In last week's story I mentioned that pivots are a bit of a media fantasy. It got more readers than any previous story.

But hey, if a pivot can provide any cash at all while our industry's normal work is illegal, we’re up for it.

So this week: we go behind the scenes on a modest pivot we’re launching today. The idea development, the launch, the highs and lows of PR. 

Sure we're all stressed. But for people still on their regular salary feeling it’s tough: time to step back and curb your got-a-job privilege.

We’re in danger of society breaking into a two-level, haves-and-have-nots situation. Based on pure luck.

One level that has real challenges, but their cash is still flowing.  And an underclass of people who used to work in whole industries that  died.

Why pivots are a media illusion.

Why you should do small things for suffering business.

And why wearing a mask has nothing to do with science.

3000 laid-off Virgin airline workers get a photo autographed by Richard Branson.

It's a tone-deaf dick move in a terrible year.

It's what happens when your default setting is: marketing.

Learn from a major bank CEO's example on how to be better at this kind of thing.

Most people treat LinkedIn like a video game, focused only on the high score. 

That approach makes you bad at sales, networking, job prospecting or whatever else you're trying to do.

We look at counter-intuitive ways to get real commercial results on LinkedIn.

Why businesses have in common with a chimp colony. And why keeping your staff working at home permanently will give you an ominous skills and culture black hole.

Over the last month the Gen Z Tik Tok kids have delivered some brutal reviews of millennials for their love of Harry Potter Buzzfeed quizzes, and using words like doggo. They came down particularly hard on 'adulting'. And they were right.

The business world needs more adults of all ages. This week, we look at how to be an adult, and why it's a valuable skill in any situation.

Facts and logic have never been so irrelevant for persuasion. 5 tips to change people's minds now that they construct their own reality from Facebook comments.

COVID has brought out new entitled habits that are really bad if they infect your business. 

Learn if you're a Karen, and what to call a male Karen.

Knowing when to trust people is near top of the list of business skills. And all the liar-detection tips you read in self-help books are just wrong.

Plus the 4 coronavirus management cliches that need to go in the bin right now.