Today we’re speaking with Annetta Grant, an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives. 

The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness in maintaining community engagement, and the delicate balance required to ensure successful and ethical crowdsourcing practices.

Topics include:

1. Definition of crowdsourcing and how it is distinct from, for example, user-generated entertainment content.   

2. The benefits and risks of crowdsourcing and the importance of managing the crowdsourcing community to avoid negative repercussions.

3. The dynamics found withing crowdsourcing communities and importance of perceived fairness to the success of the crowdsourcing effort.