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So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all abou... more
FAQs about unbillable hours - a podcast about better professional services marketing:How many episodes does unbillable hours - a podcast about better professional services marketing have?The podcast currently has 192 episodes available.
May 28, 2021S3E2 -Key trendsWe were curious about which trends are changing professional services markting, like, right now. So we asked someone who has a handle on them: Silverback Strategy’s John Tyreman, a researcher-of-firm-marketing-turned-firm-marketer. And… he had some great answers!...more32minPlay
May 21, 2021S3E1 - The Future of ContentSay hello to our first guest on the show, ever: Will Eke from Passle! We asked him about his insights into how consultancies create their content, how they get their experts involved - and how they might improve all of it, big time....more23minPlay
May 19, 2021S2E5 - Branding somethingSurprise release! In this new, "launches on a Wednesday"-episode, Ash takes Flo through his "brand pyramid" framework for branding... well, anyhting, pretty much. Pretty useful for all of you who are tasked to "brand" (or: create messaging for) things like service offerings, a practice... or the entire firm?...more28minPlay
May 14, 2021S2E4 - Review meetings, continuedYeah, more meetings! In this second of our two-part piece on review meetings, Ash and Flo continue their "how would you prepare this fictional review session" exercise, and share some more tips about prep, agenda setting, and all the other "blocking and tackling" you'll need to succeed....more19minPlay
May 07, 2021S2E3 - Review meetingsSo, let's say it's that time of the month / quarter / year again - and you have to go into a planning- or review meeting with the practice. How should you prepare? Well, we don't know. But we can share how we do it, of course - and in this first part of a two-part piece on review meetings... we do!...more24minPlay
April 23, 2021S2E2 - Buyer's journeyAh, the buyer's journey ... a classic! Ash and Flo revisit the topic, and discuss where consulting firms might be missing "journey-related" opportunities. Plus, Ash, uh, gets into why "integrated planning" ≠ "strategic planning"....more27minPlay
April 16, 2021S2E1 - Growth models"You're back already?" - heck yes we are! Ash and Flo kick off season two by discussing how to build a "growth model" - which is fancy speak for getting some idea of how much of your firm's growth expectation should be met by marketing (i.e.: you): 5 percent? 10? 20? Listen in to find out!...more28minPlay
April 10, 2021S1E5 - Strategic planningIn this last episode of S1, Ash and Flo discuss "strategic marketing:" why it's important, how firms should do it - and why strategic planning is different from "integrated planning"....more27minPlay
April 02, 2021S1E4 - Product-led growth?Since "product-lead-growth" is becoming an ever-hotter issue elsewhere in b2b marketing, Ash and Flo discuss how consultancies could pull off something similar. Includes a blockchain idea!...more24minPlay
March 26, 2021S1E3 - Marketing MarketingDoes the practice even know how you and your team create value for the firm? If not (and if you're spending too much time in "self-defense mode"), listen to this to get tips for how to fix it....more23minPlay
FAQs about unbillable hours - a podcast about better professional services marketing:How many episodes does unbillable hours - a podcast about better professional services marketing have?The podcast currently has 192 episodes available.