Young consumers research brands.

Young consumers care about experiences.

Young consumers have leaned into authenticity.

And … young consumers have also grown up with big box stores as their go-to shopping location. This habit has fundamentally influenced their view of shopping and even redefined the meaning of luxury.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks young consumers’ love of big box stores, explaining how it squares with the other things we know about young consumers and outlining what it means for brands.

Topics include:

• How young consumers define luxury.
• What young consumers’ love for big box stores means for specialty retail brands.
• How young consumers’ main character energy relates to their mass merchandise purchases.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

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