It is easy to call someone a Real Estate mogul when the market is in your favor but not in Anthony Lolli's case. Anthony founded a Real Estate brand which turned into a franchise covering six states, nearly 100 offices and 1,000 agents, all over the span of nearly 20 years. Anthony recently sold his franchise to pursue other goals and projects. He also wrote a book called The Heart of The Deal which became an instant Amazon Best Seller. It's a great book and we highly recommend it. Anthony Lolli was featured on ABC News, CBS News, The New York Times, Huffington Post and many other notable channels and syndications. One of the most controversial and inspiring things you will hear in this interview is how the agents in Rapid Realty (Anthony's Real Estate Franchise) were so committed to the brand and what it stood for they began to tattoo the name of the brand on their bodies. Yes, permanent tattoos! Anthony Lolli, is an American favorite story. Real Estate mogul, Entrepreneur, Family Man, Investor, Philanthropist, Author and a great INFLUENCER.