How do you get more done in less time?

In this episode I’m joined by Lynn Howard, Entrepreneurial Development Strategist & Co-Author of The Pursuit of Badasserie. Lynn shares her tough, traumatic, but hugely inspiring journey as a human, and how that has influenced her unconventional approach to growing multiple hugely successful businesses.

Lynn shares some of the secrets behind her unstoppable and laser-focused work ethic, including just how she gets so much done in a surprisingly short amount of time. We discuss why one size really doesn’t fit all, including the importance of not comparing ourselves to others, defining our own success measures and how to ensure we have the right people around us to meet our needs. As Lynn says, to go fast, go alone, but to go far, you need to go together.

If you enjoyed listening to this episode, please follow the podcast, drop us a rating / review and hit us with your stories and opinions. We’re here for it! 

Find out more about Lynn:

Connect with her on LinkedIn here: https://www.linkedin.com/in/lynnahoward/

To nab a copy of her incredible book, head to Amazon: https://www.amazon.co.uk/Pursuit-Badasserie-Create-Business-Abundance-ebook/dp/B0B5NFZQ3R

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Who is in control of your time - you or your diary!? 

As business owners we always have lots to do - we fulfil many different roles, we're super passionate about what we do and we're forever coming up with new ideas. One of the benefits of running your own business is that you can always make more money - but what does that truly give you if you don't have the TIME to enjoy it? Is it really possible to create more time in your day/week/life!? 

In this episode, I share a simple framework I often use with my clients, to help you understand how to win back some of your oh-so-precious time. I'll give you an overview of the five key areas to explore within your business to understand how you could be making the best use of your time, including clever approaches to streamlining your client experience and even social media. I also share some tips on what to do if you're not sure where your time is going right now, so you can implement some of the steps from TOAST in our business and actually see the difference for yourself.

If you've enjoyed this episode drop me a message at [email protected] - I'd love to hear from you and what you "toasted" in your business. And please don’t forget to follow the pod, leave a comment or drop us rating or review!

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Curious to know more?

• Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

What if the mistakes we make aren't really mistakes? What if we're focusing on the wrong things?

In this episode I'm joined by Jack Hall - a creative copywriter who wants you to sell the sizzle, not the sausage! Jack and I discuss the state of modern copywriting on social media and his refreshing approach to crafting copy for his clients: connecting with the reader and rewarding them for their time. Jack also shares some of the big realisations around his move from in-house to freelancing and some of the surprises that came up along the way. 

We also dive into the importance of the process - experimenting with how you use your time and how you boost your creativity, how you balance working on vs in your business and, of course, the all-too-necessary spectre of mistakes. We discuss why we need to normalise making them, share them and crucially, learn from them. Ultimately, embracing the journey will help you realise that THAT is the greatest destination of all.

Find out more about Jack:

And enjoy the memes:  https://www.linkedin.com/in/jack-hall-5a67a81b1/ 

If you enjoyed listening to this episode, please follow the podcast, drop us a rating / review and hit us with your stories and opinions. We’re here for it!

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

We all want to create amazing marketing content and campaigns that get results, but how? Is it really possible to win more of your favourite clients in less time?

Join me, my mic and my duvet for another snappy dose of unconventional marketing insight, as we look at how to create a marketing message that cuts through the noise and helps you stand out. This is key to saving time by pre-qualifying prospects before they reach you, and motivating them to move towards you.

In this episode, I talk you through the way of the FIST! FIST is my new framework to help you refine your marketing message and get really freakin' specific about who you're for and why they should care. Crucially, we're not talking about niching down your business, but niching down your message, so that you can attract those lovely exciting clients you're on the hunt for.

I also share some examples of how this framework looks in practice, so that you can go away and put the way of the FIST into action for your business right away.

Enjoyed this episode? Please follow the pod, leave a rating or review, or drop me a message at [email protected] to let me know what resonated with you.

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Curious to know more?

• Connect with me on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

How often do you ask yourself "What is the real truth?”

In this episode i’m joined by Antje Swart, Consciousness Elevator, who shows people how to merge their spiritual being with their peak performer, to create their desired success. We talk about the power of asking yourself the right question, in order to understand how much more you could be capable of.

Antje shares how she likes to tear up the rule book and ask questions that get to the heart of the truth, to help people uncover the solutions to their problems. We talk about the importance of surrounding yourself with folks who will ask you those direct questions, in the bad times and the good times. Antje also talks openly about her big dreams for her life and business - a moment for us all to step back, uncover our truth and realise we can dream bigger!

If you enjoyed listening to this episode, please follow the podcast, drop us a rating / review and hit us with your stories and opinions. We’re here for it!

Find out more about Antje:

Website: https://consciousnesselevator.com/

LinkedIn: https://www.linkedin.com/in/antje-swart/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

To niche or not to niche?

As a Marketing Strategist and ADHD Business Coach working with unconventional (and often neurodivergent) business owners, I get this question a lot! Honestly? It's a very valid one. There's a lot of crappy advice out there about niching down, and many people I meet have had some dodgy previous experiences of giving it a go. In this episode I tackle the two big reasons behind that:

-Why you actually need a niche

-How your niche can look different from how you think or how you've been taught

I also share some surprise benefits of niching and some honest insights from my own experience of niching down (complete with bumps along the road!). I also share some simple tips to better understand how to create a niche that works FOR you, rather than against you. 

If you'd like to go deeper on the exercise I talk about towards the end of the episode, please head over to Season 1, Episode 2: To Niche Or Not To Niche. You'll love it!

And don't forget - if you'd like some help to untie the knots around your niche, drop me an email - I'd love to hear from you: [email protected]

If you enjoyed listening to this episode, please follow the podcast, drop us a rating / review and hit us with your stories and opinions. We’re here for it!

Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]
  

Do you serve those who serve? How do you take care of yourself at the same time?

In this ep, I'm joined by the wonderful Shehnaaz Latif, a personal and professional wellness facilitator who is here to serve those who serve, with her blend of ancient wisdom and modern science.

Shehnaaz shares her experience of being "a rule breaker from the beginning” and she has come to a place in her life that makes sense for her. We talk about letting go of expectations and how Shehnaaz has crafted not one, but two businesses (!) that create space for her to serve those who serve.

We explore why time isn’t quite what we think it is, why ‘make hay while the sun shines’ is such unhelpful business advice, and how success isn’t a place we ‘reach’, but an experience we can cultivate as business owners every single day we show up.

If you enjoyed listening to this episode, please follow us, drop us a rating / review and hit us with your stories and opinions. We’re here for it.

Let’s keep the conversation going and as always, let’s do business 

Find out more about Shehnaaz:

Connect with her here: https://www.instagram.com/mywellnesszone_shehnaaz/

Discover her work: https://tootservices.co.uk/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Blimey we wear lots of hats as business owners, don’t we? Let’s be real: we don’t always have a lot of time to dedicate to updating our social media bios, much less all the other places we have a presence online. Don’t even get me started on the character limits for your Instagram bio!

In this episode I’ll talk you through the 3 key elements you need to include in your social media bios to make sure they sizzle, rather than fizzle out. We’ll talk about who you’re trying to attract, what you need to say to grab their attention and why it’s so important to tell them what to do or where to go next.

If you’ve enjoyed this ep please do leave us a rating or review, or drop me an email at [email protected] to ask any questions about making your online presence pop. I’m here for it!

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

How bold are you in your business? Bold enough to drop the c-bomb (spoiler: you'll hear it in this episode!) I’m joined by Daniel Moore for this fun, sweary and insightful instalment of the podcast - a Brand Strategist & Graphic Designer who helps fierce businesses uncover their core and show their true value. We discuss the importance of embracing and truly being yourself in your business, weirdness an' all, so that you can provoke a strong reaction with your brand, enabling you to act like a beacon for your ideal clients.

Daniel also shares with us why ‘fitting in’ is problematic business advice, and why learning to set boundaries and say no is key to creating a profitable business. We hear all about his ‘Just’ tax and how it works in practice to be bold in business.

If you enjoyed listening to this episode, please follow us, drop us a rating / review and hit us with your stories and opinions. We’re here for it.

Let’s keep the conversation going and let’s do business, differently.

Find out more about Daniel:

Discover Daniel's work, or take his brand archetype quiz:

http://www.irondragondesign.com/

Or connect with him on LinkedIn here: https://www.linkedin.com/in/danieljmooredesignmercenary/

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]

Even when we think we're being logical and rational, we're human beings, we make decisions emotionally. Where this gets really interesting is when we look at how we make business decisions. In this episode we’re getting emotional!

I’m introducing you to some fantastic insights from Harvard Business Review on emotional motivators in marketing and why this could be your secret weapon when it comes to attracting and converting the clients you really want. Hundreds of “emotional motivators” drive consumer behaviour, but I’ll cover the main 3 or 4 I would suggest considering, along with giving you examples of how to tap into these emotions in your marketing.

I’ll also talk about why we have a responsibility when we choose to leverage emotions in our marketing, and why doing it well is absolutely not about manipulating people.

If you would like to find out more about the research I reference in this episode, check out: https://hbr.org/2015/11/the-new-science-of-customer-emotions

If you enjoyed listening to this episode, please follow us, drop us a rating / review and hit us with your stories and opinions. We’re here for it.

Let’s keep the conversation going and let’s do business, differently.

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Step into Siobhan's Unconventional World

• Connect with Siobhan on LinkedIn: https://www.linkedin.com/in/siobhanrfox/
• Learn more about ADHD business coaching: https://bigpicturebusinesscoach.com/
• Get in touch: [email protected]