In this episode, Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the intricacies of launching a token and the evolving landscape of over-the-counter markets. They discuss what factors teams should consider when choosing market makers and exchanges, how the launch of bitcoin and ether ETFs has impacted the markets, and the role of points systems in attracting users to tokens. The conversation also covers the challenges faced by Bitcoin miners amid recent market developments and the opportunities presented by solving fragmentation.
Show highlights:
00:00 Intro01:53 Reed’s and Hanson’s backgrounds and what Flowdesk aims to do05:52 How market makers work with token issuers11:55 How a token issuer decides where to launch their tokens and what market maker to choose 17:53 Why Binance and OKX are the most desirable exchanges on which to list a token18:38 Whether the crypto markets have changed with the launch of spot ETFs19:36 The ideal ways to launch a token, and why it’s important to analyze the type of token 21:55 How points systems have affected the go-to-market strategies25:38 How the low float/high FDV coins have affected whether Flowdesk engages with a new project30:29 The benefits of OTC trading and how crypto OTC differs from TradFi OTC41:54 The challenge of having multiple banking relationships43:21 How this year’s developments, such as the ETFs and Trump’s promises, have changed the landscape for Flowdesk46:00 Why solving fragmentation is the next big opportunity, according to Hanson47:46 Whether the result of the U.S. elections will affect Flowdesk’s business54:04 How the halving and bitcoin ETFs have affected miners55:56 The significant differences between the prices of locked tokens vs. their market priceVisit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com
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Guests:
Reed Werbitt, US CEO of Flowdesk and Hanson Birringer, Head of OTC Sales of FlowdeskBloomberg: Crypto Token Listings on Major Exchanges Top Last Year’s Total Already, Bitget Research & Nansen Research: Discovering Token Potential for Trading & Exchange ListingHack VC: 10 Things to Consider When Preparing for your Token Generation Event (TGE),FlowDesk: How Projects Can Select the Right Market-Making Modela16zcrypto: Operational guidelines for token launches, from creation to custody5 rules for token launchesKeyrock: Crypto Market Making: Basics, Benchmarks, and More, Openware: Strategies for Effective Crypto Market MakingUnchained: Who’s to Blame for the Underperformance of Low Float, High FDV Tokens?New launches (part 1) - private capture, phantom pricing, by Cobie
Why are all these low float / high FDV coins down bad?, by Dragonfly’s Haseeb Qureshi
Chainalysis: 54% of ERC-20 Tokens Listed on DEXes in 2023 Display Patterns That May Be Suggestive of Pump and Dump Schemes, but Represent just 1.3% of DEX Trading VolumeDL News: Crypto market makers rake in cash shorting their customers’ tokens. One firm is calling for more transparencyArcheron Trading: Case Study: Chainflip, Demystifying Effective Pre-Market Orderbook Structuring
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