UBCNews - Marketing

Ever since the star review system was standardized online, things have remained pretty stagnant in terms of innovation in the customer feedback department. We go on Google or Yelp, we check the rating - badabing, that's all the info you need. But, as a business, this can be frustrating; how can the complexities of your business be conveyed by such a simple system?

Your customers deserve better than to be undermined by an overly simple star rating and a very limited review system, and so do you. That is why Kyrios Systems is introducing new AI-powered reputation management functionality onto their all-in-one business software platform!

Now, not only can you use their platform to manage your web presence, marketing campaigns, and social media channels, but you can also easily aggregate and manage your reviews as well!

Reviews have recently taken center stage as one of the most important components of online visibility; customers tend to trust unbiased reviews significantly more than company-created content according to several studies. Businesses with higher review scores on Google tend to draw in measurably more business, for example, than local competition.

As Kyrios explains in their new announcement, though, star rating is not the only thing that matters when considering reviews. Customers also reported a desire to see a business engage with their customers, which is why Kyrios has implemented an AI-powered review follow up system to respond to feedback automatically - and on a personal level.

Kyrios Systems is announcing these new features not only to help you track customer sentiment and implement improvements, but also to help you build better customer relationships overall and increase the chances of a repeat sale. These features are perfect if you are a mid-sized local business looking to stand out from the competition - after all, over 95% of local customers are likely to look you up online before visiting you!

The Kyrios system will also collect customer data following a sale but, crucially, before that customer has left a review. As they explain, customers who have had negative experiences can then be contacted directly to rectify the situation before that experience ends up on the Google reviews page for all to see.

A spokesperson summarized the new update as follows, “Kyrios has designed an innovative reputation management module that automates review requests, filters negative reviews, and promotes positive feedback across major platforms like Google and Facebook. Our intuitive platform is designed to empower your business and take your online reputation to the next level.”

These reputation management features join an expansive suite of other capabilities on the all-in-one Kyrios platform. All features are enabled in their basic subscription package; a free demo of the system can be found at the link in the description.

Effective, content marketing needs to be visible, generate interest, and be published regularly. That’s a lot to think about for a business, which is why MaxDRIVE developed a unique done-for-you solution that creates organic visibility.

These powerful content campaigns are crafted by a team of specialists, and include news articles, blogs, audio ads, infographics, videos, and more. Once completed, your campaign is published on 300+ well-known platforms, including top news sites like Business Insider and AP.

To really boost your online presence, MaxDRIVE can also create rolling monthly, weekly, or daily releases. This not only makes your Louisville business much more visible for “near me” searches, but also tells your story in a way that builds trust.

“We create high-quality content campaigns that help you reach more target customers, while also helping to enhance your reputation,” Dale Schaefer, CEO and Founder of MaxDRIVE Marketing, explained. “This not only saves you time and resources, but also ensures a cohesive and effective marketing strategy.”

High-Authority Content For Organic Ranking. The SEO industry has long believed that ‘website authority’ is an important factor in search engine rankings. The term website authority, sometimes known as domain authority, refers to the reputation of a website as a source of high-quality information.

As MaxDRIVE points out, the websites of most businesses don’t enjoy a high authority rating, which can impact their organic ranking against larger competitors. By publishing expansive content campaigns on hundreds of high-authority platforms, the agency aims to address this imbalance.

Based in the Louisville, Kentucky metropolitan area, MaxDRIVE offers a comprehensive range of advanced digital marketing techniques, including content, social media management, email marketing, pay-per-click advertising, and more. The agency’s MAXimizer Business Development program combines all of those techniques into an all-in-one solution for businesses.

“Digital marketing can be extremely time-consuming for business owners, so I was looking for an effective solution that covered all bases,” one client recently stated. “This content marketing service has given us much greater visibility on Google, while also telling people about our business, which has attracted an influx of traffic to our site. Most importantly, I can now spend most of my time being the CEO of the business.”

For powerful done-for-you online marketing that generates measurable results, contact the team at MaxDRIVE.

Check out the description to learn more!

The Power of High-Authority Content. High-profile media sites, like Business Insider and AP, are trusted by an audience of millions, which also attracts the attention of Google. With the done-for-you media content campaigns from Cobalt Keys, your Las Vegas business can appear on hundreds of those websites.

Each campaign includes a news article, short blog, video, audio ad, slideshow, and infographic, reaching potential clients everywhere. Development is led by a team of professional writers, ensuring that your content is engaging and relevant to your target audience.

Content is more effective if it’s published often, which is why Cobalt Keys offers monthly, weekly, or even daily media campaigns. This strategy not only gives your visibility a huge boost, but also allows you to target different locations and services.

“Online visibility is a critical consideration in the digital era, and we offer a strategic content marketing method that’s designed with this goal in mind,” a company representative explained. “Our team consists of professional writers and developers, so we not only boost your digital presence, but we do so in a way that builds trust and encourages action.”

Why High-Authority Content? Website authority, also known as domain authority, refers to the reputation of your website as a source of reliable and expert information. SEO experts have long believed that website authority plays an important role in search rankings, although the exact nature of the relationship has never been revealed.

By publishing original content on hundreds of high-authority platforms, Cobalt Keys aims to increase the organic visibility of small businesses in Las Vegas. The agency also focuses on locations and industry-specific keywords, as well as using backlinks throughout each content campaign, further enhancing the impact.

Headquartered in Las Vegas, Cobalt Keys recognized that most smaller businesses lack the time or resources to leverage content marketing to its full potential. The firm’s innovative services are designed to be an affordable and highly effective solution to this problem, acting as an extension of clients’ in-house digital strategy.

“These content campaigns have catapulted our business to new heights,” one client recently stated. “We’ve gone from one bed at half capacity to three beds that are almost fully booked. As a result, we’ve taken on two additional therapists, and we’ve almost doubled our annual revenue.”

Discover how high-authority multimedia content can supercharge your digital marketing efforts.

Check out the description to learn more!

Are you tired of chasing cold leads that go nowhere? If you’re an insurance agent in Florida, Hablyte Media offers a solution: exclusive final expense leads that are verified, pre-screened, and ready to convert.

This growing senior demographic presents significant opportunities for insurance agents, as seniors increasingly seek out final expense insurance to protect their loved ones from financial burdens after they pass.

Hablyte Media is also both DNC (Do Not Call) and TCPA (Telephone Consumer Protection Act) compliant. These leads undergo additional screening by the Quality Assurance team, who filter out blacklist numbers and potential litigators.

Once a lead is verified, a team member contacts the prospect to confirm their interest and product fit before passing the lead on to your sales team.

You can choose how you want to receive your leads, either through real-time warm transfers, custom APIs, HTTP Post, batch files, or email, for a streamlined workflow.

The agency has invested over $5 million across these platforms and generated more than 300,000 leads for its clients, with many agents using the service typically seeing a 5-fold return on their investment.

Take Control of Your Sales Pipeline.

Stop wasting time on cold leads and start connecting with prospects who are ready to talk. It's easy with Hablyte Media.

Visit the website in the description to book your appointment.

When you hear the sound of a lion roaring at the beginning of a movie, you know it's an MGM film, and when you hear the smooth sounds of Morgan Freeman's voice, you can be pretty sure you're about to watch a nature documentary.

That's the power of Voices. They can make a brand instantly recognizable, add tone and style to your ads, and even build emotional rapport with your customers. How do you find the right voice though? Voices Marketplaces has you covered, check out the free, easy guide at the link I left in the description to get all the tips you need, straight from the experts.

In the meantime, I'll tell you a bit about Why Are Voices So Important.

A branded voice helps your customers relate to your business by providing them with a consistent style, tone, and personality that can be heard throughout your online or radio ads and content.

With a consistent voice it's less like advertising to your customers, and more like having a conversation with them.

Choosing a brand voice is tricky, because your really want to get it right.

Voices marketplace, AKA the experts, suggest paying particular attention to your target demographics to find a voice that resonates with the right customers. This can include finding a voice of the correct age, such as a younger voice for toy companies, or with the correct accent, such as a southern drawl for Texan businesses.

Whoever your customers are, you want a voice that stands out, but also one that's got a familiar cadence and accent at the same time, and that's a fine line to walk.

An excerpt I stole from their full guide explains, “Consider their demographics, interests, and even the way they communicate. A brand targeting young professionals might adopt a more informal and friendly tone, while a brand selling financial planning services might choose a reassuring and authoritative voice.”

You don't just want a memorable voice though, you want memorable content - so that your ads, jingles, or podcast quotes get stuck in their minds... in a good way.

This can be trickier than just finding the right voice, but Voices marketplace still has some helpful tips. You can check out their full guide to learn how to choose a type of voice, how to find the right narrator, and how to find the perfect pitch, style, and tone.

Another blurb I stole from the full guide explains, “It’s not just about what you say but how you say it. In today’s competitive landscape, a strong branded voice can be the difference between getting lost in the crowd and making a lasting impression.”

If you want your brand to stand out, there's no easier way than with the perfect voice.

With Voices, finding the right narrator for your brand isn't just possible, it's easy.

Don't take my word for it, check out the full free guide to plan your perfect voice first, then just use the search tools to find the right one.

All the details are at that link in the description - and all the best voices are too.

When it comes to digital marketing strategies designed to drive success, the sky's the limit at Upward Engine.

Raise a glass, Utah business owners and growth-oriented companies all across America, to one of the digital marketing industry's most exciting rebrands: S-E-O Werkz is Upward Engine now!

Find out how Upward Engine can shift your online presence into sixth gear when you visit their website at Upward Engine dot com.

Upward Engine (formerly S-E-O Werkz) is now positioned within today’s digital marketing space as a leading provider of cutting-edge S-E-O and digital marketing solutions for businesses of all sizes.

Ready for high-performance S-E-O strategies that drive dramatic results? Powerful digital campaigns designed to break through all the noise and clutter? How about a team of passionate creatives and technical experts who care about your marketing goals and are committed to your success.

You'll find all this at Upward Engine, where teams of creatives, search engine experts, PR alchemists and whip-smart, client-focused account managers all work together to power the magic.

After a decade of growth and success under the direction of CEO Paul Staten, Upward Engine is moving forward with a new name and a renewed vision for delivering the top-tier digital marketing solutions your business deserves.

A full-service digital marketing agency, Upward Engine develops eye-catching websites that leverage S-E-O protocols, builds brand identity that sticks, and helps you improve your company's online visibility to generate quality traffic through advanced search engine optimization (S-E-O), paid search strategies, creative advertising, and social media marketing. Need a PR boost? Upward Engine ensures your key messages resonate far and wide.

Here's what a company spokesperson wants you to know:

"From our CEO Paul Staten to our long-standing employees, our incredibly skilled team has been integral to our growth and success. We recently celebrated our exciting rebrand and look forward to what the future holds."

In 2013, S-E-O Werkz launched as a small agency focusing primarily on S-E-O and web development. In 2014 the company expanded its services to include innovative Pay-Per-Click (PPC) strategies, which in turn led to a series of major achievements that would shape its future success.

S-E-O Werkz continued to expand through a number of strategic acquisitions, starting with Be Locally in 2018 and Back 2 Black in 2020, which brought in key talent like Destiny Pidgeon, who now oversees S-E-O processes. Additional acquisitions, including Atria and Online Optimized Marketing in 2021, Climb Marketing in 2022, and Fire-toss in 2023, further strengthened the company's capabilities and position within the market. These acquisitions have played a crucial role in Upward Engine's growth, enabling it to leverage a full range of exceptional skill sets.

Talk about a road trip!

Under the Upward Engine banner, Paul Staten and his team underscore their commitment to delivering tailored, results-driven digital marketing solutions you can bank on. By prioritizing honest and transparent communication, proactive innovation, and accountability, the agency looks forward to building lasting, impactful partnerships with clients across all sectors.

Ready to reach your company's digital marketing goals? Upward Engine is committed to helping businesses like yours accelerate growth, maximize online visibility, and achieve measurable success.

Power your profitability and do donuts around your competitors when you partner with Upward Engine. Click on the link in the summary and buckle up for more!

Let’s change the narrative that publishing your own book is a Herculean, if not impossible, task. Here’s a little secret: It isn’t. In fact, with Scribble, it has become a whole lot easier. With the platform, you can select pre-made templates and drag and drop your favorite ideas, pictures, and words into your book. And the best part? You can easily publish a professional-looking book in just minutes.

Betty Jo-hansen, the author of “The Bible in Brief”, writes a new article about Scribble, a cloud-based e-book creation software that uses ready-made templates and drag-and-drop features.

The successful author shares her experiences in using Scribble and how it allowed her to pursue her dreams as a writer, eliminating the stress of self-publishing. In the article, Jo-hansen highlights Scribble's user-friendly approach, helping new authors find their voices with its simple and intuitive platform. Whether you want to pen a new fiction or write a memoir, Scribble has many features that help you self-publish your e-book in minutes.

Got an idea? Any idea? It’s so easy with Scribble!

There are many reasons why you may want to self-publish an e-book According to Jo-hansen, people often write e-books to detail their memoirs. Using Scribble, anyone can tell their story, whether that’s how they got engaged or traveled around the world, and email their published e-book to their friends or family.

However, a lesser-known reason for e-book creation is building a personal brand. E-books created using Scribble and then sold on platforms like Amazon and Scrindle can significantly improve branding and online visibility. Jo-hansen explains that with her bestselling book, “The Bible in Brief”, she was not only able to share her passion for Christianity and help more people understand their faith but also to establish her authority as a professional Christian-based author. Additionally, she was able to build a passive income stream.

E-books are also a great way to supplement any leed-generation marketing strategy. When you publish your own e-book, search engine algorithms learn that you are an expert or authority in your particular field – which contributes to your digital marketing efforts!

“Creating e-books can seem like a daunting task, but with Scribble, it becomes an enjoyable and straightforward process,” she says. “It was months before it dawned on me that Scribble was the perfect platform for writing ‘The Bible in Brief’, which I had been working on for a few months. Once I started using Scribble, I was hooked.”

Betty Jo-hansen is a well-established Christian author. Aside from “The Bible in Brief”, she has also written several Christian mystery novels, including “Lilli’s Song” and “Hawaiian Wildflower”. In addition, she regularly posts writing tips and insights on her website.

Use her link today to receive a massive discount on your Scribble account!

Go to the link in the description so you can learn more.

The countdown for the Medicare open enrollment period has started. With Hablyte Media's lead gen solution, you can make the most out of this season!

Hablyte Media now has a pay-per-enrollment offer for Medicare agents in Florida. The service includes live transfers of warm leads, giving you more time to focus on closing deals from calls with high-intent clients.

With a growing population of senior citizens, the demand for health insurance plans is expected to go up. However, many are unaware of Medicare and how it works. Hablyte Media connects agents with people eligible for Medicare, helping parties on both ends find what they're looking for.

"If you're serious about maximizing your enrollments this season, now is the time to take action. Our exclusive live transfer calls connect you with verified prospects who are ready to enroll. No chasing cold leads, no wasted time," a spokesperson for the company said.

Around 10,000 Americans turn 65 every day, making them eligible for Medicare. According to the American Association of Retired Persons, one of the most common mistakes regarding Medicare is not signing up on time, with many facing late enrollment penalties. Furthermore, there are many common misconceptions like affordability and what coverage includes that enrollees might need guidance on.

The open enrollment period is a short and intense period for agents, only lasting from October 15th to December 7th. Hablyte Media provides exclusive leads from consumer-initiated inbound calls, through callbacks and warm live transfers. As the leads are completely exclusive, you can rest assured that they will not be resold to another agent.

"Our high-converting leads will help you reach more seniors, gain a competitive advantage, and eventually scale up your business," the company spokesperson said.

The company has strict DNC (Do Not Call) and TCPA (Telephone Consumer Protection Act) compliance policies in place. The representatives only call potential clients who have given their consent to share data to ensure there are no violations.

The services are also available for final expense, healthcare, and life insurance agents.

In addition to pay-per-enrollment services, Hablyte Media specializes in content marketing aimed at generating organic traffic. Through an extensive network, the agency can get you published on well-reputed sites, improving your visibility, brand awareness, and industry authority.

Click on the link in the description to learn more.

It doesn't matter how good you are; if customers can't find you, you'll never grow your business. M.A.R.Z. Web Solutions gets this and has a very generous offer to promote your local Brownsville business.

The web designer M.A.R.Z. Web Solutions now has a time-limited offer on a business directory on Brownsville Life for five months. The deal also includes a free one-page website that makes it possible to increase your online presence without a full website.

While the Yellow Pages still exist, most consumers today will find new businesses by searching online. Many companies opt for a Facebook page instead, but this comes with limitations regarding the ability to rank on search engines and does not give the same sense of credibility as a website.

M.A.R.Z. Web Solutions offers an affordable, professional alternative to help you reach new customers and showcase your services where the majority of people are looking.

According to data from Statista, only 2% of consumers in the U.S. never use the Internet to research local businesses. The same survey revealed that 21% search the web for businesses in their area on a daily basis and 32% multiple times per week.

The Brownsville Life business directory offer is suitable for local service providers, retailers, restaurants, and bars and increases local visibility significantly. The offer includes a range of marketing benefits, like social media advertising, a click-to-call function, and a Google Business Profile setup.

The one-page website also comes with a DoorDash Store integration, especially suitable for food and drinks establishments that want to increase their takeaway sales.

After the five-month offer has expired, you can choose to continue the service for just $20/month!

If you want to expand your marketing and website efforts, you can contact MARZ Web Solutions to discuss a custom plan. In addition to web design, mobile optimization and local SEO, the team helps you with your social media, aiming to increase engagement and visibility on popular platforms.

"At MARZ Web Solutions, we aim to help small businesses establish a meaningful connection with their local consumers. There is no one-size-fits-all strategy that works for every business; therefore, our expertise lies in tailoring digital solutions according to each client's unique needs," a company spokesperson said.

Click on the link in the description to learn more.

As a small business owner, you may find that a lot of your time and energy goes into crafting the perfect online marketing technique. With the team of experts from Hargroves Helping Hand, you can simplify this process!

The company's marketing guide takes a close look at the differences between paid advertising and content marketing when it comes to increasing your visibility and return on investment (ROI).

The guide is suitable for entrepreneurs, small business owners, or those who are just starting to grow their companies and are in the process of crafting a marketing strategy for success.

A recent report from Forbes highlights the crucial role that content marketing plays for expanding businesses, as it has been shown to increase trust among consumers, engage wider audiences, enhance quality control for products and services, and create a base of loyalty. With the guide from Hargroves Helping Hand, the team of marketing experts gives key perspectives on how why content marketing works so well, in comparison to more conventional methods.

“There’s a lot of talk these days about content marketing and paid ads, and that’s understandable,” says a spokesperson. “While both methods can be great ways to reach new customers and grow a business, content marketing has an edge over other methods, and our goal is to help you understand why, so you can start reaping the benefits!”

The guide starts with an explanation of content marketing and what it consists of, including news articles about products, services, or company launches, as well as informative blogs, videos, infographics, and podcasts.

According to the team, content marketing offers you a strategic approach that is focused around the process of creating and distributing consistent content that is both valuable and relevant for your consumers, which then helps to build trust and loyalty over time.

Whereas more conventional marketing methods - like social media advertising - can offer your organization some instant visibility for a brief time, content marketing requires more consistent effort over a longer period, but delivers more comprehensive results in terms of attracting a steady stream of regular visitors to your company’s website.

Hargroves Helping Hand is a media group serving small businesses throughout North Carolina and across the United States. They specialize in providing organic "done-for-you" (DFY) marketing options for all types of industries, helping entrepreneurs expand brand visibility through a custom marketing approach.

Start moving towards more sustainable marketing methods today with Hargroves Helping Hand!

Find more information and read the full guide at the link in the description.