Under the Influence Podcast

In today’s solo, Whitney unpacks her process for hiring, exploring the importance of hiring people who excite you and having a shared vision with your team. Whitney breaks down what she looks for when hiring, why creating clear expectations is critical, and the systems she has for communication to build trust and strong company morale.

In this episode of Under the Influence:

• Factors Whitney considers when hiring
• Investing in your hires to reduce turnover
• Having a shared vision with your employees 
• Communication systems to build trust & company morale
• How Whitney’s hiring process has evolved

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

Aimee Yang is the Founder and CEO of BetterBrand, a consumer food tech company working to challenge the status quo of diet and healthy eating by taking on the refined carbs industry. Born in LA, BetterBrand is transforming the most carb-heavy foods into the least, starting with bagels.

Aimee launched BetterBrand in 2021 after securing a record-breaking $1.2M pre-seed round, making Yang the first American female founder to raise over $1M in a venture-led pre-seed round across the food tech, consumer, and food and beverage industries (via Crunchbase). The round was led by VERSO Capital, placing Better Brand in a portfolio amongst unicorns Impossible Foods & Eat JUST.

Through BetterBrand, Aimee believes that unnecessary limits are meant to be broken; that everyone deserves to enjoy freedom and joy to the fullest; and that we can create a Better world, together.

In this episode of Under the Influence:

• BetterBrand origin story: disrupting diet culture & the food industry
• Turning a bagel into the carb equivalent of 2 banana slices
• Bringing joy without deprivation into eating 
• Investing in your brand at the start
• Being movement vs. product focused

Connect with Aimee:

• IG: @eatbetter 
• Website: eatbetter.com 
• TikTok: @eatbetterbrand 

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

Today, we’re looking at influence and marketing through the lens of the craft beer industry with brewer and brand ambassador for Ballast Point Brewing Co., Jeff Lozano.

Jeff Lozano left a career in nursing to get his foot in the door of the San Diego brewing industry any way he could. He started as a weekend night-shift janitor at Ballast Point and worked his way up to brewer within three years. Jeff has worn many hats over the years; his climb has been fueled by punk rock and relentless thirst for great conversation. Ultimately, his career has led him to become one of the faces of the brand as an ambassador and host of “Dedicated to the Craft”. The podcast reflects what he values the most – sharing great stories with great people. He lives in Normal Heights with a wife of 5 years and two children, a daughter (2) and a son (18 months).

In this episode of Under the Influence:

• How Jeff climbed the ranks at Ballast Point Brewing
• How the synergy in brewing is reflected in the work culture
• The marketing and artistic branding of Ballast Point Brewing Co.
• How storytelling + transparency on social media leads to influence
• Whit + Jeff’s Ballast Point Brewing beer tasting

Connect with Jeff:

• Jeff’s IG: @jefflozano 
• Ballast Point’s IG: @ballastpointbrewing 
• Website: ballastpoint.com 
• Podcast: Dedicated to the Craft

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

In today’s solo, Whitney is unpacking how she shifted out of scarcity mindset by releasing the tight grip she had on her agency. She talks about her process for healing the disappointment and resentment she had been holding onto, and how shining a light on these harbored emotions allowed her to bring in new opportunities.

In this episode of Under the Influence:

• How Whitney has experienced scarcity mindset
• How letting go resulted in Whitney’s agency growing
• Being radically transparent with your team
• Healing resentment & disappointment with her agency
• Writing exercise to unpack unhealed emotions

Resources:

• Christina: christinathechannel.com 

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

Ali Bonar is CEO & founder of Oat Haus, a food company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Granola Butter out of her eating disorder recovery, and is passionate about helping others with body image and food freedom. She lives in Philadelphia with her partner Eric and dog Squishy.

In this episode of Under the Influence:

• How Ali’s eating disorder recovery led her to create Oat Haus
• Create community by showing behind the scenes of your business
• Real talk about the struggles of entrepreneurship 
• How to connect with customers & leverage social media for growth
• How to harness the power of influence & opinion leaders

Connect with Ali:

• Oat Haus: oat.haus 
• IG: @oat.haus 

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

In today’s solo, Whitney shares her recent experience with navigating anxiety and how she’s been prioritizing mental rest. She takes you through her key practices for moving through her fear, exploring how creating space to mentally purge, feeling through the emotion, and leaning into self-forgiveness have been crucial tools for her self-healing.

In this episode of Under the Influence:

• How Whitney’s practicing mental rest for her anxiety
• Meditation and mental mind dumps
• The power of humanizing your fear to move through it
• Giving yourself space to feel your emotions
• What self-forgiveness looks like for Whitney

This show is supported by:

• Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!

Connect with Whitney:

• Instagram: @whitneyeckis
• Podcast IG: @undertheinfluence.pod  
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

Call it passion, love of people, or maybe just a natural knack for storytelling — whatever it is she's fueled by, Jess isn't slowing down any time soon. From the get-go, she knew her desire to represent brands and leaders with a purposeful story was a strong one, and after 12 years in PR -- seven at the helm of BAM The Agency and five leading communications for the Fresh Snacking leader, Perfect Snacks -- Jess launched Maven Consulting in 2020 to help consumer brands get their PR strategy on the right track, on their own terms and own time.

With an overwhelming desire to bring great brands, people, and products to life in the form of storytelling, she believes the real magic happens when those stories are told in the right way, at the right time, and to the right audiences (aka “the trifecta”). She's obsessed with finding the unique trifecta for each and every brand she engages with and is excited by the process of uncovering how that trifecta aligns with its respective needs, wants and goals at its current (always unique) life stage.

In this episode of Under the Influence:

• How Jess is revolutionizing the PR & consulting world
• Network by forming genuine relationships
• Influence comes from trust, values, & emotional connection
• What to know about stakeholders & influencer marketing
• Tap into your target market by connecting to those with influence

Connect with Jessica:

• Instagram: @mavenconsulting.co ; @jess_rian
• Website: mavenconsultingco.com

Connect with Whitney:

• Instagram: @whitneyeckis
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

Buckle up ‘cause Whitney’s coming in hot to open up a dialogue around what it means to be a woman in our society. She shares her own personal stories of experiences that left her feeling manipulated, disgusted, and small, and why it’s critical that we talk about these issues and stereotypes that women face every day.

In this episode of Under the Influence:

• Whitney’s experience being raised by her dad & the lack of gender roles
• Personal stories of unfair treatment because of Whitney’s gender
• The standard women are held to & the stereotypes experienced
• How to open up conversations on women’s experiences in society
• How we can challenge and encourage each other to grow

Connect with Whitney:

• Instagram: @whitneyeckis
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

Today, Whitney is talking to Jake Kelfer about what is really required to create the freedom for the life we want. Jake is a lifestyle entrepreneur, business coach, and life elevator dedicated to helping people create transformational experiences and achieve their true potential through connection.

In this episode of Under the Influence

• What happens when your dream is redirected
• Creating the perfect schedule
• Overcoming entrepreneurial guilt
• How to become more productive, higher performing, and freedom achieving 
• Growing your network and using your influence

Connect with Jake:

• Instagram: @jakekelfer
• Website: jakekelfer.com
• Books 

Connect with Whitney:

• Instagram: @whitneyeckis
• Eckis Marketing: @eckismarketing
• Get Supr: @getsupr
• More information about the show + businesses: whitneyeckis.com

This show is produced by Soulfire Productions

Whitney takes you on yet another adventure via solo episode. She shares about the immense undertaking the Get Supr launch was and reflects on social media feedback post-launch. Whitney shares about the mental and physical burnout she is experiencing, the purpose behind our burnout and provides her own three actionable tips on how you could move through your own burnout season.

Follow Along!

Whitney: @whitneyeckis

Eckis Marketing : @eckismarketing

Get Supr : @getsupr

More information about the show + businesses: whitneyeckis.com