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Underconsumption core has been dominating TikTok feeds and wider conversations. But is it really a useful trend that signifies that we’re (finally) shifting away from hyper-consumerism as a society, or just another attempt by the well off to aestheticize poverty and avoid dealing with real issues? Let’s take a deeper look at this trend to unpack what’s really going on, and analyze whether it’s a solution or just creating another problem…

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