It’s a common but tough one for firm marketers: how do you sell something as complex, hard, and often misunderstood as “transformation?" We asked Sach Gajree, Head of Transformation at Kyocera UK (and therefore on the client side) how he thinks we should do it. Brilliant insights inside!

Keen to try your hands in a new field... career-wise? This week, we'll challenge you to spend one unbillable hour and apply for a new consultancy marketing role (or... a mere change in departments if you already have yours)... Here's the full thing:

Now, we often talk about how firm marketers should talk to clients more often. But then… we’re no experts in doing that well (i.e., in a very productive manner). So we invited someone who is – and spoke to Andrew Swallows about his tips for conducting “voice of the customer” type research.

Surprise, surprise! We've been working in the background here to bring you a tiny extension of the podcast: the "unbillable hours - unfair advantage edition". In it, we'll give you one idea every week for how you might spend one unbillable hour in that week to build your skills and capabilities as a marketer. So, listen in for this week's tip!

Strategic account management - if well executed - is one of the best ways to win new work for a firm. Which is why we invited friend of the show and account strategy expert Ute Wellenberg to explain how she drives effective account planning. And, well ... Let's just say: If your job is to market a consultancy - you can't miss this episode!

Strategic account management - if well executed - is one of the best ways to win new work for a firm. Which is why we invited friend of the show and account strategy expert Ute Wellenberg to explain how she drives effective account planning. And, well ... Let's just say: If your job is to market a consultancy - you can't miss this episode!

We were curious about which trends are changing professional services markting, like, right now. So we asked someone who has a handle on them: Silverback Strategy’s John Tyreman, a researcher-of-firm-marketing-turned-firm-marketer. And… he had some great answers!

Say hello to our first guest on the show, ever: Will Eke from Passle! We asked him about his insights into how consultancies create their content, how they get their experts involved - and how they might improve all of it, big time.

Surprise release! In this new, "launches on a Wednesday"-episode, Ash takes Flo through his "brand pyramid" framework for branding... well, anyhting, pretty much. Pretty useful for all of you who are tasked to "brand" (or: create messaging for) things like service offerings, a practice... or the entire firm?

Yeah, more meetings! In this second of our two-part piece on review meetings, Ash and Flo continue their "how would you prepare this fictional review session" exercise, and share some more tips about prep, agenda setting, and all the other "blocking and tackling" you'll need to succeed.