The prices and value of cryptocurrency and NFTs have swung wildly over the past few years.  

Leaving many to ask, “How much is it actually worth… and why?

Today we’re speaking with Professor Z. John Zhang. His research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry and channel and retail management.

Our conversation seeks to answer this question and explores the value of cryptocurrency and NFTs from a marketing perspective and examines how collective belief influences perceived value and pricing.

 Topics include:

• How marketers look at value and why it’s a bit different from the way economists think it.
• The greater fool theory and how it does (and doesn’t) apply to cryptocurrency and NFTs.
• Why the value of a Birkin handbag might be useful when thinking about the value of an NFT.