Do people search for what you offer on Google, or are you one of the un-Google-ables too?!

Marketing may look like an ever-changing beast, but at its core, it’s about connection. Connecting the right people to create the right solution. So what do you do if you're less 'Plumber' and more 'Holistic Therapist'!?

In this episode, I’ll be using a handy analogy to break down one of the biggest challenges I see people face when it comes to talking about their business, and how you can use this new framing to show up on Google at your potential clients' fingertips - even if they aren’t 100% sure what they need.

I’ll talk you through how to find the angles that work for you and, more importantly, how to connect with your audience with ease, encourage them to continue the conversation wherever they show up, and how this translates into Google’s all-important blessing.

If you enjoyed this episode, please follow, rate, and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Are you part of the corporate escape club!?

When you ARE your business, it can feel like a constant battle between you as a human and you as the business owner the world sees - something many of us escaping corporate weren't emotionally prepared for! Finding the balance between vulnerability, authenticity, and embracing your own blend of magic takes time - and effort!

In this episode, I am joined by the organisational unicorn that is Kate Browning of Cherry Blossom Management.

We talk about the time it takes to wrap your brain around leaving corporate life and how finding your own way in business can be tricky but oh-so rewarding.

We chat about self-care being a necessity - not an option - and how unlearning those pesky workplace habits is so important when you are your own boss. Plus, we open up about the vulnerability that comes with showing up as yourself (even when you don’t feel like it or when things are not as glittery as you want!) and why it matters to us to pay it forward in business. 

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

Find out more about Kate:

Website: https://cherryblossommanagement.co.uk/

Connect with Kate on LinkedIn here:

https://www.linkedin.com/in/katebrowningcbm/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Launching - like any part of business - is not something that can be wrapped up in a simple 3-step process. It’s as unique as you are and often that is not talked about - until today! Yep, you guessed it, it's myth-busting time. Real talk coming up...

In this episode, I’ll be dispelling some of the mystery of those golden launches we often hear about, along with showing you how you can find a way to launch in a way that works for YOU.

I’ll break down what launching is and give you some unconventional marketing (and mindset) tactics that you can put into practice. I’ll share my failures and successes from my own launches, along with some behind the scenes of how I approach bringing something new to my clients and audience.

No gimmicks, no secrets - just my experience, observations and a different perspective - as always!

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Businesses - like everything else - thrive on connection. With so much advice out there driven by personal experience and opinion, how can you fundamentally make sure you are both giving and receiving the right advice for your business?

In this episode, I am joined by Jeremy Jacobs from Cookie Jar Consultancy. We discuss the changing face of LinkedIn and celebrate the changing face of acceptance in media (both social and otherwise), plus how to find your people by showing up as yourself (whilst calling IN the trolls!). 

We explore how open conversation is the way to understand, question, learn and educate for all things important in life and business - whether that’s identity as a four-year-old or having the courage to say you don’t understand what white privilege is. Challenging ‘the way of things’ and calling BS on 'celebrity’ business advice - it all comes down to honesty, integrity and not being a dick in business. Be warned: this ep is not for the faint-hearted! There’s plenty of real talk and a bucket-load of swearing.

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

Find out more about Jeremy:

Check out his work here:

cookiejarconsultancy.com

Or connect with him on LinkedIn here:

https://www.linkedin.com/in/jeremyjacobsuk/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Pricing is so much more than how much something costs. There are the practical elements - like time and experience, but also an emotional factor that can make it tricky to set your prices at any stage of your business.

In this episode I’ll be sharing my journey to setting my pricing and how I approach it, along with breaking down the common tripping-up points, along with a dollop of suggested structure to help you find your sweet spot.

I’ll talk about both short and long-term strategies and different ideas on how you may want to settle on the financial fundamentals for your business.

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

MLMs have been an accessible way to start a business with minimal risk for decades, but with it comes preconceptions that can be difficult to break through and embrace your business as your own.

In this episode, I am joined by the wonderful Georgia Mulliss an ex-IT project manager turned aroma coach.

We talk about finding your passion as a regular person who finds something that works for you, becoming extremely passionate about it and finding your way of sharing that with the world through business.

We chat about falling into expected narratives and industry ‘norms’ as our internal ‘shoulds’ take over and facing preconceptions as an MLM (Multi Level Marketing) business owner finding their voice, and discuss some of the unethical and confusing advice taught within the MLM industry.

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

Find out more about Georgia

Discover her work here:

https://www.facebook.com/georgiamulliss/

Or connect with her on LinkedIn here:

https://www.linkedin.com/in/georgia-mulliss-ickfree/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Starting a business is like stepping into an advice-fuelled firing range. Everyone has their tips, tricks, hacks and habits and it can be overwhelming to listen, learn and remember who you are in the centre of all this.

In this episode, I’ll be busting some myths about what really works (spoilers: it’s not one size fits all) while helping you to find the big questions, missing puzzle pieces and figuring out the strategy before the action happens.

I’ll talk about formulas, frameworks and phony advice - how to tell the difference and what you can learn from each. Because you can always learn something!

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

50% of your audience are female. How much do you consider that fact when you create your products, services, marketing and content? And how do you appeal to women in an authentic, meaningful way, without patronising them?

In this episode, I’m joined my the wonderful Amber Lee, a copywriter who creates original female-focused content, working with startups and new businesses, to help them get to the point and show off what they do best.

We talk about her unconventional route into copywriting, the importance of building a business community, our problems with Paw Patrol, and why a lot of businesses and brands don’t talk to women in their marketing… but they should!

If you yourself are female, you probably do. As Amber says in this episode: women are generally pretty good at talking to women! But what if you’re not? How do you ensure that what you’re creating will appeal to women as well as men, so you’re not missing out on 50% of your customer base? Amber shares some great examples and top tips in this episode!

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

Find out more about Amber

Get the lowdown on her work here:

https://yesamberlee.co.uk/

Or connect with her on LinkedIn here:

https://www.linkedin.com/in/yesamberlee/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

What do I post, where and how often?! Everyone talks about what you need to do to create content that's captivating to your audience and clients, but how about creating a process that's captivating TO YOU, so you can create & show up consistently!?

Just imagine content creation…

...saving you time

...being enjoyable and fun

…helping you get the clients and customers you really want!

News flash: it’s totally possible, but first we need to understand what you are being told that is bullshit!

In this episode I bust some myths, share some different perspectives on content creation & content marketing, as well as dropping some truth bombs that might fly in the face of what you hear elsewhere.

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

-----

Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

The reality of owning a business is that you're gonna make mistakes! But what if there was a power in the mistakes you make? What if mistakes are actually great!?

In this episode I’m joined by Alex Moore - copywriter and self proclaimed offer engineer. Alex helps client-based businesses stand out in crowded markets through the power of their offer. We discuss how embracing mistakes, rather than fearing them, could get you further than hustle and hard work. 

We also hear from Alex on his approach to experimenting and making mistakes in his business, along with how he aims to build a business that supports the life that he dreams of - not the other way around. A great listen if you need a reminder that mistakes are your greatest source of learning as a business owner!

If you enjoyed this episode, please follow, rate and review, as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

Find out more about Alex:

Connect with Alex and learn more about his work over on LinkedIn: https://www.linkedin.com/in/alex-james-moore/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]