People buy you before they buy your message. If people are thinking of booking an appointment to see you, the first screen is 'is this person credible? Can I trust this person?". Communicating well about and with research is a key way to demonstrate your credibility. But it's not about spouting stats and citing papers! 

In today's podcast, Dr. Ryan Seaman joins the podcast to talk about how to drip-feed research in your practice communications in an easy way that will help people better understand the true value of chiropractic AND upgrade your credibility.

Dr Ryan is a practicing chiropractor, a coach, and the President of The Australian Spinal Research Foundation.

To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about

To increase the perceived value that people get (highly satisfied clients) I suggest you look at:

– The Retention Recipe https://insideoutpractices.com/the-retention-recipe

– The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

– The Matrix https://insideoutpractices.com/the-matrix

To learn how to feel confident communicating chiropractic in any situation check out the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

Effective marketing is a key to you helping more people. There are so many people in your community that need your care and a well-executed marketing plan will help more people know, like, and trust you so that they seek your care.

Dr. Angus Pyke is a chiropractor who has spent years mastering the art of heart centred marketing. In this episode, he shares what you need to do today to help more people and grow your practice.

To learn about Angus's programs go to https://www.anguspyke.com/

To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about

To increase the perceived value that people get (highly satisfied clients) I suggest you look at:

– The Retention Recipe https://insideoutpractices.com/the-retention-recipe

– The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

– The Matrix https://insideoutpractices.com/the-matrix

To learn how to feel confident communicating chiropractic in any situation check out the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

Would you like to get more referrals?

If you're like most chiropractors you would LOVE to have a practice that gets lots of referrals. People who are referred to you typically 'get it', they're easier to work with, and having lots of referrals makes it way easier to sustain and grow your practice.

In today's episode, I will map out why people refer (and why they don't), why the number of referrals you get is a great metric, and break down the formula for referrals.

To increase the perceived value that people get (highly satisfied clients) I suggest you look at:

– The Retention Recipe https://insideoutpractices.com/the-retention-recipe

– The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

– The Matrix https://insideoutpractices.com/the-matrix

To learn how not to be perceived as risky check out the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

The bottom line is your practice is a business. Yes, you are there to help people, but if it doesn't work as a business you can't help anyone. The challenge for many of us is that we have to wear so many hats; doctor, HR manager, leader, etc that the role of CEO of the business is often neglected. This means that, as a business, your practice is never as great as it can be.

Dr. Billy Chow has a unique perspective. He's a chiropractor AND has an MBA. He's owned and run multiple practices and also worked on and in healthcare businesses outside of chiropractic. This means he knows and lives chiropractic but can also see the blind spots that many of us have. In this episode, he shares powerful ideas that will help you take your business to the next level.

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe.

To contact Billy email [email protected]

To learn more about Black Diamond Club blackdiamondclub.com

Check out Splice Marketing splicemarketing.com.au

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

The moment of truth is that moment when you present your recommendations. It's the moment they either say yes or no. It's a challenging moment because you, as a chiropractor, have different beliefs, values, and priorities. 

Communicate well and it sets up a long-term win-win relationship.

Communicate poorly and it can create negative PR, low follow-through, and dissatisfied patients/ clients.

In this episode, we will go through exactly how to get the moment of truth right!

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

Would you like to have a practice full of people who love what you do and you love seeing? Dr Alison Asher has created exactly this type of practice. It's a boutique practice. You can only start care if you have been recommended by another practice member. And she doesn't have a CA. It allows her the flexibility to do all the other things she does (coaches, reads, has an amazing family, and runs "Chicks Who Click" with her friend Sam).

Learn more about Chicks Who Click here https://www.lovecwc.com/

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

One of the best investments you can make is to invest in your own development. You see when you improve or grow it not only helps you be more successful it also makes you happier!

I have previously mentioned the development curriculum that I have used in my practice to help our team grow. In this week's episodes, I go through the key elements of it. You will learn the resources that can help you (and your team) grow, be more successful, and be happier.

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

This week's guest is Melissa Sandford. Melissa has been CEO of the United Chiropractors Association in the Uk for years, is an owner of a thriving practice, sits on two chiropractic college boards, trains chiropractic teams, and helps women in chiropractic live happier lives! In short, she is making a huge impact.

In this episode you will learn what it takes to get a lot done while still having time for yourself and your family!

Check out Melissa's next online CA training https://buytickets.at/crystalclearsolutions/569480

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

Whether you are an associate, have associates, or will in the future there is a simple 3 part framework that will allow you to have things set up to thrive.

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message

What if you could tell the 'big idea' in a way that went viral?

That's one of the many questions that Dr Angus Pyke and I address in this episode.

Angus is a great chiropractor, a genius at marketing, and an all-around phenomenal human. He is one of my closest friends and one of the people that I love learning from. We are part of a book club where we read a book a month then get together to talk about what our takeaways are. This month's book is "Made to Stick" by Dan and Chip Heath. It's about "why some ideas stick around and others die." Sounds useful, hey? This month we thought it may be useful for you to hear our thoughts on the book and how to apply the ideas to your practice. 

Check out Angus's podcast https://podcasts.apple.com/us/podcast/marketing-your-practice/id1370714740

Learn more about Angus's programs https://www.anguspyke.com/

To learn more about Martin's approach to the first 12 visits check out the https://insideoutpractices.com/the-retention-recipe

Check out the Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

or the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message