Ian has had it with this country’s fawning worship of tradies. And by this country I mean all our governments.

Watch their announcements and you would believe there is literally no other industry in Australia. So tradies are showered in subsidies despite being among … THE LEAST COVID-AFFECTED SECTORS IN THE COUNTRY.

Sure it's annoying, but it's also doing real damage to women as the COVID recession hits home. And to sectors like tech, where real Australian innovation gets no recognition at all.

The story of one manager who destroyed his health and youthful good looks to find out what was really going on in his business.

To celebrate US election day, we look at brands that have Trump, Biden and Obama characteristics.

Facebook is a Trump brand. So is Rolex. The ultimate Biden brand is ... Nescafe. Apple is an Obama brand. Find out why.

Nvidia just released amazing tech that reduces videoconference blur and stutter by using a photo of you as an avatar. Then it uses data points off your real face to animate the avatar.

Amazing tech, yet it also raises the question of the difference between Zoom and real you. Will you choose to stay the same age forever on screen, so there's this Tinder-style age discrepancy when people meet you?

We look at how to future-proof yourself against being replaced by avatars and other AI. And I talk about the weirdness of constantly being mistaken for a famous actor, who is very much not a Hemsworth.

Good news at last! I’ve signed a book deal with the world’s most beloved publisher, Penguin Random House. An absolute life highlight. Here's how.

A moment’s silence for the passing at age 25 of Internet Explorer, Microsoft’s unloved web browser. A reminder that nothing is permanent in business.

I’ve had it with our business, and most others, being the rule-abiding good guys. While arrogant global tech companies dodge all responsibility for keeping their staff safe and properly paid.

Two Sydney food delivery riders died in late September: UberEats rider Dede Fredy and Hungry Panda worker Xiaojun Chen. It’s a tragedy those two men died. But not at all surprising.

This is the end result of tech companies’ detached contempt for the people their algorithms control, and for the society they operate in.

As government subsidies roll back, we move into the end times for businesses hammered by COVID-19.

In sectors like ours, they’ve been in suspended animation for six months waiting for some kind of miracle.

Now shit’s about to get real. No point in sugar-coating this, weaker businesses are going to die.

Let's try to stop your business being one of those. Here are a few things you should be across to save the day.

Dissecting a government 'Staycation' campaign that's wall-to-wall middle aged guys in suits.

And why that makes no sense on any level.

Full story with the photo here:

Wish you had a huge following? A public figure known and respected by thousands of people?

All of whom pay money each year? Sounds cool.

But deep down we know it takes charisma, good looks and a limitless urge for pushy self-promotion. I don't have that, and maybe you don't either.

So this week, a story of how a quiet, modest guy named Don broke that stereotype and drew tens of thousands to his vision.

Written version with pictures here: https://ianwhitworth.net/how-a-hermit-introvert-with-no-digital-skills-got-65k-followers/