In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions.

 

Key Points:

• Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions.
• Energy-effort correlation: High energy levels combined with genuine willingness reduce perceived effort in sustainable practices.
• Energizing consumers: Creating energetic environments can facilitate greater consumer participation in sustainable behavior.