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Please find some links and notes from the 2 Regular Guys Podcast. It is extremely important to understanding who your customer is. On this episode, Aaron Montgomery explains to us how some companies are missing the boat and what to do instead. We also explore why this matters and what you can do to improve your business.

Sponsored by: SGIA.org

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * A very good online article in Impressions titled How to Increase Staff Motivation by Connie Smith. She offers a list of things you can do that cost no money. * Great new tip sheet by Terry Combs in Impressions - Factors for Direct-to-Garment Printing Success

Understanding Who Your Customer Is Terry: Start by giving us an overview of what we are going to talk about this week.You guys are kind enough to let me explore this with you today, and the reason it came up is through some thinking and exploring of my wife’s side business of selling Rodan and Fields. You would think the customer is skincare related, but if you dig in the real customer for my wife is the person, in this case typically ladies, who are looking for their own side businesses. My wife went into it thinking it was selling skin care but is now having to pivot after figure out who the customer really needs to be. That got me thinking about our business environment and business in general. Things are changing so rapidly in our business worlds, to, me it seems the people that have the best chance of success are the businesses who have a very clear understanding of who their customer REALLY is and how they tick. Then understand that your customer is ever changing and could be different today than it was just a few years ago. Think of companies like Sears or JCPenneys. Or the story of Polaroid.  I think you can look at this on a lot of levels and also see some really major companies facing some major challenges ahead and I personally think some of their problems might be related to not understanding who their customer is. See Facebook.Erich: Tell us more about how you see Facebook missing who their customer really is- I know tons of people are going to question how such a huge entity with so much information could not know its customer profile.Yup Facebook. The company we all though was too big to fail if for the first time really in their history showing some negative numbers in their world. Now, this is not to say they are going away anytime soon,