In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods.

Topics include:

• The percentage of young consumers who feel that climate change represents an existential threat to existence.
• The factors that go into young consumers’ purchase decisions.
• Why price point is a critical part of any brand’s sustainable product offering and marketing message.