Catherine Seeds is the president and CEO at Ketner Group Communications. Over the past 21 years at Ketner, Catherine has helped leading companies in the retail, grocery, hospitality, and technology industries create and manage comprehensive and unique communications campaigns. Here, she shares how retail has changed since the pandemic and why Gen Z’s feelings about retail are different from older generations.

Key Takeaways:

- How younger people see retail differently

- How COVID-19 pushed retail innovation

- New retail opportunities presented by AI

Episode Timeline:

3:45 An overview of Ketner Group Communications

5:30 The biggest change in the retail industry over the past 21 years

8:00 What it was like working in retail PR during the COVID-19 pandemic

9:30 Shopping during the pandemic

10:00 Why Gen Z's attitude towards retail is different from older generations

11:45 Why are younger people less interested in brands?

16:30 How are brick-and-mortar stores innovating through technology?

17:45 New retail opportunities courtesy of AI

19:30 The grocery store of the future

22:00 What does the future hold for Ketner?

This episode’s guest:

• Catherine Seeds

• Ketner Group

• Ketner Group’s Instagram and Twitter

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