Young consumers learn about all things cultural, political or commercial through social media. Anyone who wants to engage audiences, be they consumer products companies, lifestyle influencers or political movements, meet their audiences on social platforms. Like with everything else in our constantly changing world, social platforms themselves are evolving. TikTok is the latest social juggernaut disrupting the social media ecosystem.

Today we’re speaking with Michael Haenlein about not only where people are engaging, but how engagement on social platforms has been changing and what it means for everyone who uses them.

Topics include:

• How social media’s relationship with people’s real world lives has evolved.
• The ways in which TikTok is unique.
• Why anyone who wants to use TikTok for marketing should first set up their own account and start exploring.