing

Earlier this month, Traffic Riser finally announced the beginning of its new Traffic Riser service, which has been in development since early 2024. The main aim is to to help businesses increase their online presence through organic traffic strategies. Helping them attract more paying customers and clients.... but it does so, with a difference.

Charlie Michaels, your Traffic Partner at Traffic Riser, says: "We wanted to try something new with this Traffic Riser service. Anyone familiar with the small and medium size business owners, and entrepreneurs in need of content marketing and brand reputation market will probably have noticed how everyone else seems to use paid advertising. This is a problem because are not getting enough online traffic, low ROI and lack brand recognition."

So as a welcome breath of fresh air, Traffic Riser will instead establish your business in key areas the competition overlooks with a tailored done-for-you method & improves online reputation, further increasing sales. Traffic Riser chose to make this move because the organic traffic from major search engines and popular websites is proven to create long-term, sustainable traffic growth.

Charlie Michaels also said "We want to give our customers options. With our new Traffic Riser service, they have a fresh new possibility. We want them to feel like they have an establish, strong and reputable brand online when using our service. Trying something new is always a risk, but it's a risk we believe is worth taking."

Use the Organic Traffic Team to create, repurpose and distribute tailored content to enhance brand reputation and drive more sales. These aren’t quick fixes or temporary solutions. Instead, build a sustainable, thriving online presence that continues to grow with unique exposure campaigns..

Get published on major sites like YouTube, Business Insider, and Spotify using video, audio-ads, infographics, slideshows, articles and blog posts.

The process improves brand presence online and increases conversions across all traffic sources.

The new Traffic Riser service launched. Let's RISE together. To find out more about the service and Traffic Riser, it's possible to visit https://trafficriser.clientcabin.com/

It doesn't matter how good of a salesperson you are if you rarely connect with the right people. The marketing agency Hablyte Media is here for you, delivering only the hottest leads so that you can start closing more deals!

The senior population is growing, yet many insurance agents struggle to find leads for health, life, and final expense products. By offering exclusive lead generation services, Hablyte Media connects customers with the right offer for their needs, serving as a valuable middle-hand to meet the increasing demand.

Understanding that time is of value for insurance agents, Hablyte Media is focused on quality over quantity. The leads are vetted and tailored to meet your specific criteria, helping you improve conversion rates.

The agency's consumer-initiated inbound calls and warm live transfers have helped over 330 clients increase their sales, with an average 5-fold return on the service cost.

"We want everyone we talk with to have a great experience and understand your value proposition. Our representatives' quality scores average above 97%. They are trained to build rapport and qualify leads so you don't waste time talking to people that are not a good fit," a company spokesperson said.

Data from the US Census Bureau estimate that 21% of Americans will be 65 or older by 2030, compared to 16,8% in 2020. This growing demographic is more likely to seek out insurance products like final expense and health insurance than younger generations, presenting plenty of sales opportunities for agents.

Hablyte Media's lead generation service is Do Not Call and Telephone Consumer Protection Act compliant. The team only reaches out to consumers who have given their consent to being contacted. Furthermore, the leads go through the Quality Assurance department to ensure high standards of lead quality are met.

The leads are completely exclusive, meaning you don't need to feel the stress of competing with another agent. The marketing agency offers flexible transfer options, including custom APIs, batch files, and email.

In addition to lead generation services, Hablyte Media provides Florida's insurance agents with a range of digital marketing services, like social media marketing and reputation management. If you want to increase your online visibility and organic traffic, you can contact a team member to learn about content and distribution services.

Click on the link in the description to learn more.

Online Sales Agents That Never Sleep. Imagine if you could have real-time conversations with potential clients on a 24/7 basis. That’s exactly what the cutting-edge AI chatbots from Sydney-based Sparketing Media can do, and much more.

You can reach potential clients on a variety of channels, including social media, email, and SMS. Whether you’re in retail, medical, automotive, or professional services, you can connect with more clients, leading to more sales.

Sparketing Media’s new technology was developed with small businesses in mind, requiring little or no technical expertise. The agency also offers a turkey content marketing solution, publishing professional campaigns on 300+ high-authority websites to increase your organic visibility of your business.

“Our cutting-edge AI marketing assistants give smaller businesses access to the type of tools usually only available to Fortune 500 companies,” a company representative explained. “From engaging with website visitors to reaching out through social media channels, our multichannel chatbots help businesses supercharge their online marketing efforts.”

Marketing Automation For Small Businesses. A recent report from the Australian Chamber of Commerce and Industry highlights a lack of knowledge and/or expertise as one of the primary barriers that prevent SMEs from adopting AI. The piece cites a global study by TCS which revealed that approximately 25% of SMEs have completed or are in the process of implementing AI, compared to 59% of large businesses.

With the latest suite of tools, Sparketing Media offers an easy-to-implement solution that small businesses can begin using almost immediately. In addition to establishing 24/7 client engagement, the chatbots can also relieve human sales teams of time-consuming tasks, freeing them up to focus on the most attractive prospects.

Headquartered in Parramatta, Sparketing Media works with small and medium-sized businesses across Sydney and further afield. The agency is continuing to develop its innovative solutions, with several new multimedia content publishing capabilities expected in the coming months.

“The content marketing campaigns from Sparketing Media have catapulted our business to new heights,” one client recently stated. “We’ve gone from one bed at half capacity to three beds that are almost fully booked. As a result, we’ve taken on two additional therapists, and we’ve doubled our annual revenue.”

Supercharge your online marketing efforts with the innovative solutions from Sparketing Media.

Check out the description to learn more!

“I’m on a horse” – You know exactly what brand I’m referencing, don’t you? In fact, you probably heard the guy’s iconic voice in your head as you read it. That’s the power of a strong brand voice!

Just in case you somehow missed the epitome of viral ads from 2010 (even Sesame Street did a parody of it!), I was – of course – referencing the Old Spice commercials starring actor and former American football player, Isaiah Mustafa.

These hilarious video ads were shared for both the audio and visual humour (and it didn’t hurt that Isaiah happened to start the ad in the shower). However, the radio ads, which only featured Isaiah’s voice (and not his rippling muscles or visual horse gags) were just as successful – and instantly recognisable. In essence, Isaiah’s voice became synonymous with Old Spice.

His voice became the brand. And Voices.com is using all its inside voiceover marketplace know-how to reveal how this is achieved.

A face you know, is a voice you trust. Old Spice were not the first nor the only company to recognise the impact of celebrity star power when choosing voiceover artists.

Emmy-nominated comedian, Lamorne Morris, has employed his playful and energetic delivery to make BMO (Bank of Montreal) fun and relatable – quite the feat for a big, boring, faceless financial organisation.

Oscar-winning film stars such as George Clooney (for coffee company, Nespresso) and Allison Janney (for healthcare brand, Kaiser Permanente) simultaneously grace the both big and small screen to endorse products. Other celebrities who are well known for their deep, rich, resonant voices, such as the late James Earl Jones (for CNN) and Morgan Freeman (for National Geographic), add a sense of gravitas to the brands they represent.

These are clear instances of ‘the voice’ embodying the brand. It is, therefore, so important to select the right voice for each campaign.

A well-known voice can elicit recognition and trust which the consumer will subliminally apply to the product or service being promoted. Which is why Voices has given us a behind-the-scenes look at how big brands select the voice to represent their product.

Just think what a voice that immediately grabs your customer’s interest could do for you?

Look at your ad. Then back to me. Then look at your ad again and then back to me.

Sadly, if you are planning your own voice over ad, it is unlikely to be on the iconic, viral sensation level of the brands featured in Voices’ exposé. But, then again, maybe it could be…

Voices has also offered us a glimpse into the future of what voice over ads could look like. A.I powered audio narration is already a familiar feature on TikTok and other socials, so why wouldn’t advertisers start using it for their big commercials? And A.I is really the great leveller, so even smaller brands could make a big vocal impact on our consumer consciousness.

Look at George Clooney. Then back to A.I. Then at George Clooney. Then back to A.I. Sadly, A.I is not George Clooney, but it could sound a bit like him! – OK, I will stop the Old Spice ad references. Seriously though, how good was that ad?

Want to know more about iconic ads and the voices that made them? Or maybe you think you’ve got what it takes to be the next big viral voice sensation? If so, check out Voices’ website by clicking the link in the description.

Have you been hearing a lot about cross-channel attribution in marketing and wondering what on earth it actually is? Could it help your customer outreach and promotion?

Find out by reading AI Print Tracking's latest guide!

The guide explains how cross-channel attribution identifies and assigns credit to marketing touchpoints on a consumer's conversion journey. This method enables a deeper understanding of how multiple marketing channels interact, giving you a clear view of what's most cost-effective and efficient across all points in the digital marketing ecosystem.

Cross-channel attribution allows you to optimize your advertising budgets and drive better decision-making in future promotional campaigns. Supported by AI technology, these methods can process vast amounts of data gathered across the entire sales pipeline, guiding businesses toward an evidence-based and more personalized experience for consumers. Furthermore, the piece states, “By accurately attributing credit to effective touch-points, you can optimize spending and improve ROI, ensuring that resources are allocated where they deliver the most value.”

The article looks at some of the techniques used in cross-channel attribution. For example, multi-touch attribution (MTA) offers you a balanced view of channel effectiveness by assigning credit to multiple touchpoints. Media mix modeling quantifies marketing impact on your business outcomes using statistical analysis, accounting for external factors and the long-term effects of marketing decisions.

Other methods include AI and machine learning software that incorporate advanced algorithms to analyze complex consumer journeys. Privacy-compliant tracking uses first-party cookies and server-side tracking to ensure user privacy while still gleaning valuable data.

The guide also explores ClickMagick – an attribution platform that monitors clicks and conversions on sales funnels and landing pages. The platform offers multiple attribution models including first-click, last-click, and flexible, customized configurations.

The article highlights how ClickMagick effectively consolidates data from multiple channels into one system, offers you long-term value analysis over time from any traffic source, and provides cross-device tracking with bot-filtering, fraud protection, split testing, and extensive integration with marketing tools.

While ClickMagick is designed for small to medium-sized businesses, platforms like Hyros specialize in high-ticket item tracking – perfect if you have run a larger enterprise. Hyros also excels at long-term value tracking and can handle complex multi-step funnel analysis via its AI-driven attribution model.

Get the lowdown on cross-channel attribution with AI Print Tracking!

Click the link in the description for more details.

Succeedwithmimi has published a new article entitled Offer Course Secrets: Learn to Craft a 7-Figure Pitch Blueprint with Russell Brunson, which sheds light on the most important aspects of sales funnels for business owners and entrepreneurs. people who are serious about their products, services, coaching, selling or webinars and other interested individuals can view the full article at https://succeedwithmimi.com/russell-brunson-selling-online-challenge

The article includes several interesting pieces of information, one in particular is that Russell Brunson, through his "one-to-many" selling approach, once generated the equivalent of 6.5 years’ worth of one-on-one sales in just 90 minutes during a single presentation to a live audience of 9,000 people.. This should be of particular interest to business owners and entrepreneurs because it highlights the incredible efficiency and scalability of Russell Brunson's "one-to-many" selling method. Instead of spending years making individual sales, he was able to generate a massive volume of sales in just 90 minutes by leveraging the power of presenting to a large audience all at once. It emphasizes the potential for entrepreneurs to significantly boost their revenue without the time constraints of traditional, one-on-one selling techniques.

One of the most important piece of information the article tries to convey and communicate is that Russell Brunson’s "Selling Online Challenge" teaches entrepreneurs how to use his proven "one-to-many" selling method to create scalable, high-revenue sales funnels. By mastering this approach, participants can significantly increase their sales and efficiency, ultimately transforming their businesses without needing a large sales team or spending years making individual sales.. The best example of this is perhaps found in the following extract:

'Thousands of entrepreneurs have transformed their businesses through these methods. They’ve built systems that not only convert but scale—bringing in six and seven figures over time.'

In discussing the article's creation, Mimi, A writer at Succeedwithmimi said:

"With over 20 years of experience and more than $1 billion in sales under his belt, Russell Brunson has become a trusted figure in the world of online marketing and sales funnel creation. Through his companies, including ClickFunnels, Brunson has guided thousands of entrepreneurs in optimizing their sales funnels and growing their businesses."

Regular readers of Succeedwithmimi will notice the article takes a familiar tone, which has been described as 'professional'.

Succeedwithmimi now welcomes comments and questions from readers, in relation to the article, as they are intent on sharing information with readers on events that help increase sales. The reason is simply because learning about sales tactics can help improve their bottom-line.

Anyone who has a specific question about a past, present, or future article can contact Succeedwithmimi via their website at https://succeedwithmimi.com

The complete article is available to view in full at https://succeedwithmimi.com/russell-brunson-selling-online-challenge.

So often, digital spaces can make us feel connected without actually connecting us in a meaningful way. Even "face-to-face" video calls feel distant at times, putting up barriers and making us feel artificially separated from one another. How, then, are we meant to learn and grow as marketing professionals if that distance prevents the real, free exchange of ideas?

This question plagued the mind of Dori Friend, whose career in marketing has made her all but royalty among SEO professionals, for many years. As she watched the industry sprout up and take its current form, she knew that something must be done to bring together industry leaders and tackle the new digital marketing landscape before it was too late.

Her efforts gave rise to perhaps one of the most significant developments in the SEO business landscape in the past 2 decades (outside of the development of AI, of course), and came to be known as the SEO Rockstars conference.

For the 13th annual SEO Rockstars event, you and thousands of other professionals will be able to enjoy 3 days of high-caliber strategy sessions and discussions delivered by some of the world's foremost marketing experts. From November 5th-7th, you will have the opportunity to enjoy these talks from the comfort and luxury of Las Vegas' Plaza Hotel.

This event is a premiere opportunity to network and exchange cutting-edge strategies. with others at the forefront of the digital marketing space. The organizers hope to not only facilitate a highly productive exchange of ideas, but also to create a warm, inviting environment where new, long-lasting business relationships can be formed.

Notable talks being held this year will feature Derek Pierce exploring new advances in AI-powered SEO technology, and Ted Kubaitis speaking on recent developments in the competitive intelligence space. Other headliners include James Slattery and Adam McChesney, who will join a slate of dozens of other thought leaders at this year’s event.

Speakers this year are encouraged to share stories and strategies over the course of succinct, 20-minute presentations. This limited time frame is designed to engage attendees and challenge current paradigms while still leaving room for further discussion and discovery.

A spokesperson for the event stated, “Stay ahead of the curve by learning about the latest SEO trends and technologies. Our speakers will share their brilliance into what's coming next in the world of SEO, so you can outpace your competition. Embrace new ideas and technologies that will give you a competitive edge and ensure your strategies remain effective and relevant.”

Event founder Dori Friend will join Clint Butler, foremost industry leader considered to be one of the most knowledgeable SEO professionals currently operating, alongside Master of Ceremonies Terry Samuels, to lead this year's event. Together, they hope to facilitate the most informative, inviting, and invigorating event in the SEO Rockstars’ 13-year history.

If you are interested in attending the 2024 event in November, you should purchase tickets as soon as possible; 3 packages are currently available, including a new premium package that includes a wide range of SEO assets alongside an all-access pass to the event. You can read the full mission statement, purchase tickers, and find out more about SEO Rockstars at the link in the description.

Las Vegas is world-famous for a reason, or, rather, about 1000 reasons. There are very few other places in the world where one can go and experience sensory overload as powerful as what you would experience on the Vegas Strip. There are lights on lights, a jumbled-up kaleidoscope of the world's most enticing, most potent, most impossible-to-ignore imagery, all jammed together in just a few square miles: and it's amazing! However, it does present some challenges, namely, how on Earth is any business supposed to compete with all that when just starting out!?

There are of course several ways to tackle this problem. Historically, the answer has been "just put up a bigger sign", but I think we can all agree just by taking a look at The Sphere that we have perhaps exhausted that option. And so, as with most things, we must turn to the realm of the digital; a level playing field where our signs can get as big as we need them to be, preferably without building a multi-billion dollar mega-structure project...

If you want to make the most of the opportunities presented by the digital marketplace, then it helps to have someone in your corner who knows their way around (much like the streets of Las Vegas). That, my friend, is where Cobalt Keys comes in.

As an executive-level content marketing and PR firm, they are capable of promoting your business to thousands of qualified, local leads in the Downtown Las Vegas area using a zero-ad-spend methodology.

Cobalt Keys offers focused, custom-tailored strategies that are designed and executed across 3 stages. Throughout this process, they will work with you to build a powerful online image more irresistible than any towering billboard on the strip.

During the initial stage, the experts at Cobalt Keys will analyze your current digital presence to identify potential areas of improvement and the biggest competition in your niche.

After identifying these problem areas, their team will craft an action plan to address deficiencies and begin establishing powerful keystone assets that will serve as the pillars of your future growth. As they explain in regards to this second step, “These assets not only bolster your visibility but solidify your brand's presence, setting the stage for increased market dominance.”

Once a healthy, wide-ranging content ecosystem has been deployed, Cobalt Keys will introduce AI-powered automations designed to nurture leads and facilitate further interactions with your brand. These automations have been created solely to maximize the value of each interaction, boosting the chances of a conversion substantially.

Cynthia Hoyt, the head of business analysis at Cobalt Keys, is available now following this announcement to meet with you 1-on-1 to discuss goals and strategies. More information regarding the methods used by the firm and the specific challenges they specialize in addressing can be found at the link in the description.

You can teach an old dog new tricks! In fact, that “old” dog probably has more tricks under his sleeve than most of us can think of. That’s why entrepreneurship for seniors is such an obvious, yet underdeveloped, business option.

Some might think that once you retire, your brain just “shuts off”, but you know for certain that isn’t true. Thankfully, there’s a new community for senior entrepreneurs who want to learn more, earn more, and be more.

Senior Entrepreneur Hub, the first online educational resource and strategic community for elderly business owners, offers practical strategies for starting a business after retirement.

In this resource, senior entrepreneurs learn to address common challenges in building a business after a certain age, such as technology barriers or age-related biases. The goal of the community is to empower seniors in the digital world, encouraging and inspiring entrepreneurial individuals to fulfill their dreams even in later years. True to its name, Senior Entrepreneur Hub aims to be a practical, convenient, and knowledgeable source of financial advice for elderly people looking to start and grow an online business.

It is never too late to start a business as a senior. Especially in today’s digital world, launching a business has never been easier.

Research from the Population Reference Bureau states that the number of Americans aged 65 and older will reach 82 million by 2050, a 47% increase from 2022. As the number of seniors in the United States continues to rise, the loss of experienced and knowledgeable business people is expected to increase as well. Many seniors may want to start an online business but not have the resources to begin, whether that’s knowing how to launch a business or connecting with like-minded individuals.

Addressing this, Senior Entrepreneur Hub was created to highlight the unique experiences and skills that older adults bring to the table, encourage them to leverage their knowledge and passions into successful business ventures, and resolve any challenge in launching a business after retirement. The initiative celebrates diversity in the workplace, empowering senior business owners to pursue their financial dreams and create a safe space that encourages inclusivity and the sharing of different perspectives.

If you’ve ever wanted to start a business, but thought you were “too old,” then you need to look at Senior Entrepreneur Hub!

The website regularly posts business tips for retirees, with the latest article on powerful strategies on how to launch a business after retirement. According to the team, the best options for senior business owners are affiliate marketing and other passive income business opportunities. This helps them earn a consistent and dependable income while still having the time to relax and spend time with one’s families or friends. Most importantly, these types of businesses allow for flexibility, making it easier for you to balance work with other life commitments.

Senior Entrepreneur Hub also posts inspirational and success stories; resources for senior entrepreneurs, including business planning, funding options, and marketing strategies; and community workshops.

Go to the link in the description so you can learn more.

In today's digital landscape, the battle for local customers is fierce, especially in the competitive world of home services. With countless options at their fingertips, homeowners prioritize businesses that appear at the top of local search results. Here's where local SEO becomes your secret weapon.

Let's explore actionable local SEO strategies to transform you into the go-to service provider in your neighborhood.

Local Traffic: The Key to Growth

Why Local SEO Matters:

Claim and Optimize Your Google Business Profile

Become a Local Directory Powerhouse

Craft a Website that Attracts Local Customers

Content Marketing for Your Local Community

The Power of Social Media Engagement

Leverage the Power of Online Reviews

Remember, SEO is a marathon, not a sprint. It requires consistent effort and strategy tweaking at the right time to stay ahead of the curve.

Need Help? Supercharge Your Local SEO

Ready to dominate your local market? Get a free consultation today!