Ava shares what may be considered unconventional social media advice. Inspired by her personal frustrations as a social media user in 2023, and by her role in contributing to the current collective experience as a social media coach and consultant who has worked in industry for 12+ years, sharing her unfiltered personal viewpoints feels risky, but necessary. Enough of the “shoulds” - it’s time to get realistic about expectations versus reality. Her viewpoints veer from the norm; not for lack of knowledge, but perhaps from a bit too much insight. Listen for advice on how often to post, how much value to offer (because not everything needs to be a damn TED Talk), responding to DMs, follower etiquette, actual authenticity, and so much more. If you’re fighting a constant love/hate relationship with the internet, this counterintuitive social media advice will deliver the fresh perspective you desire. 

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