Unapologetic

If you relate to getting caught up in comparing yourself online (who doesn't...), feeling the pressures around 'showing up' a certain way on social media, and building your business one way only to find out it's not at all what you want - you'll love this real, honest episode. 

Today on the podcast, Jen Boyle and I are chatting about her experience coming into a leadership role, initially thinking it meant she had to do it one way, be the authoritative leader, which she isn't. This shaped her journey to where she is now and how she empowers quiet and introverted women to find their own authentic way to lead and show up online and in their careers. 

We also dive into a lot around showing up authentically online, especially for someone who is quieter, and how Jen's business has evolved over the last couple years. 

We'd love to hear your takeaways from this episode! Connect with either me or Jen (or both of us!) below!

About Jen:

Jen Boyle is a Leadership and Communications Expert and the host of The Lead Quietly Podcast. She leads a welcoming community for quiet and introverted women, and her mission is to show quiet women that they can be great leaders, in business and career (and life) without being loud. She teaches women how to be stronger leaders, more effective communicators, and how to build credibility and online presence without having to be on social media 24/7. She is a Master’s educated communications professional with 20+ years of experience in the communications industry and more than 15 years building and leading high-performing teams.

Connect with Jen here:
IG: @leadquietly
The Quiet Leader Community (private Facebook Group):
https://www.facebook.com/groups/thequietleadercommunity
The Lead Quietly Podcast:
https://podcasts.apple.com/ca/podcast/the-lead-quietly-podcast/id1690023963 Free Guide - Introvert’s Guide to Building Online Presence for Business: https://lead-quietly.ck.page/58164316b4?fbclid=IwAR22bpYuLWtc5vKVqNk72oi1GJtEF4OGziZwMGPiEKJRHDA9YbYuBI3ZsiM

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Today we're going to dive into the $100K Mastermind. Sounds like fiction but I promise you, it's not.
I'm going to give you my real, raw, honest thoughts about this investment that's more than a downpayment on a house....
Is it the ticket to quantum leap into your millionaire dreams?
Well... listen in to find out. And then I'd love to hear your thoughts!

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/

Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Do you think "funnel" and immediately want to shut down? 

That's most people I talk too. But after this episode, not any more. 
I'm going to break down funnels and make them so SUPER simple to understand even your grandma could do it! 

There are three types I'm going to be talking about: email builder, group builder, and the BIGGIE - sales funnel. 

Do you need them all? Not necessarily. 

These are only three options and once you listen, you'll get the idea of how you can apply this to your business model and really identify the funnels that would be most effective for you! 

I'd love to hear your takeaways after this episode, especially if you were a funnel "hater" before! 
Have I changed your mind??

Grab the Email Automation 101 Guide here: 

https://www.taraleson.com/email-automation-101-guide?utm_source=bts-podcast&utm_medium=podcast&utm_term=episode-20&utm_content=&utm_campaign=2024-services

Connect with me here: 

IG: https://www.instagram.com/iamtaraleson/

Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Today I'm chatting with Monique Gomez, a certified trauma and resilience life coach, about the key to  transforming inherited beliefs and building resilience. 
Discover her unique "theirs versus ours" approach, which helps individuals differentiate their personal beliefs and behaviors from those inherited from influential figures. Monique explains how this method can improve communication and relationships, both in your business and personal life.

We discuss how to navigate the emotional challenges of entrepreneurship, especially online criticism and unmet expectations, and provide actionable advice on maintaining resilience while building and growing your business. 

We delve into the critical role of mindset in entrepreneurial growth and the importance of setting realistic expectations. Aligning your expectations with actual outcomes can drastically improve your satisfaction and success, especially in coaching and strategy programs. 

We'd love to hear your feedback and takeaways from this episode! 

About Monique: 

Monique Gomez is a former mental health counselor turned trauma and resilience Life Coach. Monique helps you get out of the old story to focus on your skills to get the life you want.
Connect with Monique here:
Website: https://dtheal.org/free-consultation-resilience-call-booking
IG: https://www.instagram.com/moniquegomez_thecoach/

Connect with Tara here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Creating your brand is so much more than just colors and a logo. It's about capturing your authentic personality and figuring out how to bring that out and reflect it in everything that represents your business. Laura and I talk about how she is able to do this with clients, what her process looks like, and where you can start to really capture yourself in your own branding! 

We'd love to hear your takeaways after you watch today's episode! 

About Laura: 
I’m a mom, wife, part-time accountant, and avid organizer and creative. I love diving into the story behind a business and the design that speaks for that business. I’m a passionate believer in collaborating, connecting and sharing to help each other become our very best. I host the Embrace Your Brand podcast all about how showing up as your best self is your greatest attraction marketing tool and the most fun you’ll have in your business. 

Connect with Laura here: 

Podcast Link: https://podcasts.apple.com/us/podcast/embrace-your-brand/id1698327876

My Website: www.lauraglassdesigns.com 

Connect on IG: https://instagram.com/lauraglassdesigns

Grab her FREE Brand Discovery Workbook: Brand Discovery Workbook freebie link 

Connect with me here: 

IG: https://www.instagram.com/iamtaraleson/

Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Totally like - have your cake and eat it too! 

You might be team sales are slow in the summer or they are no different than any other time, and both CAN be true, depending on how you want to look at it and what you want to do in terms of selling through the summer! 

It doesn't have to be all or nothing and it definitely doesn't need to be a case of giving up your summer to put all your time towards your business... no one wants to do that. 

I'm giving you a few tips on you can keep the momentum going AND fully enjoy your summer! 

To join us for the Masterclass where we'll be talking about how you can set up JULY, AUG, and SEPT for summer sales and living life, check out the details here and grab your spot: 

https://www.taraleson.com/best-summer-ever?utm_source=bts-podcast&utm_medium=podcast&utm_term=masterclass&utm_content=&utm_campaign=2024-services

I'd love to hear your biggest takeaway from this episode and what you're most excited for this summer! 

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Laura Sinclair joins me on the podcast today and we have a great conversation about growing and pushing through the 'sticky seasons', and getting uncomfortable in business. 
She shares her journey of entrepreneurship from where she started to where she is today and it's a great look at true business growth, not the fantasies that we often see marketed online. 
This shit is hard sometimes. 
And it's ok to talk about the hard parts. 
It's ok to want to give up sometimes. 
BUT - to make this work, to be an entrepreneur, to be successful, you have to be willing to get uncomfortable. Over and over. 
And keep going. 

About Laura: 

Laura Sinclair believes that you and your business deserve to be seen. With over a decade of experience building digital marketing strategies for some of the world’s biggest brands, Laura has dedicated her life's work to teaching women how to grow their businesses and take big leaps into their entrepreneurial dreams through her podcast, courses, and events. Laura went from corporate dropout to multi-six figure business owner. Her journey ranges from public relations, sports marketing, sponsorship marketing and social media management, to nutrition coach, gym owner, women's event host, community builder, author, podcast host, investor, and CEO. 

Laura is a mom of two, CEO of the boutique social media marketing agency, The LJ Social Agency and the host of This Mother Means Business podcast. 

Connect with Laura here: 

INSTAGRAM:
@itslaurasinclair - Business and Marketing Mentor
@thismothermeansbusiness - Podcast
@theljsocialagency - Social Media Agency
TIKTOK: @itslaurasinclair
FACEBOOK: https://www.facebook.com/groups/ljsocial
PODCAST: This Mother Means Business: https://thismothermeansbusiness.buzzsprout.com/
Get Free Business Help https://www.laura-sinclair.com/community-connection   
Community: https://www.thismothermeansbusiness.com 

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

What if your content didn't look like it always does during a launch? Today I'm talking about a different perspective on launch content that I'm hoping will help you take the pressure off of having to fit into the 'shoulds' and made up 'rules' online. I also give a few tips in terms of how much you should 😅 (haha not actually 'should', 'should' for YOU) post during a launch, different types of content like email, posting on multiple platforms and repurposing content, and planning your posts ahead of time. 

Check out the 6 Weeks to Sold Out Launch Intensive where we dive into this specifically for you, as well as strategy custom to your business, and the systems and automations that will allow you to save time and stress less! 

http://taraleson.com/6-week-intensive?utm_source=bts-podcast&utm_medium=podcast&utm_term=launch-mini-series&utm_content=part-4&utm_campaign=2024-services

I'd love to hear your biggest takeaway from this episode! Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

This is third part of the launch mini series - all about systems and automations so you can save time and launch with less stress!

Once you have these in place, it's like a one and done.
You do it once and they are in place until you change the offer or freebie. 

It saves a TON of time and stress during your launch when you have this set up!

People can land on your launch content...
Opt in for your lead magnet (because they saw your CTA and know where to find the link!) 
Receive emails with the lead magnet delivered and selling your offer AUTOMATICALLY
Go to your sales page and find all the info for your offer
Make their way to the checkout and become a client (maybe while you're sitting on the deck having drinks this weekend!) 
And receive what they need to get started in the onboarding email - without you having to scramble to send it! 

To set this all this up together for YOUR launch, check out the details for the 6 Week to Sold Out Launch Intensive here: 

http://taraleson.com/6-week-intensive?utm_source=youtube&utm_medium=youtube&utm_term=launch-mini-series&utm_content=part-three&utm_campaign=2024-services

I'd love to hear your takeaways from this episode!
Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

This is part 2 of the Launch mini series! Today is all about creating your IRRESISTIBLE lead magnet! 
How do you get valuable leads on your list vs building your list with subscribers? What should YOUR lead magnet look like/be? 
When you should you be promoting it? 
I'm going over all this and more in this episode! 

There are 3 specific things I want you think about in terms of your lead magnet: 

1. Creating from your offer
2. Giving value
3. How to package it to make sense for BOTH you and your ideal client

I discuss what you can consider and how to create your lead magnet based on these 3 factors so it CONVERTS leads to clients into the offer you're launching!

Check out the 6 Weeks to Sold Out Launch Intensive here: 

http://taraleson.com/6-week-intensive?utm_source=bts-podcast&utm_medium=podcast&utm_term=launch-mini-series&utm_content=part-2&utm_campaign=2024-services

I'd love to hear your biggest takeaways from this episode! 
Connect with me here: 

IG: https://www.instagram.com/iamtaraleson/

Website: https://www.taraleson.com

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.