Uncommon Advice

There is a lot of good marketing advice out there. Some of it is high-level, talking about proven principles and abstract concepts. That kind of advice is essential—you need to learn about strategy and what makes marketing successful in the long-term. 

But only thinking high-level neglects the short-term. SOmetimes, improving your cash flow NOW is what matters. Plus, it’s fun to see revenue jumps in weeks instead of years.

In this episode, you’ll hear about tools which improve marketing and get big wins today. Most of these are almost “Plug and Play” so you won’t have to fuss around with untangling a new software in your busy life.

Show highlights include: 

• The tool which brought in over $25k in revenue in the first two weeks and generated 20 sales calls (+55 new leads) in an hour using just a 90-second video. (2:25)
• Ditch your form software—how to reduce bounce and get more program applications filled out… while pre-screening prospects to weed out the weak leads. (5:25)
• How to boost your open rates by 20-30% using one tool. (6:55)
• How to leverage webinar signups to get loyal subscribers instead of instant unsubscribes (this trick got a 40% subscription rate). (8:45)
• One-size-fits-all marketing is over. Here’s how you can show your website visitors only the most relevant offers. (10:10)
• The tool that allows you to show up on your audience’s screen anytime you have something important to tell them. (12:05)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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If you keep up with what happens in marketing, you’ve probably heard about chatbots. They seem to be all the rage right now. 

While hype often lies, the numbers chatbots can pull for savvy marketers are astounding. And people would much rather interact with your business via chatbot than call or email you. 

In this episode, you’ll learn 3 essential keys to driving more revenue with conversations. 

Show highlights include: 

• Don’t think of it as „just a chatbot“. Here’s the reality of the impact chatbots have on business and marketing right now. (1:35)
• How to improve your lead quality using chatbots (you’ll love this if you hate talking to lukewarm leads…). (4:10)
• The chatbot tool which generated five figures in just one week. Plus the exact words used in the chat window. (4:30)
• Where to place a chat window to convert leads you would’ve lost otherwise (and it’s NOT your sales letter). (6:05)
• How to leverage even non-buyers to increase your conversions on everyone else. (8:50)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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If you look back over the last 50 years, virtually every self-made billionaire has done one thing right. They spotted a huge opportunity early and they acted fast. 

If you want to create wealth that lets you be free, you need to do the same. 

It takes a keen eye, years of waiting and a little luck to spot these opportunities. 

That’s unless you listen to this episode! 

Today’s guest, Austin Rutherford reveals enough trends in this episode to set you up for life, if you’re willing to act. 

So why delay your freedom any longer? Listen now! 

Show highlights include:

• The book that gives you the mindset you need to make $1.7M in one day (1:20)
• The three most slept on opportunities that could double your investment in 2022 (10:37)
• The booming currency you’ve never heard of (it’s safer than crypto) (10:41)
• How to get paid to promote your business (11:00)
• How to profit from the metaverse revolution (11:45)
• How to build a huge social media presence without “creating” any content (13:46)
• Why you should never sell your business for $40m if you want to be wealthy (17:34)
• Why you should invest into crypto (even if you only think there’s a 2% chance it will pay off) (20:49)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates! 

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If you have a business which generates sales, you might be hungry to scale it up to increase sales, make more money and upgrade your lifestyle. 

Obviously, scaling a business takes work—and you’re a business owner, so chances are you’re busy and have too much on your plate already. 

If that’s you, you’ll love this episode. 

Today, Nate teaches you a 3-part marketing campaign you can use in your business to double your sales without exploding your ad costs. Plus, these strategies leverage the leads you already generate so you don’t multiply your marketing spend.

Show highlights include:

• The biggest thing when it comes to generating and increasing sales. (4:15)
• Why traditional wisdom on scaling a business is often backwards. (5:45)
• Two things which will happen to your business when you implement this 3-part marketing campaign to make more off of what you already have. (6:50)
• How to do „prospect splintering“ in order to optimize the top of your marketing funnel. (9:15)
• The „Pain Logic Gain Video“ which directly speaks to your market’s desires and moves them closer to the sale. (12:00)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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If you want to scale your business without scaling your effort, you’ve probably run into a roadblock or two. 

Maybe you had enough traffic but not enough people bought. Maybe you’ve watched your ad costs shoot higher and higher without seeing an increase in returns. Or maybe you know people would love your offer, but didn’t get enough eyeballs on it. 

Whatever your situation, this episode will teach you the secret of how to get more leads AND how to turn more leads into customers. 

Show highlights include: 

• The two things you need to scale customer acquisition without putting in more work. (1:25)
• Avoid this common practice: Why buying tons of traffic might not be the right thing to do when you first launch. (3:05)
• What to focus on to maximize your return on your marketing dollars. (3:30)
• Two things you need to know to be able to “turn on the marketing faucet and let it crank.” (4:00)
• Two methods you can use to prove your offer & communication before blowing your marketing budget on a dud. (4:30)
• How to start buying traffic when you have no experience (Don’t go around testing everything, everywhere). (8:15)
• The value of “copy congruency”, which even some pro’s in $10,000 masterminds get wrong sometimes. (9:45)
• When to start optimizing and utilizing your backend. (14:25)
• How OptimizedAssets creates marketing funnels from beginning to end. (15:05)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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Without a brand, your business becomes dull, boring and won’t make a ton of sales.

But building a brand doesn’t have to be complicated. Marry design, differentiation, language, color, personality, and story in the right way....

...and people can’t resist buying from you (even if you change nothing else about your business). And when you do it right, simply changing your packaging could multiply your business.

David Brier, started a groundbreaking lifestyle brand out of his mother's basement and grew into a $6 billion global enterprise.

In this episode, he reveals how to use branding to magnetize new customers and multiply your profits.

Show highlights include:

• How changing nothing but your packaging disrupts the market space and attracts new customers (8:27)
• Why refusing to blend in with the mainstream catapults you to the top of your industry (16:15)
• How changing your mindset from "I want" to "I give" unleashes hockey stick growth for your company (21:01)
• Why lowering your prices to sell more wrecks your bottom line (23:56)
• Why your business model ruins your customer experience and empower your competitors (31:37)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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You’ve probably been told you need to create content for a plethora of reasons. Some say you need it for SEO, some recommend it to create authority and others use it for customer acquisition.

But in today’s day in age, content has become such a huge topic that it becomes confusing quickly.

If you’re confused about content, this episode is for you.

You’ll learn what makes a good piece of content, how to plan good content and how to validate and invalidate content ideas.

Show highlights include:

• A good and a bad reason to give away content for free. (1:10)
• How to create meaningful content without just doing it to create content. (start at 1:30)
• 3 things which can be content. (3:15)
• How to keep track of content ideas and organize them for future reference. (3:30)
• The “Mindshare Method” framework for coming up with ideas for content which helps and resonates. (5:00)
• Why “content support” is crucial to putting out something valuable. (6:45)
• The underrated thing content must do so it takes you from an information supplier to a trusted advisor. (7:00)
• How to create effective content—summed up in one sentence. (9:55)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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If you’ve been in business or marketing for any amount of time, you know how progress often seems to come at a snail’s pace—especially when you’re on your first business. 

And it’s tiring: You see everybody around you succeed. Even people who started at the same time sometimes seem to just get ahead quicker. 

This episode teaches you how to model success and use the “Leap Frog Method” to stop going from A to B to C and jump from A to Z instead. 

Show highlights include: 

• How parenting relates to making big progress in business. (1:45)
• Why masterminds are a great resource for surrounding yourself with successful people (you don’t need to pay $10,000 to apply this). (4:05)
• What to do once you’ve picked the right people to surround yourself with. (4:55)
• Why you don’t have to take 10 years to become successful. (6:30)
• Two people you need to go from zero to a million—fast. (6:50)
• One thing you need to get out of the way. (10:20)
• The two things an environment needs so you can grow in it. (10:30)
• What happens after you reach all your goals. (12:55)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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Most entrepreneurs think they’re building a business. 

But in reality, they’re just becoming stressed out employees in their own companies. 

Jonathan Rivera is not one of those entrepreneurs. 

In today’s episode, he’ll show you how you can work less and delegate more, so you can free up more time for new and exciting ventures. 

You’ll even learn how to make money watching cartoons! 

Are you ready to work less and make more? 

Listen now! 

Show highlights include:

• Why snowboarding will make you richer than listening to the guru at your mastermind (2:08) 
• How to build an active and thriving business (even if you’re lazy and illiterate) (4:10) 
• One skill that can bring you $40k per year with as little as 163 words (7:39)   
• The “dumb as a box of rocks” way to make money in any business (8:58) 
• How making “dumb” mistakes lets you hit your deadlines faster than expected (15:48)
• How to easily achieve massive success by “breaking down the B-HAG” (16:47)
• The “boardroom” secret to an enthusiastic team who will do anything to achieve your business goals (17:40)
• How to make money watching cartoons on the internet (23:58)
• When it makes sense to delegate your most-loved skill (32:24)

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

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When you were a child, your parents probably kept an eye on who you spent time with to make sure you don’t start life on the wrong path. 

What might be a more or less fond childhood memory for you originates with a timeless truth about life: You become like the people you associate with. 

In business, people tell you „your network is your net worth“ and other advice centered around meeting as many people as you can so you can extract the most value from them. This episode shows you why networking this way is fundamentally wrong and keeps you where you are instead of giving you a boost. 

You’ll learn how to network instead and why spending amounts of money as high as $50,000 on the right kind of „networking“ can yield a return 10x the investment or more.

Show highlights include: 

• The kind of event you’ll enjoy meeting entrepreneurs at if you’re an introvert and don’t like being in a room with 1000 people. (2:30)
• The type of event which pushes you to bring your „A-game“ every single time. (3:25)
• Why mediocre business events are toxic for your (and your business’) performance. (4:15)
• One simple rule to assess whether you’re around people who fuel your business—or drain it. (6:20)
• What kind of people you’ll meet at high-level masterminds. (6:35)
• How masterminds can transform your personal life AND your business. (8:10)
• Why the popular advice „be the dumbest guy in the room“ is wrong and reverses the purpose of business masterminds. (9:20) 

Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!

If you want the Uncommon Advice that it takes to build a profitable lifestyle business then subscribe to my newsletter at https://natekennedy.com

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