What separates high performers from the rest? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Aaron Salko—global sales leader and author of The Ninth Stratum—to break down the science of human performance. From fear and routines to the 9 levels of mastery, this episode delivers a roadmap to elevate how you lead, parent, think, and show up in life. Aaron shares lessons from coaching Fortune 100 executives, creating high-performance frameworks, and even writing a children’s book with his daughter. Learn how standards, self-awareness, and subtracting distractions can unlock the next level of your potential. 🔥 Topics Covered: The 5 categories of human performance How to build your “return on intention” Why fear isn't your enemy The real reason most teams underperform What entrepreneurs must do to win 📘 Grab The Ninth Stratum and follow Aaron Salko: @ninthstratum A
 

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Roof Scientist 00:00:00 Intro: Who is Aaron Salko? 00:01:00 Boogers Have Feelings Too - Writing With His Daughter 00:03:00 Building a Career on Performance Psychology 00:06:00 What Makes Someone a “High Performer”? 00:09:00 Standards vs. Goals in Life and Business 00:13:00 The Science Behind Meal Prep & Fueling Focus 00:16:00 The Five Daily Wins of High Performers 00:19:00 Morning Journaling and Flow State 00:22:00 How Alcohol Impacts Courage & Performance 00:25:00 The 5% Difference Between Good and Great 00:28:00 Accidental vs. Intentional Impact 00:30:00 Coaching Composure & Fixing Underperformance 00:34:00 Transitions: How High Performers Reset Between Roles 00:38:00 Teaching Leadership Through Sports 00:41:00 The Role of Fear in Personal Growth 00:45:00 Triggering Change in Underperformers 00:49:00 The Nine Stratum Framework Explained 00:53:00 Why Teaching is the Fastest Path to Mastery 00:55:00 Subtraction Over Addition: Jeff’s Framework for Focus 01:00:00 Skill Process Breakdown & Mental Preparation 01:03:00 Jeff on Discipline Listening & Michael Reddington 01:06:00 Leaders Deserve the Teams They Build 01:08:00 Final Thoughts on Systems, Performance & Change 01:10:00 Aaron’s Curveball: Starting Over with a Purpose 01:11:00 Final Message: The Power of Kindness #HighPerformance #LeadershipDevelopment #EntrepreneurMindset #JeffDudan #AaronSalko #FranchiseLeadership #UnemployablePodcast

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Are you ready to step into the arena? In this power-packed episode of Franchise Fridays, Jeff Dudan breaks down why every franchise owner must be the face of their business. He shares real-world stories, tactical leadership tips, and lessons from decades of experience in franchising. Discover how to: Create reputational lead flow (no more buying weak leads) Attract and retain top talent in your local market Build meaningful partnerships with suppliers, banks, and agencies Eliminate business latency through leadership clarity Train like a business athlete—physically, mentally, and strategically Build a business that reflects your energy, intention, and vision This episode is your wake-up call if you're considering franchise ownership or already in the game. It’s not about managing—it’s about leading. 👉 Stay sharp. Stay focused. Stay unemployable in the best way possible.  

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Roof Scientist 00:00:00 Why You Must Be the Face of Your Franchise 00:02:28 The Power of Reputational Leads 00:04:56 Building Capacity and Retaining Talent 00:07:25 Leveraging Your Support Community 00:09:53 Leadership Roles That Drive Growth 00:12:21 Franchise Ownership: A Beautiful Struggle #FranchiseFridays #Leadership #FranchiseOwnership #JeffDudan #HomefrontBrands #Entrepreneurship #BusinessGrowth

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What if your greatest pain was the beginning of your purpose? In this episode of Unemployable with Jeff Dudan, Rick Walker reveals how he went from painting flagpoles and living in a van to launching multimillion-dollar businesses, leading nonprofits in 53 countries, and becoming a force for men searching for truth, identity, and meaning in today’s chaotic world. Author of Nine Steps to Build a Life of Meaning, Rick opens up about early trauma, imposter syndrome, faith, fatherhood, power, and redemption—and how he uses those experiences to help others escape the trap of comfort and build a legacy through service. This is a vulnerable and courageous conversation about what it really takes to become a man who leads.

 Rick Walker

 Rick's LinkedIn

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Roof Scientist 00:00:00 – Intro: Who Is Rick Walker? 00:01:03 – Pick a Master or One Will Be Thrust Upon You 00:04:00 – What Is Truth, Really? 00:05:36 – Rick’s Early Life: Poverty, Pain & Purpose 00:07:45 – Breaking Family Patterns and Creating Change 00:10:58 – The Entrepreneurial Spark: First Business at 15 00:13:48 – Leading 400 People by Age 26 00:15:35 – Global Impact: Building Nonprofits in 53 Countries 00:17:57 – The Treasure Principle: Why Rick Gave It All Away 00:21:45 – Power, Responsibility & the Leadership Paradox 00:24:30 – The Search for Meaning in a Comfort-Obsessed Culture 00:26:02 – Why Most People Don’t Know What They Want 00:28:47 – Meaning vs. Significance 00:30:08 – The Book’s Mission: Nine Steps to Meaning 00:31:13 – The Male Identity Crisis in 2025 00:34:23 – Masculinity: Strength, Clarity & Service 00:36:12 – Why Struggle Is the Path to Fulfillment 00:38:51 – Good vs. Evil: Framing the Bigger Battle 00:40:37 – Social Media, Influence & Consensus Culture 00:43:58 – Business, Politics, and Owning Your Voice 00:45:15 – Running for Congress and the Cost of Truth 00:48:11 – Power vs. Influence in Today’s World 00:50:29 – How to Reach Underperforming Men 00:53:41 – What Employees Really Want: Meaning, Mastery, Mission 00:56:41 – Who Has the Biggest Disadvantage in Society? 01:01:29 – Men and Mental Health: The Silent Struggle 01:07:47 – The Beauty of Redemption and Forgiveness 01:10:10 – Has the Truth Been Hijacked? 01:13:09 – Are We Witnessing the End of Human-Led Storytelling? 01:16:26 – AI and the Future of Self-Perception 01:20:23 – Why Survival Is Still the Deepest Human Driver 01:23:43 – AI and the Illusion of Power 01:31:21 – Elon Musk and Pattern Recognition 01:34:42 – If Rick Had to Start a Business Today... 01:36:08 – Why Hercules Is on the Cover of the Book 01:41:24 – Final Thought: The Sentence That Changed His Life #RickWalker #JeffDudan #Unemployable #MenWithPurpose #MasculineLeadership #MeaningOverMoney #MasculinityIn2025 #RedemptiveLeadership #TruthAndPower #Entrepreneurship #PersonalGrowth #FaithAndBusiness #LifeOfLegacy

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👉 Ready to buy a franchise? Before you sign anything, watch this. In this episode of Franchise Fridays with Jeff Dudan, we reveal 5 franchise X-factors that matter more than money — and could make or break your success. Whether you’re eyeing a food, pet, property services, or home improvement franchise, these are the hidden essentials you must evaluate first. ✅ What you’ll learn: The real “capital” you’re investing in (hint: it’s not just money) How to spot a franchise with leadership, legal, and marketing support that actually helps you win The key validation questions to ask existing franchisees Why technology and durability could save you from failure What makes Homefront Brands different in building durable, scalable businessess
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Roof Scientist 00:00:00 — Introduction: 5 Franchise X-Factors That Matter More Than Money 00:01:30 — X-Factor 1: Capital (Intellectual & Human) 00:06:00 — X-Factor 2: Validation (What Franchisees Can Tell You) 00:10:00 — X-Factor 3: Support (The Guardrails for Success) 00:14:00 — X-Factor 4: Technology (The Smart Franchise Advantage) 00:17:00 — X-Factor 5: Durability (Building a Business That Lasts) 00:19:00 — Final Takeaway & Your Next Steps #FranchiseSuccess #FranchiseXFactors #BusinessOwnership #FranchiseOpportunities #Entrepreneurship2025 #FranchiseTips #FranchiseAdvice #HowToFranchise #BusinessGrowth #FranchiseJourney #SmallBusinessOwner #FranchiseLife #FranchiseFridays #UnemployableWithJeffDudan #HomefrontBrands #FranchiseEducation #BusinessMindset #FinancialFreedom #StartYourBusiness

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Is Tanning Safe? Skin Protection Tips You Need GoGlow CEO Melanie Richards' Summer Guide Summer’s here, and so are the dangerous UV rays that threaten our skin. In this Unemployable with Jeff Dudan episode, we’re joined by Melanie Richards, the CEO and founder of Go Glow, a revolutionary airbrush tanning company that’s changing the game in sun safety. Learn how to protect your skin from the sun while still getting that perfect summer glow, all without the harmful effects of traditional tanning beds or sun exposure. With Melanie’s expertise, you’ll discover the importance of safe tanning practices, the risks of UV rays, and why Go Glow is the future of sunless tanning. Melanie shares her journey from probation officer to entrepreneur, founding Go Glow, and creating a healthier alternative to dangerous sun practices. We’ll also explore the growing awareness around skincare, the pros and cons of sunscreen, the myths behind tanning pills, and why taking care of your skin is more important than ever. Whether you're a sun-worshipper or new to the world of tanning, this episode will arm you with the knowledge you need to protect your skin this summer. Don’t miss this enlightening conversation on skincare, entrepreneurship, and the future of the tanning industry! GoGlow  Melanie Richards Insta Melanie Richards LinkedIn

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Roof Scientist 00:00:00 - Intro: Meet Melanie Richards, Founder of Go Glow 00:05:15 - How Traditional Tanning & UV Exposure Affect Your Skin 00:10:30 - The Importance of Sun Protection & Safe Sun Exposure 00:15:00 - The Risks of Sunblock Products: What You Need to Know 00:20:45 - Go Glow's Safe Sunless Tanning Solution 00:25:00 - Do Tanning Pills Really Work? Melanie’s Expert Opinion 00:30:00 - From Probation Officer to Entrepreneur: Melanie’s Journey 00:35:00 - Why Go Glow is Changing the Tanning Industry 00:40:00 - The Customer Experience at Go Glow: What to Expect 00:45:00 - Go Glow’s Impact on Franchisees & Expanding the Brand 00:50:00 - Building a National Brand: Challenges and Lessons Learned 00:55:00 - Melanie’s Advice for Aspiring Franchise Founders 01:00:00 - What’s Next for Go Glow: The Future of Safe Tanning 01:03:00 - Closing Thoughts: Skin Safety and Healthy Business Practices #SafeTanning #SkinCare #GoGlow #AirbrushTanning #SummerGlow #SunProtection #UVProtection #Tanning #HealthyGlow #BeautyIndustry #FranchiseBusiness #SkinCancerPrevention #FranchiseSuccess #WomenEntrepreneurs #SunSafety #TanningRisks #GoGlowFranchise #SummerSkinCare

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Thinking about buying a franchise? Already signed the agreement? Before you go any further, you need to hear this. In this episode of Franchise Fridays, Jeff Dudan breaks down the math that most new franchisees overlook—the numbers that actually determine success. From gross margins and breakeven timelines to owner's benefit and revenue profiles, Jeff walks you through the real financial model behind franchise ownership. 65% of small business owners admit they didn’t understand the numbers before they launched. Don’t be one of them. In this episode: ✅ How to calculate real ROI (Return on Intention) ✅ The 4 key financial milestones of a franchise ✅ Gross margin vs. net margin explained simply ✅ How long it really takes to get paid ✅ Why pulling from your marketing budget can kill your business ✅ What private equity and top investors look for in a franchise ✅ The #1 math mistake new owners make—and how to avoid it 👉 Want a model that’s built for real ROI and support? Click below to explore Homefront Brands  💼 Subscribe for More Business & Career Insights 📩 Follow me on Social Media for More: 👉 LinkedIn 👉 Instagram 

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00:00:00 — Why Franchise Math Matters 00:01:30 — The 65% Mistake Owners Make 00:03:10 — The Hidden Math of Franchising 00:05:00 — Gross Margin vs. Net Margin 00:06:45 — Breakeven and Owner’s Benefit 00:08:20 — How Long to ROI? 00:10:00 — The Death Spiral of Underfunding 00:11:30 — Franchise Leverage Explained 00:12:40 — The 3 Profiles: Margin, ROI, Revenue #FranchiseBusiness #FranchiseOwner #BusinessMath #EntrepreneurMindset #FranchiseSuccess #ROI #SmallBusinessTips #FranchiseInvesting #BusinessGrowth #FranchiseOpportunities #FranchiseEducation #UnemployableWithJeffDudan #BusinessStrategy #PassiveIncome #FinancialFreedom #FranchiseTips #FranchiseROI #FranchiseModel #SmartInvesting #BusinessNumbers

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Kelly Resendez on Purpose, Parenting, and Power What happens when a high-performing executive hits a wall—and decides to completely rewrite her life? In this powerful conversation, Kelly Resendez joins Jeff Dudan to talk about the wake-up call that shifted everything: her mindset, her career, her health, and how she parents. Kelly is the EVP of GoodLeap, founder of Big Voices, and co-founder of GoBundance Women. She’s helped scale billion-dollar businesses while raising conscious, independent kids—and in this episode, she opens up about what it really takes to live with clarity, resilience, and purpose. In this episode: ✅ The bathtub moment that changed everything ✅ Why most people never change (and how to be the exception) ✅ Conscious parenting & raising kids without guilt ✅ From burnout to balance: how she reclaimed her energy ✅ The 4 mindset traps holding women back ✅ Why imposter syndrome can be a good thing ✅ Building powerful communities like GoBundance Women ✅ A real plan for scaling your business without sacrificing yourself Kelly also shares her morning routine, her mindset reset, and what she’d build if she had 30 days to start a brand-new business from scratch.  💼 Subscribe for More Business & Career Insights 📩 Follow me on Social Media for More: 👉 LinkedIn 👉 Instagram 

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Roof Scientist  00:00 – Welcome & Meet Kelly Resendez 01:15 – What Sparks a Radical Awakening 03:05 – The Bathtub Moment That Changed Everything 06:00 – Rewiring Her Identity & Living With Presence 09:10 – Seeking Validation, Stress, and Breaking Family Patterns 13:30 – Conscious Parenting & Redefining Expectations 17:40 – Physical Health as the Starting Point 20:10 – Family Dynamics, Her Sister’s Struggles, and Gaining Perspective 25:30 – Fueling Purpose from Pain & Mental Health in High Performers 28:00 – Founding GoBundance Women & Building Community 33:30 – Women, Receiving, and Staying in Your Big Voice 36:00 – How First-Time Entrepreneurs Can Build Community 39:00 – Know Your Strengths (and When to Hire for Weaknesses) 41:50 – Influences Like Carol Dweck and Growth Mindset Principles 46:00 – Conscious Leadership & Building Without Burnout 51:20 – Culture at GoodLeap: Grandma Didi & Snack Attacks 52:30 – Public Speaking, Authority, and Scaling with Influence 56:30 – Networking, Mentorship, and the Power of Abundance 59:15 – 4 Unique Challenges Faced by Women Entrepreneurs 1:06:30 – Free Resource: DownloadThePod.com 1:07:30 – What Business She’d Start Today If She Had 30 Days 1:13:35 – Her Life-Changing Sentence: “I Own My Joy” 1:14:36 – Closing Thoughts & Where to Find Kelly #KellyResendez #WomenInBusiness #MindsetMatters #Parenting #LeadershipGrowth #PurposeDriven #BigVoices #GoBundanceWomen #Entrepreneurship #FranchiseLeadership #PersonalDevelopment #FemaleLeadership #JeffDudan #TheHomefrontPodcast

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5 Lies About Franchising Most People Believe Franchise Fridays with Jeff Dudan Most people think franchising is just greasy fast food and overpriced fees — wrong. In this Franchise Fridays episode, Jeff Dudan destroys the 5 biggest lies about franchising — and reveals what smart entrepreneurs know (and broke corporate zombies don’t). 👉 If you’re serious about quitting the 9-to-5 and building income you control, this might be the wake-up call you need. ✅ Don’t buy a franchise until you hear this. Hit like, subscribe, and share this with someone dreaming bigger. 
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Roof Scientist Chapter Titles: 00:00:00 Intro: The Truth About Franchising 00:01:20 Lie #1: It's Just Fast Food 00:02:40 Lie #2: It’s Just a Job 00:04:00 Lie #3: Too Expensive? 00:05:20 Lie #4: Do It Alone? 00:06:40 Lie #5 & Closing: Grow Big #FranchiseFridays #UnemployableWithJeffDudan #HomefrontBrands #FranchiseTruth #EntrepreneurMindset #FranchiseTips #SmallBusinessOwner

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How to Read Body Language & Detect Lies with Dr. Abbie Maroño Ever wonder if you could read people like an FBI agent? In this mind-opening conversation, Dr. Abbie Maroño — world-renowned behavior scientist, trusted advisor to the FBI and Secret Service — joins Jeff Dudan to share the real science behind trust, deception, body language, and reading people. In this episode: ✅ How to spot lies (what really works, what doesn’t) ✅ The biggest myths about body language ✅ How trust works — and how to rebuild it ✅ How social media & AI mess with our thinking ✅ The parenting mistake that ruins resilience ✅ How to grow stronger from shame and fear ✅ Real stories from FBI-level behavioral science Dr. Abbie also reveals insights from her best-selling books Work In Progress and The Upper Hand — and how she went from a troubled teen to training elite security units. Find Dr. Abbie on Insta: https://www.instagram.com/doctorabbieofficial/ Dr. Abbie Marono's books: https://www.abbiemarono.com/books If you care about people, leadership, business, or personal growth — this is a masterclass in human behavior you won’t want to miss. 👉 Don’t forget to subscribe for more real-world wisdom on leadership, franchising, and winning at life. 💼 Subscribe for More Business & Career Insights 📩 Follow me on Social Media for More: 👉 LinkedIn 👉 Instagram 

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Roof Scientist 00:00 - Welcome & Meet Dr. Abbie Maroño 02:00 - Dr. Abbie’s Childhood & Family Struggles 06:45 - Finding Psychology & Self-Belief 12:20 - Becoming an FBI & Secret Service Advisor 16:40 - What is Behavioral Analysis? 21:00 - Body Language vs. NLP: What’s Real? 25:30 - How to Really Spot Lies 29:40 - Social Media, AI & Misinformation 35:00 - Raising Resilient Kids in a Soft World 41:00 - The Truth About Shame & Growth 46:20 - Trust: How to Build It & Keep It 50:55 - Fear, Doubt & Self-Esteem Insights 54:30 - Healthy Vulnerability & Influence Tactics 58:40 - Life Lessons: Work in Progress 1:03:00 - Handshakes, Hugs & Human Connection 1:08:00 - Behind Dr. Abbie’s Bestselling Books 1:13:00 - Her #1 Sentence for Life Change 1:15:00 - Rapid Fire: Fear, Doubt & Self-Worth 1:20:00 - Closing Thoughts & How to Follow Abbie #AbbieMaroño #FBISecrets #BehaviorScience #HumanBehavior #BodyLanguage #TrustBuilding #DeceptionDetection #ReadPeople #LeadershipTips #NonverbalCommunication #BehavioralPsychology #SpotLies #SocialEngineering #ParentingAdvice #SelfGrowth #MentalHealthAwareness #PersonalDevelopment #PodcastInterview #JeffDudanPodcast #OnTheHomefront #FranchiseLeadership #Resilience #EmotionalIntelligence #LifeLessons #MindsetShift

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The New Way to Franchise (And It’s Not a Store) Is the future of franchising tied to mobile and property services? In this episode of Franchise Fridays, Jeff Dudan challenges the outdated notion that you need a storefront to build a serious business. Learn why 60% of all new franchise growth is happening in mobile and property services, and how this model can help you scale faster, earn more, and gain true freedom. 🔥 If you’ve been dreaming of leaving your 9-to-5 to build something for yourself—this is your sign. 🎯 Take the first step to become UNEMPLOYABLE—in the best way possible. 👇 Click the link in the bio or description to learn more and start your journey.

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00:00:00 Intro: Why Mobile Franchises Win 00:01:39 Low Startup Costs, High ROI 00:03:18 Services That Stay in Demand 00:04:57 Scaling Without Limits 00:06:36 Freedom & Flexibility Built In 00:08:15 Final Thoughts: Own Your Future #FranchiseFridays #UnemployableWithJeffDudan #HomeFrontBrands #Entrepreneurship #FranchiseBusiness #BeYourOwnBoss #FranchiseTips #FranchiseOpportunity #SmallBusiness

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