Gamification is a hot topic with marketers, but not all gamification efforts will be successful.

Today we’re speaking with Magdalena Bekk. She and her colleagues have done research into when gamification works, when it doesn’t and why.

Topics include:

• How humans process information and what it means for gamification effectiveness.
• The way people determine what is relevant to them and how it’s linked to emotion.
• When gamification works and what this means for marketers.