Gamification taps into our innate impulse to play. Practically speaking, it is the application of the game elements such as competition, ranking or scoring into what are traditionally non-gaming contexts. It is also one of the most promising trends in marketing.

 

In today’s podcast Margee Hocking, head of enterprise accounts for the engagement and gamification platform CataBoom, discusses gamification and how it is being used to level up the effectiveness of today’s marketing campaigns.

Topics include:

• The three elements that every gamification effort should consider.
• How gamification can be integrated into different parts of the marketing funnel.
• Why gamification works across demographics and industry verticals.