In today’s episode Tori D’Amico, YPulse’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences.

Topics include:

• Why 'pivot to video' shouldn't be an industry punch line.

• Why your SEO team is so important.

• Why journalists are so important for the marketing of news brands.

• Why local appeal might be less about geography and more about consumer identity.

• Which consumers are more likely to pay for subscriptions … and how to appeal to them.