Undisruptable

Undisruptable

By Ian WhitworthBusinessEntrepreneurship
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Undisruptable episodes

  • Time To Put Government Tradie Fetish In The Skip

    Ian has had it with this country’s fawning worship of tradies. And by this country I mean all our governments.

    Watch their announcements and you would believe there is literally no other industry in Australia. So tradies are showered in subsidies despite being among … THE LEAST COVID-AFFECTED SECTORS IN THE COUNTRY.

    Sure it's annoying, but it's also doing real damage to women as the COVID recession hits home. And to sectors like tech, where real Australian innovation gets no recognition at all.

    7 min
  • Are You A Trump, Biden or Obama Brand?

    To celebrate US election day, we look at brands that have Trump, Biden and Obama characteristics.

    Facebook is a Trump brand. So is Rolex. The ultimate Biden brand is ... Nescafe. Apple is an Obama brand. Find out why.

    7 min
  • Where's Hemsworth? Corporate Tinder Syndrome And Virtual You

    Nvidia just released amazing tech that reduces videoconference blur and stutter by using a photo of you as an avatar. Then it uses data points off your real face to animate the avatar.

    Amazing tech, yet it also raises the question of the difference between Zoom and real you. Will you choose to stay the same age forever on screen, so there's this Tinder-style age discrepancy when people meet you?

    We look at how to future-proof yourself against being replaced by avatars and other AI. And I talk about the weirdness of constantly being mistaken for a famous actor, who is very much not a Hemsworth.

    9 min
  • Food Fatalities: UberEats Must Do Better Than This

    I’ve had it with our business, and most others, being the rule-abiding good guys. While arrogant global tech companies dodge all responsibility for keeping their staff safe and properly paid.

    Two Sydney food delivery riders died in late September: UberEats rider Dede Fredy and Hungry Panda worker Xiaojun Chen. It’s a tragedy those two men died. But not at all surprising.

    This is the end result of tech companies’ detached contempt for the people their algorithms control, and for the society they operate in.

    7 min
  • COVID Zombieland: End Times Survival Tips

    As government subsidies roll back, we move into the end times for businesses hammered by COVID-19.

    In sectors like ours, they’ve been in suspended animation for six months waiting for some kind of miracle.

    Now shit’s about to get real. No point in sugar-coating this, weaker businesses are going to die.

    Let's try to stop your business being one of those. Here are a few things you should be across to save the day.

    10 min

About Undisruptable

From the publisher's feed

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of…

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