unapologetically epic

My love and admiration for Bluey explored

Today we take a trip down memory lane as we say goodbye to our longest Storefront for Lexus at Fashion Island. A look quickly at how it came to be- and all of the creative work it took to get there over the span of it's five years as well as sorting through and making sense out of creative threads by dusting off the graveyard of concepts that were buried.

Happy Mother's Day to all of the wonderful women raising the future. This week we look at my cheat codes for being a mother in the design industry- things I have learned that have impacted me as a designer; time management, becoming a kid again, perspective on what is important, leading with love, fighting through anxiety, and finally creative problem solving. Being a mother is an asset to my arsenal of mad ninja skills.

A review of the most effective brand activations at Coachella- Pinterest, and Camp Poosh- both had authentic elements in tune to their brands- let me know if you agree. 

Beyond the creative execution- how to create a memorable and emotive creative solution- A peek behind the curtain- as we examine the Experiential journey of the last season. Special thanks to Event Marketer for naming the Toyota space as one of the best in NYC.

Today, we dive into four types of playground personalities and see how they mirror our roles at the agency. We have the supporting player, the chorus, the human-casted inanimate props, and the main character. Which one resonates with you?

We honor Richard Serra who bent the boundaries of sculpture, space and environmental capabilities who passed away at 85 last month. He had such an impact on my work serving as an inspiration of expansion and contraction as it relates to space. We reflect on the body of work left and if creating for design will lend itself to a legacy like his. 

This week we are exploring the art of more and refinement, expanding upon the ask of the brief and knowing when we need to do this from a creative solution perspective, and finally trusting your gut as a creative. All three of these elements are intertwined but so critical in the fight for creative.

Auden has been asking for a long time to use the microphone and to be on the podcast- my fun interview with my incredible daughter- we talk about design, art and so much more :)

This is our first video episode so yay!

This week we talk about how you can use your creative powers to create more fantasy and more creativity into the world while fighting those who want to dim you including fighting against your own inner dialogue.

We also look at how becoming a parent impacts you as a human- and thus a designer as well- for me it has meant finding my new light- because none of this matters if you are not doing something interesting and striking.

So get out there and start making some fantastical creations.