unapologetically epic

What is the role of a Creative Director in 2024?
How do we as creatives navigate the new landscape making sense out of chaos to connect things into new solutions for our clients as we navigate new challenges? I think the path is still clear- focus on being great, have and maintain crazy high standards and expectations, be the light in this universe, focus on your creativity and have a clear vision.
What are your thoughts and expectations of a director?

I'm back baby! This is unapologetically epic- design exploration hosted by yours truly Cassie Clark-Ingram- to unleash the innovative disruptor inside of you- Let’s create something that changes everything. 

Join me as we explore the weirdness of being a designer, a creative director and also a human. 

This is the discovery process of 2024.  

unapologetically epic season one wrap up- we covered a lot of topics from creating your creative manifesto, you as a brand which I am and always will be an advocate of development and enhancement to- how to find your creative process- translate into a folio- what it means to have creative passion- how I predict trends- the process of concept to actualization- breaking rules and convention for authentic brand moments. Exercising design restrain fighting agains perfectionism, having creative discipline, getting out of your box, how to create fantasy, how to tell stories, defining my studios north story- the area of letting go, photography as inspiration, sharing my creative hacks, digital ideation and the importance of failure, brand blandness and the fight against vanilla, the art of disconnection- having project nightmares- and just being grateful for all the lessons learned. We even crossed into the scary question of why we are here. A call to creative revolution- to my biggest creative endeavor of raising my daughters- creatively. I can not wait for Season Two. 

Just grateful for all of life.

Three years ago we embarked on an epic adventure to create an unforgettable experiential moment for Toyota as the world saw cancelations to live events. We opened in four markets LA, Chicago, New York and Miami. Dripping of holiday spirit- designed and activated for the consumer to have an intimate experience with the brand and amazing product. This week join me as I walk you through the high level creation of these amazing pop-ups. 

Tis the season for emotive brand connections. ❤️

What adventure will you take in your new Toyota?

Oh what fun it is to drive.

Let’s Go Places. 

Does anyone else suffer from project nightmares? We are talking full on reliving a project or trying to solve a project or living inside of a project. For me they started when I was in school- the act of solving project challenges during the duration of sleep was normal in fact if felt so real I would wake with the solution thinking I had solved it in real life. But lately project nightmares have been making a night time visit- they can be anything from unraveling the work that I have all ready done or a fear that I will not be able to solve for them. Cue the perfect storm of feeling like we are in a loop of sameness of not having enough unique creativity amongst the sea of too much garbage and noise. How can we try to create unique solutions of interestingness when right now I feel like in the world those solutions are scary and not celebrated.

Does anyone else have challenges with disconnecting? I think I am one of the worst offenders. I let my job take over my mind so many times- thinking about the next concept, the challenges, or the problems that need to be solved that I forget to breath- and so that is what this week is meant to do to remember to breath and disconnect so I can go back to being my whole creative self.

The joy of being able to share in the magic of make believe, of decorating and of course treat collecting.

Why has mediocrity and blandness taken over as brand truths? Join me as we talk about my thoughts on how to change the mindset work through the frustration and keep pushing brands to be their most authentic selfs.

Anyone else subscribe to superstitions? For me I have a few elements that I believe irrationally bring positivity or make me perform better. From my sage cleansing, red bracelet for warding off negative energy, or wearing or my favorite power necklace for presenting there are a few elements that have become part of my daily routine. What are your thoughts? Let's discuss.