Adam Massey joins this episode for a unique conversation, given his role leading ecosystem strategy at Google and now leading ISV strategy at a top Google Partner, SADA. In this episode, you'll learn how SADA taps into the power of Ecosystems to drive their greatest results.

Julie Sanford, Microsoft's Vice President for Go to Market Strategy & Programs for the Microsoft Global Partner Solutions organization. Julie joins us on the heels of the big Inspire Conference to share with our listeners how they can align for success in 2023 by taking advantage of all that Microsoft offers to help partners achieve their greatest success. I hope you join as this Microsoft Partner CMO, Inspires Partners, to unlock their greatest results in 2023.

This special condensed episode of Ultimate Guide to Partnering® highlights some of the best nuggets from my interview with Darren Mowry, a top Google Sales Leader investing in partners to fuel hyper-growth. Darren has held leadership roles at all three hyper scalers and joins to help us better differentiate his organization’s approach and why partners of all types and SaaS vendors should invest in building partnerships with Google. This is a special Twenty-Seven-Minute MASTERCLASS on Achieving Your Greatest Results with Google.

I was so excited to welcome an amazing Partner, Channel, and Ecosystem leader, Janet Schijns, the CEO of JS Group. Janet and I have a tremendous conversation about the principles of partner channel and ecosystem coaching she is giving technology organizations and partners. In this must-listen episode, Janet Schijns leads a MASTERCLASS achieving your greatest results with Ecosystems & Megacosms.

Alvaro Celis is Microsoft’s Vice President for Global ISV – Commercial Solutions and Breadth gives us a twenty-one-minute Masterclass on achieving your greatest results with Microsoft.

My next guest on Ultimate Guide to Partnering is no stranger to these two topics; summiting Mt. Everest and leading partner ecosystems to achieve epic results. Louise McElroy is the VP of US Channel Sales at Trend Micro.

I'm excited to be celebrating 150 amazing episodes with a five-timer guest, Jay McBain.

Software is eating the world. This decade of the ecosystem is marked by rapid growth and acceleration of SaaS applications, with experts expecting us to reach over 1 million SaaS solutions by the end of this decade. A person at the center of the movement to get more early-stage tech companies to achieve their greatest results through partners and ecosystems joins Ultimate Guide to Partnering®. Jared Fuller tells us WTF is an Ecosystem and how Partner Hacker helps tech companies PartnerUp.

Applications are eating the world. This decade of the ecosystem is marked by rapid growth and acceleration of business applications, with experts expecting us to reach over 1 million SaaS solutions by the end of this decade. Microsoft has been at this game for over two decades and the Microsoft Dynamics business has wained and stumbled at times. Satya's timely investments are resonating. Leaders, like Emily He bring a renewed focus to solutions, industry, and leverage Microsoft's core strengths across three clouds. In this episode, you will learn how Microsoft Dynamic's CMO is helping Partners achieve their greatest results.

In this episode of Ultimate Guide to Partnering®, your host, Vince Menzione focuses on helping you address the blockers by showing how you recognize the dysfunctions of effective partnerships, so that you can address them in your organization, head-on!