“We’re looking for the top 3% of fractional consultants,” says Robert Burke, CEO and Founder of Sobo. “We have a very tight and very extensive vetting process to make sure that we’re getting consultants that will perform many types of engagements and are trained and happy to do those engagements.” Burke adds,” So you need a fractional VP of Sales. We’re going to give you that fractional VP of Sales, he’s going to build out your sales team, he’s going to hold your sale’s team accountable, he’s going to take you from a lackluster sale to a high-performance sales team.”

“You’re getting what you need when you need it, and you’re getting it on demand from a trusted source.” Burke notes that as with the Uber model, the consultant is being paid upon achieving milestones, rather like completing each trip along the way. In the world of hiring outside help, this avoids the problems of hiring the wrong help, or somehow having little to show for your spend.

Sobo is a tech company who’s on-demand platform delivers actionable insights and verified consultant matching with AI to help owners, leaders, employees, and fractional advisors make businesses better and stronger. Fractional consulting is an agile business model that enables consultants to offer their specialized skills on a part-time, as-needed basis. This setup allows startups to tap into high-level expertise without the hefty price tag of a full-time executive. The 'fractional' aspect ensures the consultant's time and skills are flexibly allocated across multiple projects, aligning their services with each startup's unique needs and constraints.

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