If you've ever worked with an attribution model, or are considering investing in an attribution model, we have some bold opinions and practical advice you should hear.

It seems like data privacy has replaced data security as the big topic around data. Maybe it's just Facebook getting in the news more often these days?

In this edition of the podcast, we're talking about marketing data that matters: The metrics that influence business results. That could be anything. From a clickthrough to a paid search budget allocation, we help you identify effective KPIs.