Viirtue Connect brings together Viirtue community of partners and vendors

Viirtue gathered their channel partner and vendor partner community in their first ever event, Connect, held December 6-7, in St. Petersburg, Florida. “We spent a lot of time on content,” says Dan Rosenrauch of Viirtue, noting that the event aimed at delivering both informational and education value for attendees. In this podcast we learn how the event not only served to help participants understand trends, confront issues and challenges, but also cemented the Viirtue community, creating new personal connections across platforms, products, and services. Dan tells us how Viirtue’s goal is to provide a frictionless buying experience for their partner’s end customer. “What Uber did for transportation and Airbnb did for hospitality were looking to do for our service partners.” In keeping with the goal, the company announced a launch date for their new mobile end user portal which seeks to deliver that type of experience in this market. Attendees were also given a glimpse of a new partnership with Zoom, the details of which will be discussed on our next podcast with Viirtue.

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