In This Episode…

We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.

Show Notes

·      [00:48] Are you a coffee or tea drinker?                

·      [02:19] Can you give a brief rundown about your expertise?               

·      [06:57] What does the current PR landscape look like?       

·      [10:38] Has there been a dramatic shift in PR in 2020 and 2021?         

·      [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.

·      [12:32] What do PR pros miss when reaching multicultural communities?

·      [19:11] Is multicultural messaging going to be even bigger this year?

·      [22:32] What has been effective in reaching multicultural communities?

·      [25:05] Make sure your influencer list is up to date?

·      [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?

·      [26:47] If you could create any PR strategy, what would you create?

·      [27:28] Final thoughts

People and Companies, We Mentioned in the Show

·      Stephen Chavez was our guest today. Learn more about ChavezPR.

Episode Length: 29:50

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