In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers, Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood.

Here are some of the topics covered:

1. Less is More: Everyone is skimming. Limit word usage and stick to the core ideas.

2. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you want to convey.

3. Use Formatting to Direct Your Reader: Headlines are signposts for your readers, guiding them to your main message.

4. Understand Your Audience: Write with an understanding of what your reader cares about and how it dovetails with the goal of your communication.

5. Make responding easy. Remove as much friction as possible. Make it clear what you want from your reader.