Gaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined.

Suffice it to say:  Gaming is huge.

Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming.

Topics include:

• Why understanding your audience's gaming affinity, activity and identity is core to success.
• The questions businesses need to ask if they’re engaging a company to create a campaign that targets gamers.
• Why brands don’t necessarily have to be in a game to effectively reach gamers.