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Fireside Chat: Microsoft’s Perspective on the Ecosystem.

This year’s Ultimate Partner Live event set new industry benchmarks for content and quality, featuring insights from leaders and award-winning partners collaborating with Microsoft. Sandy Gupta, Microsoft’s new ISV leader, joined me for his first live stage appearance in this role to discuss his vision for driving growth.

Drawing from 32 years of global experience in markets like China, India, and Japan, Sandy emphasized the shift toward companies becoming software platforms fueled by AI and rapid technological advancements. He highlighted how AI transforms industries and ecosystems, reshaping business processes into interconnected solutions. Sandy also addressed challenges like data privacy and evolving marketplace strategies, such as expanding hybrid solutions and rethinking partner compensation models. With AI enhancing pre-sales and customer support efficiency, the event underscored the urgency for innovation.

What You’ll Learn:

Sandy Gupta’s Global Vision: Insights from his 32-year career and 18 years at Microsoft, emphasizing growth through AI and platform evolution.

The Shift to Software Platforms: How businesses are transforming into software-driven entities, powered by AI advancements.

AI’s Impact on Partnerships: How AI accelerates pre-sales, customer support, and go-to-market strategies for partners.

Platform-Centric Ecosystems: Microsoft’s approach to scaling growth through innovative tools, hybrid solutions, and partner compensation models.

Future-Ready Strategies: Practical guidance for ISVs and tech innovators to thrive in a rapidly changing market landscape.

Engaging with Microsoft: How to leverage Microsoft’s ecosystem, resources, and programs for sustainable growth.

Key Takeaways:

Sandy envisions a Microsoft agile approach that embraces rapid technological changes while fostering deep ecosystem relationships. Moving forward, a focus on building scalable solutions through broad partnerships and specific market-making alliances is emphasized as crucial.

Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow’s digital world. Tune in now for an inspiring conversation that could redefine your business strategy! https://theultimatepartner.com/experi…

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The Billion Dollar AI Opportunity with Neeti Gupta, Dux Raymond Sy & Sri Ganapathy

The Ultimate Partner LIVE ’24 event showcased the unparalleled collaboration between Microsoft, industry leaders, and award-winning partners, emphasizing the $827 billion opportunity in generative AI. A panel led by Neeti Gupta highlighted rapid AI-driven changes, while Dux Raymond Sy of AvePoint discussed monetizing AI and addressing data governance issues hindering GenAI adoption. Sri Ganapathy from Microsoft’s Azure AI team stressed the importance of strong data cultures and client readiness, outlining consulting opportunities in assessing technological maturity. Successful AI integration, they noted, hinges on secure, high-quality data and tailored solutions using tools like Copilot Studio. Examples like H&R Block and Vodafone demonstrated AI’s transformative impact across industries.

Key takeaways included fostering leadership support, building strong data cultures, and addressing ethical and regulatory challenges in AI. As AI models grow cheaper and more efficient, pricing strategies and ROI localization become crucial. Microsoft’s efforts in responsible AI, data security, and educating policymakers on tech advancements underscore the need for collaboration to balance innovation with regulation, ensuring a simplified, transformative journey for customers.

What You’ll Learn

The Generative AI Opportunity

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I am thrilled to bring you my latest conversation with MP Eisen, VP of Partnerships at Glean, from the Google Cloud Marketplace Exchange! Glean is redefining the way enterprises access and utilize internal data, creating an “enterprise work assistant” that operates like an internal search engine, helping users find strategic insights, project updates, and account-specific information.

MP shares Glean’s journey as a Google Cloud partner, from their first Marketplace listing in 2023 to a rapid trajectory that’s driven millions in consumption. Their approach? A laser focus on aligning Glean’s offerings with Google’s value propositions, from compute to Vertex AI’s Gemini, resulting in a partnership that has rapidly scaled across multiple industry segments.

Key takeaways from MP’s insights:

Listen in on The Ultimate Partner to learn how Glean is setting new standards for leveraging marketplace and hyperscaler partnerships!

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Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

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I am excited to introduce my conversation with Ash Vijay, SVP of Cloud Sales and BD Partnerships at Redis, live from Google Cloud’s Marketplace Exchange! Redis, a favorite among developers, plays a crucial role in the data ecosystem, powering applications with high-performance caching and database solutions integral to GenAI.

In this episode, Ash shares how Redis is leveraging Google Cloud Marketplace to meet customer demand for faster procurement and scaling, especially in light of large cloud commitments. Redis’s marketplace strategy not only retains customers but also expands deal sizes and accelerates closing times. Ash discusses Redis’s comprehensive partner program, enabling ISVs, OEMs, and SIs to build on the Redis platform, offering them both growth opportunities and collaborative engagement with Redis’s ecosystem.

Ash’s advice to partners? Invest in the marketplace and empower your sales teams to maximize its potential—a strategy that’s driving Redis’s top-down engagements and delivering significant business value.

Tune into The Ultimate Partner to learn how Redis is redefining co-selling and scaling with Google Cloud!

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Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

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I’m thrilled to share my interview with Dustin Nelson, Sales Director at CDW, recorded live at Google Cloud’s Marketplace Exchange! Dustin dives into how CDW has embraced the marketplace model to meet customers’ evolving needs in today’s SaaS-driven world, where cloud marketplaces are transforming how organizations buy, manage, and scale solutions.

Dustin shares CDW’s journey of building a dedicated team to support Google Cloud Marketplace transactions, which has led to impressive growth: over $400 million in marketplace business and 500 transactions this year alone. With customers now at the center, Dustin emphasizes that open collaboration between Google, ISVs, and partners like CDW is crucial for delivering enhanced value and transaction flexibility.

For organizations planning their 2025 marketplace strategy, Dustin advises embracing collaboration and focusing on customer-centric approaches to stay ahead in this fast-evolving ecosystem. Tune into this Ultimate Partner episode to hear how CDW is sparking the marketplace ecosystem!

LISTEN ON YOUR FAVORITE PODCAST APP

Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

I am excited to bring you insights from my conversation with Jarrod Buckley, VP of Channels and Alliances at Datadog, live from Google Cloud’s Marketplace Exchange! Datadog, a leader in cloud application monitoring and security, is transforming how customers manage their cloud environments through a single, unified platform.

In this episode, Jarrod shares how Datadog leverages Google Cloud Marketplace to simplify customer procurement and drive larger, faster deals. He highlights Datadog’s recent innovations, including empowering channel partners to sell Datadog through Google Cloud Marketplace and the ecosystem approach that places customer needs at the center of co-selling strategies. As marketplace adoption grows, Datadog is scaling across geographies, with systems and human teams aligning to ensure seamless co-selling at scale.

For anyone looking to optimize their marketplace strategy, Jarrod offers valuable advice for planning and aligning incentives as we head into 2025. Catch this episode of The Ultimate Partner for insights into how Datadog leads the charge in marketplace-driven cloud success!

LISTEN ON YOUR FAVORITE PODCAST APP

Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

I’m thrilled to introduce my conversation with Ken Olofsen, CMO of Labelbox, which was recorded live at the Google Cloud Marketplace Exchange! Labelbox, a longtime Google partner, has revolutionized data labeling for generative AI, providing a “data factory” that powers the most advanced AI models. Ken shares how Labelbox collaborates with Google to support model builders and enterprise teams. This includes an exciting integration with Vertex AI that allows users to use Labelbox’s human evaluation services to effortlessly fine-tune their models.

In this episode, Ken discusses Labelbox’s use of Google Cloud Marketplace as a rapid transaction platform, enabling seamless, scalable partnerships. From simplifying contracts with private and public offers to offering a one-click evaluation solution on Vertex AI, Labelbox is setting the bar high for innovation in data annotation.

Tune in to this episode of The Ultimate Partner to learn how Labelbox is shaping the future of generative AI through strategic partnerships!

LISTEN ON YOUR FAVORITE PODCAST APP

Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

I am excited to bring you an insightful conversation with Russell Efird, Head of North American Partnerships at Quantum Metric, recorded live from Google Cloud’s Marketplace Exchange! Russell dives into how Quantum Metric, a digital analytics experience platform, leverages the power of Google Cloud technologies like BigQuery and Gen AI to create seamless, high-performing digital journeys that resonate with C-level leaders and drive real business outcomes.

Russell shares invaluable insights into the evolving enterprise buying landscape and the importance of aligning SaaS solutions to meet the needs of key decision-makers, from Chief Digital Officers to Heads of E-commerce. He highlights Quantum Metric’s strategy of building “value networks” by collaborating with Google and other ISVs, enhancing the customer experience and accelerating business impact through innovative partnerships.

Packed with practical strategies for growth, marketplace success, and ecosystem collaboration, this episode of The Ultimate Partner is a must-watch for anyone invested in partnerships or digital analytics. Tune in for Russell’s expert advice on building a future-focused partner strategy and driving growth through meaningful, multi-partner collaborations!

LISTEN ON YOUR FAVORITE PODCAST APP

Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

Thrilled to bring you an exclusive conversation with Lisa Citron, VP of Global Partner Ecosystem at F5, live from the Google Cloud Marketplace event! In this episode, Lisa dives into how F5—a leader in app delivery and security for nearly three decades—has evolved to harness the power of cloud marketplaces and hyperscaler partnerships.

With deep insights into the shifts toward C-suite and board-level conversations, Lisa shares how F5 is tackling critical security concerns, especially around AI and API protection. Her perspectives on adapting to new buying behaviors and scaling securely with cloud partners like Google Cloud are essential for anyone navigating the digital transformation landscape.

Tune in to learn from Lisa’s journey and hear how F5 is leading in the cloud era on The Ultimate Partner!

LISTEN ON YOUR FAVORITE PODCAST APP

Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

I just wrapped up an insightful interview with Matt Egan, Senior Strategic Alliance Leader at Optimizely, at the Google Cloud Marketplace event! In our conversation, Matt shared his journey driving Optimizely’s co-selling partnership with Google Cloud. From co-marketing to co-innovation, he emphasized how these strategic pillars have expanded opportunities for Optimizely to help organizations optimize digital experiences on a robust Google-powered platform.

For anyone navigating the intricacies of partnerships or aiming to enhance their go-to-market strategy, Matt’s takeaways are pure gold—especially his advice on building executive commitment and focusing on the revenue impact of co-selling.

Don’t miss this episode on The Ultimate Partner!

LISTEN ON YOUR FAVORITE PODCAST APP

Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities!

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up