Ultimate Partner®

Rick is the founder and CEO of Channext, a partner marketing platform and organization that helps channel teams to scale and measure their through partner marketing and partner engagement activities to increase revenue. Learn how this ecosystem tech start-up propels best-in-class engagement and results.

Angie McCourt is Microsoft's General Manager and an accomplished author, coach, and podcaster. Angie has a rich background, having led transformation at TD Synnex and running her own successful business, helping leaders shift from the inside out. She now brings these invaluable skills to Microsoft. In this episode, learn how one technology leader transforms, shifting from the inside out.

Chris Samila is the Chief Partner Officer at Partnership Leaders, an organization and community focused on empowering partnership professionals to advance their careers and build partnership programs. Along with Tai Rattigan and Asher Matthew, Chris started Partnership Leaders as the "catalyst" of change in B2B selling. I am so excited about our shared mission and what we all hope to do to put "partner-led" B2B growth front and center.

Monique Hayward, Microsoft's Business Application Partner Ecosystem Leader, shares the big vision Microsoft has for the future of work, how it's leveraging the power of its cloud, and its immense commitment to its partners to lead the path forward.

Quisitive has been on a tear and highly differentiated itself by partnering with Microsoft and providing its customers with a range of services and capabilities. Mike Reinhart, their CEO, and I discuss how Quisitive has focused on creating long-term partnerships with its customers, helping them on the transformation journey toward adopting and integrating cloud technologies to achieve successful business outcomes. He believes that partnerships play a critical role in creating a competitive advantage and enabling organizations to achieve their greatest results.

Organizations like Microsoft, the Seattle Seahawks, and Olympic Gold Medalists have applied Dr. Michael Gervais's principles. You will learn more about his work and why his principles are foundational to optimal organizations - especially those looking to shift to a partner mindset - especially during challenging times. You will walk away with an understanding of how Mike applies these principles and how mindset can help you achieve your greatest results in 2023!

Laura Padilla, has built a successful career doing the uncomfortable and shares why hard work, integrity, competency, and a reputation for problem-solving have helped propel her career path. The learnings she shares are a great primer on how to evolve your career as an influential partnership leader.

A Co-Sell Leader Optimizing Your Success

NOTE: For listeners who may have missed this episode and want to learn more about Erin Figer as Core Consulting, which was recently acquired and is now a functional unit of Tackle.io.

Suppose you're a technology organization looking to optimize your co-selling success with the leading cloud providers, Microsoft, Google, and AWS. Where do you go to accelerate your success and learn from the best? In this episode, we have your answer.

Suppose you're a technology organization looking to optimize your success with the leading cloud providers. You'll not want to miss this 103rd Episode of Ultimate Guide to Partnering. I'm delighted to welcome a woman I've known for several years and with whom I partner to deliver transformation to several best-in-class partner organizations Erin Figer, the CEO and Founder of Core Consulting. Erin and her organization help partners optimize for success to get more from Core.

Erin's mission is to help you get your best results through a proven framework. I have seen this firsthand, as I got to work with Erin while I was still at Microsoft, and she was assisting a partner in getting it right with the tech giant. As a result, since I founded Ultimate Partnerships, we have teamed up on several client engagements and workshops.

In this episode, Erin will share her unique Total Impact Formula, how she helps partners optimize for success to get more from Core, Core+, the exceptional Co-Sell managed services offering her company built, and her journey as a successful woman entrepreneur. You will also learn more about an exciting offering Erin and I have for you, our listeners.

What you'll learn in this episode:

Erin's unique Total Impact Formula

Trends and transformations in Co-Selling, including the role of Marketplaces.

Core+, A Managed Services Offering and Platform built to manage your Co-Sell Operations.

Her reflections and personal journey to a successful woman entrepreneur.

Creating Ultimate Partnerships

Let’s face it, we all have seen partnerships that look good on paper but never live up to their expected results. There are many reasons why partnerships fail, and at Ultimate Partnerships, we help you get it right by applying a proven set of best practices and frameworks. If you want to learn more, follow the link in the show notes, or visit our website.

Partner Ecosystem Leader Episodes

163 – A Partnership Leader Uniquely Growing Hubspot’s Ecosystem Community

162 – How You Can Unleash the Power of Data to 10X Your Partner Growth!

153 – Janet Schijins – Ecosystems & Megacosm

150- Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain

149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller

Other Links from this Episode

https://podfollow.com/ultimate-guide-to-partnering

FREE OFFER from PartnerTap

PartnerTap is the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine.

Today we're going to have a little fun as I join Rob Spee for the 100th Episode of his podcast, Channel Journeys. In this episode, we discuss the trends we are seeing in the channels, partners, and ecosystem movement and our respective journeys as podcast hosts.

Jenni Flinders is the SVP for NetApps Worldwide Partner Group, responsible for developing

and executing NetApp’s overall partner strategy and programs for its global ecosystem of partners and ensuring NetApp’s customers reap the benefits of cloud and emerging technologies.