In the 1940s, comic book ads urged “97-pound weaklings” to spend 10 cents on bodybuilder Charles Atlas’ famed workout, bulk up and defend themselves against musclebound beach bullies.
Some 85 years later, it seems young men, especially, still feel intense pressure to sport a muscular physique.
A University of Westminster researcher wrote recently that a social media culture that pushes the idea of having a perfect body via exercise, diet and supplements is leading some to a new kind of disordered eating.
Muscularity oriented disordered eating, or Mode, is a set of problematic eating habits hyperfocused on building muscle. It mostly affects young men and, like anorexia or bulimia, can have serious negative consequences.
Social media produces endless “fitspiration” content, often made by those selling muscle-building supplements, diets or workouts.
Mode-disordered eating includes binging and orthorexia nervosa, a pathological focus on “healthy eating.”
One U.S. study from 2022 showed that more than 80% of male college students reported having used whey protein powders or shakes and more than 50% had used creatine monohydrate, a muscle-building supplement.
Other research estimates that between 3 and 4 million American men have used anabolic-androgenic steroids. That’s synthetic testosterone.
Not all workouts require a protein boost and not all protein supplements are good for you.
It’s a safe bet that most men who sent away for a Charles Atlas workout back in the day didn’t become bodybuilders. And likely, neither will most who guzzle protein shakes today.
Maybe the biggest threat isn’t a sand-kicking bully, but our own egos.