A review of the most effective brand activations at Coachella- Pinterest, and Camp Poosh- both had authentic elements in tune to their brands- let me know if you agree. 

Beyond the creative execution- how to create a memorable and emotive creative solution- A peek behind the curtain- as we examine the Experiential journey of the last season. Special thanks to Event Marketer for naming the Toyota space as one of the best in NYC.

Today, we dive into four types of playground personalities and see how they mirror our roles at the agency. We have the supporting player, the chorus, the human-casted inanimate props, and the main character. Which one resonates with you?

We honor Richard Serra who bent the boundaries of sculpture, space and environmental capabilities who passed away at 85 last month. He had such an impact on my work serving as an inspiration of expansion and contraction as it relates to space. We reflect on the body of work left and if creating for design will lend itself to a legacy like his. 

This week we are exploring the art of more and refinement, expanding upon the ask of the brief and knowing when we need to do this from a creative solution perspective, and finally trusting your gut as a creative. All three of these elements are intertwined but so critical in the fight for creative.

Auden has been asking for a long time to use the microphone and to be on the podcast- my fun interview with my incredible daughter- we talk about design, art and so much more :)

This is our first video episode so yay!

This week we talk about how you can use your creative powers to create more fantasy and more creativity into the world while fighting those who want to dim you including fighting against your own inner dialogue.

We also look at how becoming a parent impacts you as a human- and thus a designer as well- for me it has meant finding my new light- because none of this matters if you are not doing something interesting and striking.

So get out there and start making some fantastical creations.

What is the role of a Creative Director in 2024?
How do we as creatives navigate the new landscape making sense out of chaos to connect things into new solutions for our clients as we navigate new challenges? I think the path is still clear- focus on being great, have and maintain crazy high standards and expectations, be the light in this universe, focus on your creativity and have a clear vision.
What are your thoughts and expectations of a director?

I'm back baby! This is unapologetically epic- design exploration hosted by yours truly Cassie Clark-Ingram- to unleash the innovative disruptor inside of you- Let’s create something that changes everything. 

Join me as we explore the weirdness of being a designer, a creative director and also a human. 

This is the discovery process of 2024.  

unapologetically epic season one wrap up- we covered a lot of topics from creating your creative manifesto, you as a brand which I am and always will be an advocate of development and enhancement to- how to find your creative process- translate into a folio- what it means to have creative passion- how I predict trends- the process of concept to actualization- breaking rules and convention for authentic brand moments. Exercising design restrain fighting agains perfectionism, having creative discipline, getting out of your box, how to create fantasy, how to tell stories, defining my studios north story- the area of letting go, photography as inspiration, sharing my creative hacks, digital ideation and the importance of failure, brand blandness and the fight against vanilla, the art of disconnection- having project nightmares- and just being grateful for all the lessons learned. We even crossed into the scary question of why we are here. A call to creative revolution- to my biggest creative endeavor of raising my daughters- creatively. I can not wait for Season Two.