unapologetically epic

I struggled with this for a while- creating a north star for the creative team toying with if we needed one that was specific to our studio- but after a few years I decided that it was as long over due and as it fit within the companies holistic goals and the needs of my clients I needed to carve out a path. And so began the quest to define something that the team could work towards. This notion of creating memorable and immersive experiences- and how we were going to manifest and create within our disciplines and offerings.

My love for Barbie steams from my childhood- I have always loved her ability to convey the power to becoming anything you want.  She represents the manifestion of dreaming big. From an astronaut, artist, teacher, vet, doctor, to wearing a big ball gown and sit for years on my shelf in a box- Her latest craze of course has been the take over of the brilliant marketing campaign to paint the world pink. Let’s dive in as though we were an Olympic Swimmer- because "Humans only have one ending. Ideas live forever."

Today I share my first experience at a NHRA race was truly life changing- not sure my physical body has fully recovered from my baptism that I received on the strip.

Need I say more? Today we are talking about the history of malls in America, the lifespan of a mall from opening to decline and why I love them but hate malls. 

Inspired by my daughter's fearlessness to create- today we are looking into the call to action for all creatives to not let yourself fall victim to the self taught restrictions but rather to transport yourself into that childhood mentality where you can dream big. It has been my mission as of late to try to create something that has never been done before- to create something that changes everything.

Is it fantasy if it now exists in reality?

Inspired by Pharrell Williams debut as the Creative Director at Louis Vuitton  with his Spring-Summer 2024 this week in Paris.  We are breaking down the ability to tell whole sensory and emotive stories on the runway. Rooted in tradition but modernized. Fashion houses are perfect sources of inspiration. 

We are also talking about why marketing and campaigns are all feeling the same- brands continue to play to the unwritten rules or conventions of their categories. 

Celebrating our 500th plus stream on Spotify! Cake anyone?

Thank you to everyone who has listened, subscribed and commented. My goal when I started was to explore the depths of personal branding and creating a design manifesto to finding your purpose to learning how to become an innovative disruptor and a rule breaker- this time is meant to inspire and create a sense of community- and hopefully it has been just as fun for all of you as it has for me.

We are also talking about tools of the trade and how sometimes despite our best efforts our tools fail us- I share my latest example of my love and hate relationship with 3DS Max.

This is what excites me creating creative that is extraordinary. Every year advertisers and marketers converge in France to celebrate the best of creativity in brand communication, dicuss topics for the industry and of course network. A source of inspiration to see the best of the best being celebrated the disruptors that make emotive things. Today we dive into the essence of the Festival, how brands and disruptive agencies are showing up. Stay restless. Aim higher. Push forward. 

Last year this also sparked my love for a compelling documentary that I encourage all of you to watch Kill your Darlings (https://youtu.be/voZManMHUpA) - where I found agencies that are shaking up the industry and creating Mischief and Mojo Supermarket.

Creativity in the Making 2023 Cannes Lions https://youtu.be/MUaaHrfDwd8

In order to be the most creative it means we need to break out of the routine- get out of the boxes that restrain us and get back to nature and being spontaneous. Sharing my perspective on conscious living.

Being Creatively disciplined means walking the tightrope between imagination and disciplined execution. A splash of madness while trying to balance some sense of structure. This week we dive into the elements vital to becoming a creatively disciplined human- setting goals, time management, establishing rituals and spaces, embracing constraints, practicing your technical skills, seeking feedback, failing forward and cultivating inspiration are important elements that make up the art of being creatively disciplined.