In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context.

Topics include:

• How young consumers feel about TikTok vis-à-vis other social platforms and media companies.
• How young consumers’ experience on TikTok is influencing their expectations about other platforms.
• What young consumers expect from brands if they want to engage with them on TikTok.